Faculty Of Management Graduation Project 2023- 2024

Permanent URI for this collectionhttp://185.252.233.37:4000/handle/123456789/5856

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Investigating the Effect of Facebook Ad recommendation on consumer Purchase intentions Applied on smartphones
(October University for Modern Sciences and Arts, 2024) Sherin, Seifeldin
Purpose: The purpose of this research is that Facebook users' increased awareness of algorithms and ad recommendations diminishes their vulnerability to marketing because technology advances; this study investigates the impact of Facebook's ad recommendations on smartphones purchase intentions, addressing concerns of user insecurity and potential ad fatigue. Methodology: Researchers used mixed methods of data, secondary data for collecting more information on the research topic (Articles, journals, and books) and primary data for the reason of measuring the relationship between the variables by assessing the results of the conducted Arabic & English questionnaires among 108 participants but only 95 came across Facebook ad recommendations that consists of 37 Males and 58 Females and the results were computed using the IBM’s statistical package for the social sciences (SPSS) then analyzed by researcher to make the numbers become more meaningful by using Statistical techniques which are descriptive analysis, reliability test, correlation coefficient. Findings: Based on the statistics of findings, it shows that there is no relationship between advertisements recommendations and purchase intention. The statistics of findings show that there is insignificant impact between perceived benefits and purchase intention. In addition, based on the statistics of findings, it shows that there is a significant impact between Perceived benefits and Purchase intention. Implications: This research recommends for Facebook Company to conduct user experience analyses to understand how clutter in ad recommendations affects the overall navigation and satisfaction of users seeking information on smartphones. And, Prioritize and communicate robust privacy and security measures within Facebook ad recommendations for smartphones to address users' perceived insecurity and build trust.
“The Impact of Board Gender Diversity on Tax Avoidance
(October University for Modern Sciences and Arts, 2024) Ahmed Mohamed, Khaled
This study aims to investigate the impact of board gender diversity on firm’s tax avoidance. The study used a sample of Egyptian firms listed in EGX100 as of year 2022. To test the research hypotheses, descriptive analysis and regression analysis are used results showed that women on firms’ board have a negative significant impact on firms’ tax avoidance. This indicates that by increasing the number of women on board of directors, the tax avoidance decreases.
The Effect of Board of Directors’ Characteristics on Integrated Reporting Quality
(October University for Modern Sciences and Arts, 2024) Zarif, George; Ashraf, Youssef; Anis, Kerolos
This study aims to examine the impact the board of directors’ characteristics (Board size – Board meetings – Board independence) on the integrated reporting. The study used a sample of Egyptian firms listed in EGX100 for years (2019-2022). Manual content analysis is used to measure information disclosed related to integrated reporting. To test the hypotheses, descriptive analysis and regression analysis are used. Results showed that Board size has negative significant impact on the integrated reporting. Board meetings is found to have no impact on integrated reporting. Board independence is found to have a positive significant impact on integrated reporting.
The Impact of Board Diversity on Intellectual Capital Disclosure
(October University for Modern Sciences and Arts, 2024) Adel, Youssef; Ahmed, Karim
This study aims to examine the impact of board diversity (board gender diversity and board nationality) on intellectual capital disclosure. This study uses a sample of Egyptian firms listed in EGX100 for the period (2019-2022). To test the research hypotheses, the study used descriptive analysis and regression analysis. Results showed that both gender diversity and nationality diversity have a significant positive impact on the level of intellectual disclosure in the sample of the Egyptian firms.
The Impact of Managerial and Institutional Ownership on Firm Value: The Mediating Role of Capital Structure
(October University for Modern Sciences and Arts, 2024) Omar, Lamiss
The purpose of this study is to examine the impact of managerial ownership and institutional ownership on the firm value, taking into consideration capital structure as a mediator. The sample of this study includes a sample of non-financial firms listed in EGX100 in Egypt for the year 2022. To test the research hypotheses, descriptive analysis, multiple regression analysis and Sobel test were used. Results show that managerial ownership has negative significant impact on firm value which indicates that when the level of managerial ownership increases the firm value decreases. Moreover, institutional ownership has positive significant impact which indicates that when the level of institutional ownership increases the firm value increases. In addition, the capital structure as a mediator was tested by Sobel test. Results show that Capital structure does not mediate the relationship between either managerial ownership or institutional ownership and firm value..
