Faculty Of Mass Communication Graduation Project 2018 - 2019
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Item Advertising and Public Relations Graduation Part II Supporting Egyptians with Vitiligo MCOM 471 A(October university for modern sciences and arts, 2019) Ahmed, Farida; Mohamed, Malak; Mamdouh, Nourhan; Moushtaha, YasmineNowadays, people lack knowledge about several diseases in our society, one of the diseases is “Vitiligo”. Where the Egyptian people lack knowledge about the disease in terms of causes, consequences and treatments. Therefore, our campaign will aim to increase awareness about the disease in order to decrease the prejudice acts that Vitiligo patients witness in their life. Our primary research concluded that people in Egypt lack knowledge about Vitiligo; it is reflected in their attitude, where they are afraid to shake hands or to hold anything from their hands, as they think that the disease might be contagious. Our campaign clearly informed the target audience that Vitiligo is not contagious and they cause no harm to any, this is done through informative messages that had been delivered throughout our campaign’s executions. The informative messages helps in educating the target audience where accordingly, it would result in behavior change where this is our campaign’s goal. Moreover, we used various integrated marketing communication tools that effectively reaches the target audience, in where they are located, the objective is to increase awareness among 40% of the youth and young mothers about the causes, consequences and the misperceptions towards Vitiligo patients from 1st of June till 30th of September through IMC activities. Our campaign was entitled “Vitiligo”, as this is the disease’s name, as per our primary research, we concluded that people lack knowledge about the disease’s name, they know that the it is white patches that appears on the skin without knowing the name hence, the campaign was entitled by its name for further education. We hope to influence the youth and young mother in real life, through visualizing the journey of Vitiligo patients in real life which will be posted on social media and billboards. Where we aimed to change peoples’ perception towards Vitiligo and maintain an equal life for them.Item Antoniadis: Forsaken Treasures(October University for Modern Sciences and Arts (MSA ), 2019) Alaa, MohamedThe story of a palace that holds great history, yet is lost in the middle between all the entities responsible for it, leaving its beauty to survive the changes of time solely.Item Awareness Campaign to Minimize the Negative Effects of Overpopulation in Egypt targeting C class \\ GP \\ Dr. Lamees El-Baghdady(October university for modern sciences and arts, 2019) Assem, Nour Ehab; Khalil, Haya Medhat; Fouad, Shrouk Ashraf; Mahmoud, Mennatullah NabilOur campaign (Awareness campaign to minimize the negative effects of overpopulation in Egypt targeting C class) aims at changing the behavior rather than raising awareness of the C class category about the issue of overpopulation in Egypt in order to help in the development process. The campaign is mainly targeting Egyptian males and females of pre-marriage, marriage, and after marriage ages in order to ensure the attitude change from the three categories. The researchers have decided to target the C class after being done with the secondary and primary data as they made sure that it is the social class that is causing the problem and mainly needs to change their attitude in addition to the ability to reach them through a campaign unlike the D class which is hard to be reached.Item Awareness Campaign: Solar Energy as an Alternative Solution in Egypt’s Future MCOM471a حملة التوعية عن الطاقة الشمسية(October University for Modern Sciences and Arts, 2019) Emad, Karim; Hussein, Rawan; El-Sayed, Eslam; Badawy, RokayaThe concept of Solar Energy has been an existing phenomenon for centuries. It’s ability to absorb sunlight and transform it into renewable energy that constantly provides enough electricity for various purposes is perceived, by some, as beneficial when compared to other sources of energy like the nonrenewable ones which, as Chowdhurry, Uddin, and Saleh (2014) point out, is prone to endangerment due to its limited & scarce quantity, which is why the creation of an awareness campaign, stressing on Solar Energy’s importance, was of crucial necessity when it comes to conducting this research; which is as follows. For this project, the following campaign that’ll be created, in purpose of raising awareness towards the importance & advantages of Solar Energy conversion, will be titled as “Solarise” which mainly combines, creatively, “Solar” as in ‘Solar Energy; and “Rise” as in ‘Sunrise’ which basically implies that the renewable electricity discussed in the campaign is mainly generated by the power of sunlight. As for “Solarise” overall, this term was strategically manipulated as to imply the main initiative of the campaign, which is creating enough awareness & “solarizing” the entire Egyptian community whereas they all convert or switch to the usage of Solar