The Impact of Forward-looking disclosure on Firm Value and Performance
(October University for Modern Sciences and Arts, 2024) Osama Muhammad, Muhammad; El-din Mohamed, Shams
This study sheds some light on the impact of forward-looking information on the firm’s value and on the firm’s performance. The study used a sample of Egyptian firms listed in EGX 100 for years 2019-2022. Manual content analysis is used to measure forward-looking disclosures. To test the research hypotheses, descriptive analysis and regression analysis are used. Results show that forward-looking disclosure has a negative significant impact on firm value, but has no impact on firm’s performance.
Measuring consumers’ attitude towards augmented reality experiences: Application on Le Petit Chef restaurant
(October University for Modern Sciences and Arts, 2024) Islam Abdelsamee Ashmawy, Yahia
Purpose: The purpose of this research is to measure consumer attitude towards Augmented Reality experiences in restaurants application on Le Petit Chef Methodology: Researchers used secondary data for collecting information on research topic, and primary data was used to measure the relationship between variables by assessing the results of the questionnaire among 111 participants which was divided into 45 Males and 66 Females, and the results were conducted through IBM’s statistical package for the social sciences (SPSS) then it was analyzed to make the numbers become valuable. Findings: the findings indicate that there is a positive relationship between consumer attitude and perceived cost, and there is a positive relationship between consumer attitude and perceived enjoyment
The impact of gender equality, work life balance and flexible work arrangements on career development
(October University for Modern Sciences and Arts, 2024) Khaled, Nelly
The following research investigates the impact of gender equality, work-life balance, and flexible work arrangements on career development. Through applying the study on the banking sector in Egypt, the research examines how the variables affect the females career growth and progression. Purpose: The purpose of this research is to develop a conceptual model in order to investigate female’s career development and the influences of some factors such as: gender equality, work life balance and flexible work arrangements on the development and progression of their careers. Methodology: The researcher conducted a survey a survey design targeting the females working in the banking sector in Egypt. The research data was collected through surveys and analyzed using the Statistical Package for Social Science (IBM SPSS v26 2019). Findings: The research findings indicate that the Gender equality measures enhance the career advancement opportunities for women, through providing a more inclusive work environment. Work-life balance is considered a critical element in fostering females job satisfaction, which leads to career progression. Moreover, Flexible work arrangements give females more independence as they have the freedom to choose their working conditions, which increases morale and affects career development. Implications: The integration of Gender equality, Work-life balance and Flexible work arrangements creates a collaborative impact that positively influences female’s Career development. Organizations that implement these practices not only support their employee’s professional growth, but also enhance their competitive advantage in the market.
Smart Sheltering System
(October University for Modern Sciences and Arts, 2024) Walid Abdelsalam, Waad; Yasser Ibrahim, Moaz; Oualim, Abdellah
The smart sheltering system enhances animal welfare and modernizes pet care by replacing traditional methods with advanced, computer-based architecture through a web-based interface. This platform enables pet owners and healthcare providers to collaborate effectively, leveraging a wide array of services such as health monitoring, location tracking, and veterinary support. Through utilizing new-age technologies like the Internet of Things (IoT), the system integrates biometric sensors—including electrocardiogram (ECG), photoplethysmography (PPG), temperature sensors, and GPS trackers—to provide continuous monitoring and real-time data. These features facilitate early detection of health issues, ensuring timely interventions and preventive care. Furthermore, the smart sheltering system’s GPS tracking offers real-time location updates and geofencing alerts, enhancing pet safety. It also streamlines processes such as appointment scheduling and case analysis, providing a comprehensive, user-friendly ecosystem. This holistic approach not only improves communication and collaboration between pet owners and veterinarians but also ensures that pets receive optimal care, leveraging the latest digital and IoT advancements for enhanced health outcomes and convenience
The effect of product packaging on impulse buying behavior in fast moving consumer goods”
(October University for Modern Sciences and Arts, 2024) Ashraf, Yara; Alzainy, Mohamed
The purpose of this research paper is to study the impact of product packaging on impulsive buying behavior. The researcher’s proposed conceptual model based on literature review which was tested using a qualitative and quantitative approach.275 online questionnaires were gathered from university students who shop frequently fast-moving consumer goods. The findings showed that there is relationship between product packaging and impulsive buying behavior non probability convenience sampling technique was used in this research and data analysis was conducted using smart PLS. Finally, based on the research findings there are general recommendations for the product packaging and impulsive buying, limitations have been mentioned in order for future researches to avoid or to try to implement doing
Assessing the Effect of Credit Risk on Egyptian Non-Financial Companies’ Financial Performance
(October university for modern sciences and arts MSA, 2024) Alsayed, Ahmed Yasser; Mahmoud, Gasser Ahmed
The purpose of this study is to investigate the impact of credit risk on financial performance in Egyptian non-financial firms between 2013 and 2022. This study used Altman’s Z-Score as an inverse measure of credit risk, return on assets and return on equity as measures of financial performance, in addition to using control variables leverage and liquidity. The study also aims to examine the indirect effect of operational efficiency as a mediator and the moderating effect of firm size on the relationship between credit risk and financial performance. The fixed effects regression model is used to analyse the panel data, 77 non-financial firms listed in EGX-100 were chosen as the subject of this study to investigate this relationship between 2013-2022 but based on the availability of data only 57 companies were used for a total of 570 observations. The findings revealed that Altman’s Z-Score had a positive and significant relationship with financial performance, while operational efficiency negatively and significantly affected financial performance, and liquidity had a positive and significant effect on financial performance. On the other hand, firm size was found to have an insignificant effect on the relationship between credit risk and financial performance. It is recommended that non-financial firms diversify their revenues to include different currencies to avoid currency crises or economic instability that may occur in Egypt. The results of this study were supported by the portfolio theory and the signaling theory.
Analyzing the impact of Free Cash Flow on Firm Performance
(October university for modern sciences and arts MSA, 2024) Mohamed, Nouran Ahmed; Mohamed, Nada Ahmed
Abstract: The aim of this research is to examine the impact of free cash flow on firm performance through the mediating effect of dividend policy also, to examine the moderating effect of agency cost on the relationship between the free cash flow and firm performance. An empirical analysis on the non-financial firms listed in EGX 100 from 2013 to 2022 was applied in Egypt. Free cash flow was the independent variable and it was measured by free cash flow equation which is deducting taxes, interest expenses, common stock dividends, operating cash flow, and preferred stock dividends all divided by net sales. While, form performance was the dependent variable and it was measured by stock return as market-based measurement and by return on assets as an accounting-based measurement. The generalized method of moments (GMM) panel estimate method was conducted for examining 610 observations during the selected time span. The findings demonstrated that free cash flow significantly increase the firm performance as a company with strong cash flow usually brings in additional investors, which will raise the company's capital. Moreover, the research analyzed that agency cost significantly moderates the relationship between free cash flow and firm performance.
Investigating the impact of Adopting AI Technologies on Employees Creativity: The Moderating Role of Technology Readiness "An Empirical Study using technology acceptance model (TAM)
(October University for Modern Sciences and Arts, 2024) Mohamed Abdel Monsef, Marwa
Purpose – The goal of the study is to find out how implementing AI technologies affects workers' creative thinking, with a focus on the moderating effect of technological readiness. The study makes use of the Technology Acceptance Model (TAM) to investigate how employee attitudes towards AI adoption and the resulting boost of creativity are influenced by perceived usefulness and ease of use. Methodology- A mixed-methods strategy is used in this study. First insights were obtained by gathering secondary data from pertinent articles. Employee and expert interviews were used in addition to responses of an 89-person survey to gather primary data. Both SPSS and Smart PLS (SPLS) were used to analyse the data. The study uses a positivist paradigm, presuming that there is only one objective reality. Findings- According to preliminary research, AI technologies can greatly improve worker creativity, especially when workers are prepared to accept new technology. The employees' technological preparedness, which affects how easy and valuable they perceive AI tools to be, moderates the success of AI adoption. Implications- The study highlights the importance of preparing staff members for the adoption of technology to maximize the creative benefits of AI technologies. Employers should make it a priority to provide staff with training and create a supportive environment to help them become proficient in technology. This preparedness can lead to greater innovation and productivity within the organization.