Energy/Panels. For the campaign itself, it mainly revolves around tackling the importance regarding using Solar Energy as an attempt to convince prospect targets, being Egyptian Males & Females (aged 20+; with an income of 10k LE), towards how it could play a beneficial role in one’s life. To do this, it aims to firstly discuss several information regarding Solar Energy which’ll be tackled in points that summarizes the campaign as follows: 1. What It’s About: being a renewable source of energy that constantly provides an endless supply of electricity; in comparison to nonrenewable ones that are hazardous to the environment and at risk of running out. 2. Its Advantages: being easiness & convenience, avoiding or reducing payments for electricity bills, friendly source of energy that doesn’t harm the environment; unlike hazardous nonrenewable resources, etc. 3. Implementation: whereas Egypt possesses large and unoccupied land spaces like deserts alongside a suitable, sunny weather for maximum efficiency & operation of Solar Panels. 4. Where to Find It: since most Egyptians, as the primary research points out, are unaware of stores or locations in which they could find & purchase solar panels which is why it’s crucial that such details are provided within the campaign as to encourage those interested enough to take action. Whilst lastly; with such factors taken into consideration, it is evident that the main initiative for the campaign will mainly revolve around spreading awareness towards the existence of Solar Energy within the Egyptian society (since most of them lack awareness towards it being used in the country) via stressing the benefits like convincing them of its affordability & findability; which should hopefully encourage interest & purchase behaviors towards Solar. To do this, Egyptian audiences must be firstly convinced as to why relying on nonrenewable resources is ineffective in the long-run since, as Energypedia (2018) points out, energy sources like natural gas & oil, popularly used in Egypt, are endangered & at risk of running out; unlike renewable ones, which as mentioned before, provide an endless supply of electricity alongside saving money that could’ve been wasted on electricity bills. Therefore, by presenting Solar Energy as the solution that’ll combat and possibly eliminate various inconveniences in which Egyptians are constantly exposed to, which’ll be mentioned & elaborated on more thoroughly in this research, the likelihood of attracting attention, changing attitudes, & promoting enough awareness towards Solar as the alternative electricity option that could be relied on, permanently, is high in Egypt.Item A Campaign to Educate Egyptian Parents in Becoming Lifelong Mentors to Their Children to Avoid Parental Abuse(October University of Modern Sciences and Arts, 2019) Ihab, Narima; Sarhan, Amina; Baraka, YaraCurrently, Egypt is passing through several problems, such as economic, political, and health problems. It is not impossible to fix what has been damaged, but the longer this damage lasts the more time and effort it needs to be repaired. Therefore, it is always more easy and less time consuming to fix the problem than to wait until it enlarges. Two characteristics needs to be found in any person in order to improve the society, which are discipline and education. It is always easier to change the negative and undesired behaviors of young age groups than to change the older age groups’. Then again, discipline and education needs to start from the home in order to be applied anywhere else. If the kids were not raised up knowing that, they must appreciate their parents and treat them with respect, then, they will never be able to respect their teachers, bosses, neighbors, friends, or any other individual. Moreover, if the parents do not find solutions for how to educate their children on behaving in a disciplined manner, then the kids will never put in to consideration the necessity of following the rules. Therefore, the researchers chose to educate the parents on different solutions, to how they can mentor their kids, in order to prevent any forms of parental abuse. Thus, the researchers had to collect data from diverse sources, to gather as many information as possible in order to start creating the message of the campaign and select the target audience. To do that, the researcher had to form primary and secondary sources. They distributed an online survey for parents to solve, and 88 of the participants answered it. Along with interviewing an expert in the field of psychology. As for the secondary research, the researchers gathered different information from academic sources about the issue and the background of it, to create and form the literature review. As a result, to all the references gathered, the researchers decided on targeting parents and educating them on solutions because the majority were already aware of the issue. An objective has been set, to support and guide the work of the researchers on the campaign through a specific time bounded planItem Cancer protection campaign(October University for Modern Sciences and Arts, 2019) Nader, Asmahan; El-Amir, Amaal; Nasr, Bodour; Nagy, MahaThe following research will be tackling the topic of Cancer Protection awareness. In which it will put into focus an advertising strategy through implementing an awareness campaign that focuses on highlighting the importance of the Cancer prevention methods in the society and how it plays an influential role on the public health and health development. As we all know that knowledge is power, and we can consider Protection methods awareness as a type of knowledge that is vital in any fight against any diseases. As awareness campaigns on spotting the signs and symptoms of Cancer and how we can prevent it, play a key role to help cure it as well as the prevention of it. Cancer is one of the leading diseases worldwide that had become every nation’s nightmare Cancer treatments and prevention achievements breakthroughs have had significant media coverage for a several decades. Since there has been a shortage in the spread of Cancer protection methods awareness in Egypt. Forgetting that spreading cancer protection awareness plays an essential role in keeping the public health at a safe standard away from the virus. This campaign will be aiming to Empowering the community desire for a ‘prevention cancer methods. As media have been continually speaking of the numerous recent progress and discoveries in cancer treatment, regardless how you can protect yourself from it at an early stage. Analyzing the used advertising strategies and plans the campaign used to reach its audience. This was what concluded throughout grad 1 which was the primary research. In grad 2, there will be the practical part, that we will make the TV and radio ads. Besides making the TV and radio ads, there will be a PR campaign.Item A Changing attitude campaign among C class in Egypt to help eliminate disrespectful behavior(October university for modern sciences and arts, 2019) Ahmed, Esraa Mohamed; Mohamed, Yasmine Hosam; Samir, YoustinaRespect means taking into consideration someone‟s needs, their feelings, thoughts, and preferences, (Spears, Ellemers, Doosje, & Branscombe, 2006). Long ago in an earlier era, respect existed and was deliberately there among people where young individuals and children used to show great respect to the elder person, (Brännmark, 2017). Looking back in time at the culture of Ancient Egypt, morals and ethics existed as standards of conduct or behavior which were faithfully and profoundly followed by ancient Egyptians, (Karenga, 2003). However, recently, Egypt has witnessed many manifestations of "moral immorality" where Egyptians never heard of a father killing his children, a son who ends his father's or mother's life with drugs, a brother who kills his brother and a wife kills her husband with the help of her lover with the increase of harassment and rape crimes, (Ghotbi, 2015). The society struggles with high rates of theft, murder, parents' disobedience, the decline of the language of speech, the profanity of obscene words, and other manifestations that have brought morality down into the whirlwind of creative chaos, (Kandil, 2018). The topic of “respect for persons or others” is tremendously significant because it is often appealed as a vital aspect of ethics and morals which are the basis and crown of all nations. The reason behind selecting this topic in particular is that the phenomenon of moral decay is considered a very serious phenomenon, especially in recent years, and it is dangerous in a way that it casts a shadow on all individuals, the society and the state. It has become a major problem increasing every day along with the increase of media usage in improper means. Therefore, the campaign will focus on highlighting an assistance strategy in attempt to eliminate disrespectful behavior.Item Critical Reflection of Antoniadis Documentary(October University for Modern Sciences and Arts, 2019) Awes, Mohammed Ala’el-DeenFirst of all, this paper will discuss the monetary implications of the documentary. Called "Antoniadis", which is part of the MCOM461a graduation project. I will use personal criticism of the Gibbs method, which relies heavily on meditation and that is important for learning to simulate reality. This is through the extraction of some information, which aims to promote thinking significantly in the ways of dealing in the next time and in more than one angle. Thus, the reflection cycle of the Gibbs theory consists of six phases that greatly help in extracting information. These stages consist of description, feeling, evaluation, analysis, conclusion, and action plan. (Husebo, 2015) Therefore, this documentary will be subject to these six stages so that the information can be extracted from it to form a sound monetary reflection.Item Critical Reflection of Antoniadis Documentary(MSA University, 2019) MSA UniversityFirst of all, this paper will discuss the monetary implications of the documentary. Called "Antoniadis", which is part of the MCOM461a graduation project. I will use personal criticism of the Gibbs method, which relies heavily on meditation and that is important for learning to simulate reality. This is through the extraction of some information, which aims to promote thinking significantly in the ways of dealing in the next time and in more than one angle. Thus, the reflection cycle of the Gibbs theory consists of six phases that greatly help in extracting information. These stages consist of description, feeling, evaluation, analysis, conclusion, and action plan. (Husebo, 2015) Therefore, this documentary will be subject to these six stages so that the information can be extracted from it to form a sound monetary reflection.Item Dual nationality(October University for Modern Sciences and Arts, 2019) Nasser, Nelly NashwaThis paper is a critical reflection about an idea of a documentary about a teenage boy who is living between different cultures due to his dual citizenship. The documentary will be analyzed according to Gibbs Reflective Model through which the critical evaluation will start with a Description about what happened through the journey of the documentary and this will be written by choosing a relevant or specific detail to describe the experience, then stating my feelings which is about how I felt prior the experience, during the experience and after the experience (Horton & Sherwood, 2017). Then comes the evaluation which is evaluating the experience of what went well during the shooting and what went wrong. Then an Analysis about the events of the experience (Ortoleva & Billet, 2016). And finally, a conclusion which is a summary about the experience and an Action Plan through which you state what future plans will you put into consideration next time (Bruce, 2013).Item Dying to live critical reflection(October University for Modern Sciences and Arts, 2019) Abdulhafeez, Salma Mohamed Mostafa Mohamedn investigative documentary, where the student has travelled to el Menya governorate quarries to depict the working condition of the workers and the life threats they face. Showing a daring angle the movie proposes the contrast of workers’ acceptance of death in order to make a living.Item Effective communication(October University for Modern Sciences and Arts, 2019) Nawar, Noha Amr KamalA movie that depicts the simple communication errors that we fall in on a daily basis, through featuring everyday situations of real people who have suffered from simply not being able to understand where the problemItem “Eyes of Nabq” = عيون نبق(October University for Modern Sciences and Arts, 2019) Bastawisy, Yasmine AmrThe project is a documentary film under the name “Eyes of Nabq”. The documentary is simply showing the viewers the real lives of Bedouins in South Sini, Sharm El Sheikh in Nabq’s protected Area. The film is focusing on Bedouin girls who live in the protectorate, who are educated, work in fishing which is the same profession of Bedouin men there; and those Bedouin girls’ future plans and dreams. Why the film focused on those Bedouin girls? Well in fact the message of the documentary which is “Seeing is not believing”, is aiming to correct the stereotypes that the media has created throughout the years, about Bedouins being primitive, men are in control of women’s freedom, women not working and lack of gender equality. The documentary was filmed in January 2019 in Nabq’s protected area; where most of the film took place in the Fisher’s area or in El Gharkana, some shots were taken in Wadi khereiza which is also in Nabq and in Dahab to take the shots for the school. The project was fully filmed by one person who is me, as the project is an individual project and due also to that Bedouins in Nabq are not confident with having to many cameras and people filming them. Equipment used for the project were two cameras a full frame DSLR, a GoPro for the underwater footage, two mics which were a neck mic and another mic for recording natural sounds as well as a stabilizer for the DSLR camera. The documentary was filmed in December 2018 as well during the field research of the theoretical part of the project.Item Gifted Hands(October university for modern sciences and arts, 2019) Sherif, Marwa ShokryUsually at this stage of a reflective work, the paper is required to state what specifically occurred during the experience of the film shooting and editing. As for the experience of shooting “Gifted Hands”, there were a plenty of incidents occurring from the phase of instructions given from the course’s professor, to the shooting and editing phase. First, professor Afaf Tobbala has been highly helpful in guiding the form of the documentary film and recommending what kind of shots will cater more for the idea of the movie and what are unnecessary. For instance, she recommended that a comparative style in the sequence and shots would be beneficial. Therefore, there was a comparison conducted in the movie between the palace of his work and the old Mamluk style architecture. Moreover, it was planned to conduct an interview with more than one person yet, During the shooting of the movie it was found to be better if the interviews focused on they profiled protagonist, Mustafa Arabisk. Also, because the personalities planned to be interviewed refused to take part in the movie. The shooting of the movie took more than five day. The first day took place at the palace, where a quite sufficient amount of shots of the palace were taken. However, since the equipment at the first attempt were not high-quality ones, another day was dedicated to shooting the palace only. The 3rd of the shooting process took place at Al-Moezz street in Cairo, Egypt. However, the day was wasted due to the lack of permissions, hence the fourth and fifth days were a repetition of that day. Regarding the editing process it started to take place ever since the shooting process was complete. little issues were faced with the narration task, yet it was soon solved by contacting colleagues who knew a professional narrator that can help.Item Hocus pocus(October university for modern sciences and arts, 2019) Mahgob, Yousef Amr Hanafi MahmoudThe thought came to me when I was watching recordings on YouTube discussing paranoid notions and how they are made and how individuals think of these speculations. The YouTuber who did this arrangement is called Shane Dawson, he is one of the greatest YouTubers on the stage and he has been doing this arrangement for two or three years now. He was discussing that there were no planes in 9/11 and that was only a phony story as he demonstrated some proof for his hypothesis. This made me consider these accounts that we additionally make here in Egypt and we trust it particularly as we think about some of it as truth. A portion of these accounts were loathsomeness stories and I couldn't fold my head over why we make up stories that makes us apprehensive and for what reason do we trust them. This activated me to propose the plan to the specialist and begin hunting down those accounts and attempt to know reality behind them. A portion of these accounts were crazy and doesn't bode well and some were exceptionally terrifying. Some may return to the Ancient Egypt time and some are present day and recently made. In any case, the shared belief between every one of the tales were that every one of them had something you can't accept. As though they were altogether made up and not genuine.Item IMC Awareness Campaign about the protection methods of Children’s technology Addiction(October university for modern sciences and arts, 2019) Ahmed, Eyad Omar; AbouHashish, Mariam Ahmed; Aly, Nariman; Okab, RoySimilar to globalization and urbanization, the introduction of digitalization has substantially affected and altered the world today. The intensive proliferation of technology has become an irresistible dynamic, affecting virtually every aspect of the world, ranging from economies, societies and cultures as well as influencing the daily lives of individuals. Children are a not an exception as since the day a child is born, they are immersed in a continuous cycle of digital communication ranging from the manner their health care is managed until their photographs which are posted online on social media platforms to share memorable moments with friends and family. Hence, the more children develop in age; the capability of technology to influence their life will also develop. Moreover, the introduction of technological devices and virtual interaction correspondingly imposes evident dangers to the safety, confidentiality and overall welfare of children as well as increases the effects and harmful situations that the majority of children encounter offline and causes already existing susceptible youngsters to become more susceptible. Although information communication technology has eased the opportunity of distributing knowledge and collaborations with other people, it has also eased the opportunity to conduct and share sexual content and illegal material that harms and effects children negatively. Moreover, technology has increased the opportunity of child trafficking and triggered innovative ways in hiding such actions from the government and law. Furthermore, technology has caused the process of obtaining unsuitable content to be much easier and more surprisingly has caused children to conduct improper content on their own. Also, technology has initiated a new medium for children to be bullied; however, now on a much wider scale and hence causes increased negative effects. Furthermore, the online atmosphere and virtual entertainment applications have increased the creativity as well as the children’s opportunity to reach fulfilling content; however, it has also implied the aspect of screen addiction as well as digital dependency. Moreover, these platforms have increased the chance for children to express themselves and thoughts in a free manner; on the other hand, has also increased the circulation of negative speech and ideas that can affect how children encounter and deal with the surrounding environment. Certain effects that arise from the concept of digitalization are not agreed upon by all the people; however due to the rapid expansion in the industry of technology and the increased threats that arise on children there should be increased efforts to maintain the protection of children from the disadvantages of a world that is more virtually connected. There should be increased efforts from governments, global organizations, societies, families as well as children to prevent or decrease the effects of technology.Item IMC Campaign Aiming to Change Violent Behavior Among B Class Young Adults in Egypt(October university for modern sciences and arts, 2019) Osama, Salma; Abdelsamei, Hebatallah; El-Ogail, Haya Hossam Radwan; Abdel Karim, YasmeenViolence as a worldwide issue, is considered to be a large phenomenon nowadays as it is influenced culturally through the evolvement of both principles and social norms. It was also indicated that there are distinctive factors such as damage in society, and cultural impact that can act as the core aim behind the development of both basis and collective norms that triggers violence (WHO, 2002). Moreover, there was another essential implication to be specified is that violence falls in four diverse types which are physical, sexual, intellectual and feeling of disregarding. For this reason, it was mentioned by Krantz & Garcia-Moreno (2005) that these performances effects negatively as certain outcomes such as making suicidal action, and even self-preservation which as a matter of fact can have damaging effect on partner’s societal, political or economical issues. According to Krug (2002), violence was defined as the purposeful use of physical power, threatening against oneself or another person, or against a community that either effects a high probability of consequences or causing in damage, death, mental harm, and several deficiencies. It was mentioned by WHO (2002) that violence against females is extensively widespread across high-, middle- and low–income nations. Current global occurrence specifies that about (35%) of females internationally have gone through either physical or sexual violence in their lifetime or even with their belonged ones (as cited in Duvvury et al, 2015). Another essential aspect to be mentioned is that the majority of violence behavior was manipulated by the wife’s husband in Egypt which shoes that violence acts as a phenomenon in most Egyptian families (Duvvury et al, 2015). As a matter of fact, these violence behaviors lead to 86% of psychological problems within women which resulted to negative consequences in the future as they will treat their children and even their surroundings with discomfort. It was mentioned by Emry (2006) that as an outcome of marital violence on kids, it may be imitated on their performance such as sadness and distress. Moreover, to emerging a more forceful behavior (as cited in Duvvury et al, 2015). Consequently, it was proven in more depth that certain interactive consequences occur which effects both long and short-term. It was also shown that extra 300,000 families that consisted of 74.2 % have kids that experienced from hallucinations and fear as a consequence of marital violence in the previous year. As an impact, it was shown that 110,000 families that consisted of 24.7 % have kids became more forceful throughout previous year. As the issue of violence have always been available in Egyptian society, it has impacted negatively on the behaviors of individuals and even on their daily routine which as a matter of fact shows how violence is mostly utilized as a tool to solve problems instead of thinking rationally towards the situation that is presented. Moreover, violence has been contributed in Egyptian streets and even in society as a whole, therefore; this issue is essential to be tackled in depth in order to know and be acknowledged of the reasons behind such an action. In addition to, this issue is harmful to society which therefore should be tackled in depth to prevent any further incidents or problematic consequences. Through conducting this research, it aims to facilitate and examine the core effects that was the reason behind the whole issue towards violence between individuals and even their surroundings including their family members and their beloved ones. As a result, by examining the issue of violence through two research methods which are by primary and secondary research it will contribute positively as new ideas and ideologies will be stated. By doing these strategies, it will make the audience reach successful results that will later on benefit the overall campaign purpose and goal. Taking into consideration, there should be reasons focusing on the issue in details to figure out the causes that leads to huge consequences of violence behavior. Hence, by choosing this specific topic for the graduation project was to show to the audience how we should tackle and solve such an issue as it is considered to be a phenomenon that is spread in many people’s lives nowadays.Item Lee way(October university for modern sciences and arts, 2019) EL Goubi, MajdoulineAt first I searched on face book for a visually impaired people , then someone told me that he know a person called Islam who is blind, so I took Islam's number and called him to meet him, after that we actually met in Starbucks and he told me his story that he loves music and he plays on any instrument and showed me some of his recorded music so that I managed everything with him because he is blind and talented at the same time, we kept in touch and he were kind but when I told him that I want make a documentary and shoot with him, at first he agreed and we setup everything, but before the shooting he turned off his mobile and told me that he travelled and will not be able to shoot with me. So I didn’t lose hope and kept searching for another visually impaired people, but no one responded, they were helpless and no one wants to shoot with me, after one month of failing and losing hope in finding someone to shoot with, I reached a blind person called Hussein, we have common friends so they introduced him to me, finally Hussein was a helpful person who is graduated from political science in the British university in Egypt, he is an artist who plays saxophone, drums and piano, also he is teaching vocal in Finoon arts center in New Cairo, he loves music because it's his passion and language in expressing himself to other people, so he gave me hope and made me excited to make my documentary about him because he is so helpful, talented and optimistic person. In the first day I shoot him ordering uber scooter in front his home in Korba city until he reached Finoon arts center, then I documented him while giving vocal class for his students, in the second day I made an interview with him in his house, after that we managed to shoot in Alexandria in front of the beautiful sea, so we travelled there and I documented him while he was playing saxophone, and made a small interview there, he was talking about the music.Item The pink support(October university for modern sciences and arts, 2019) Elhefnawy, Nouran Amr AminThis experience is about Bekia, a group of youth who are willing to change Egyptian habit of mixing all types of waste, without understanding the problematic results, which they are complained from. Pre-production considers an important step for documentary, which went well, as I’ve contacted with the CEO before the beginning of the semester to make sure that everything is settled. I met Mohamed Zohdy to tell him about the shooting process and had again a long discussion about bekia, and took an appointment to start recording and shooting their process. In the production stage, I had many problems due to could delay of the conducted date for about three times. At this time, I was afraid from not being able to finish the project because I was too late from starting the process. Then, we could conduct suitable two days for shooting, but I wanted to shoot with clients, no one accepted. I wanted to present both sides, clients of bekia and people who aren’t making process of sorting waste. I asked her for recording voice instead of shooting to feel more secured. The main problem revolves around shooting, different angles and movements, because I don’t have the ability to rent or buy additional equipment above camera, mic and tripod. Besides, shooting alone with one camera, results lack of diversification in angels and low of third, concentrate in every single detail with tension of being under pressure to finish in specific time, or day because they don’t have enough time and I couldn’t shoot with bekia more than two times due to their work condition.The main sequence was hard to be discussed what shape or story line it should take. Also, learning new transitions and editing ways took a lot of time to be familiar with.Item The Prevalence of Bullying Among Teenagers in Private Schools : The Together Against Bullying Compaign for Victim Empowermrnt in Egypt(October University for Modern Sciences and Arts, 2019) Nabel, Amena; Amer, Yara; Mohsen, Ruba; Mohammed, TouqaThe purpose of this study is to develop a campaign against bullying. Many researches have been collected in the primary research that has included the causes and effects of bullying, types of bullying, and the reasons to why bystanders of bullying stay silent. In addition, several campaigns have been examined in order to determine the limitations of each and develop a campaign that defies every limitation. The purpose of this campaign is to empower victims of bullying to speak up against any act of bullying they encounter. Basically, bullying is aggression, and aggression occurs under certain circumstances. It only occurs whenever there is an imbalance of power between two people. It happens when the person who acts aggressively is more powerful than the person they are inflicting their aggression upon. So here, there is an imbalance of power between the perpetrator of bullying and the bullied victim. The bully may be more powerful physically, verbally, or might be more socially skilled, which allows him to hurt others through any type of bullying. Therefore, the purpose of the campaign is to balance this power in order for bullying to stop and make victims aware that they are strong indeed and they can overcome bullying. This campaign is not only done with an academic perspective, but also with a humane point of view because there is hope that someday bullying will stop, or at least the rates would be minimal.