Measuring the Relationship between Kid Influencers and Children’s Purchase Intention (Experimental Research) and Measuring the Relationship between Packaging Design and Children’s Purchase Intention
(October University for Modern Sciences and Arts, 2024) Ashraf, Rawan; Maged, Waleed
Purpose: This research aims to study the relationship between kid influencers and product packaging on children’s purchase intention, applied to the snacks industry. This research fills an empirical gap by measuring the relationship between kid influencers and children's purchase intention using an experimental design. It also studies the possibility of manipulating children to purchase unhealthy snacks through packaging design. Design/Methodology/Approach: A conceptual model was created based on past literature findings tested using an experimental and descriptive design. Moreover, the experiment was conducted using 62 participants aged 8 to 11 to measure the relationship between the kid influencers and children’s purchase intention. Moreover, 62 questionnaires were gathered from different children to measure the relationship between product packaging and children’s purchase intention. In both groups, the data was collected through a non-probability judgmental convenience technique, and data analysis was conducted using the SPSS software. Findings: The Mann-Whitney Test was used to measure the distribution mean rank of children’s purchase intention in the experimental and control groups, and it showed a significant distribution between the groups. The Chi-Square Test of Independence was also used to measure whether two categorical variables are independent or dependent which in this case they are dependent. Additionally, Spearman’s Rank Correlation test was used to find that there is a positive weak relationship between kid influencers and children’s purchase intention and a positive moderate relationship between packaging design and children’s purchase intention. Implications: Based on the findings, the research is recommending to the marketers or marketing communication directors, product designers, as well as policymakers various implications. For instance, it is recommended that business owners in the snacks industry highly invest in developing and improving their product’s packaging design. Limitations/ Suggestions: The researchers faced various limitations such as applying the study only to the food and beverage industry, and it suggested that further research should examine other industries such as the toy industry.
The Impact of Corporate Social Responsibility on Brand Trust Applied on Domty
(October University for Modern Sciences and Arts, 2024) Hossam, Amir; Mohamed, Yahya
Purpose: This study aims to investigate the impact of corporate social responsibility and studying the types of CSR which are Environmental responsibilities, Economic responsibility and Philanthropic responsibilities on DOMTY. Methodology: The researchers used both secondary and primary sources of data to gather information about the research topic. The study used secondary data from articles, journals, and books, and primary data from 219 individuals (121 men and 98 females) using Arabic and English questionnaires and also used interviews with experts and customers. The study analysed the relationship between variables using IBM's statistical software for social sciences (SPSS). Findings: In this research it has been found that There are positive relationships between philanthropic responsibility, environmental responsibility, economic responsibility and brand trust. Recommendations: The study makes a few suggestions to DOMTY on how to improve corporate social responsibility. The research suggests methods to increase consumers' knowledge of corporate social responsibility. These proposals attempt to improve DOMTY's environmental responsibility and increase consumer trust via corporate social responsibility. By implementing these recommendations, Domty should increase philanthropic activities because customer engagement with it and promote sustainable practices in the industry such as green packaging. Originality/Value: This research contributes to the previous research by filling the knowledge gap, as there is a lack of studies that was conducted about CSR activities and trust in Egypt.
Exploring The Unforeseen Effects: The Impact of High-Performance Work Systems on Employee Burnout, Work Pressures and Counter-productive Behavior
(October University for Modern Sciences and Arts, 2024) Magdy, Ahmed
In the complex world of organizational factors, two separated but connected phenomena Counterproductive Behaviour (CPB) and Work Pressures remain essential elements worthy of closer examination. Counterproductive behavior refers to various behaviors that go against an organization's established norms, objectives, and values. These behaviors can range from small infractions to more serious violations. On the other hand, Work Pressures stand for the difficult and frequently stressful situations that employees deal with in their professional roles. Many different things can apply pressure on employees, such as meeting performance goals, having a job with more responsibilities, or having short deadlines which can also be described as a High-Performance Work System (HPWS). An HPWS is a comprehensive and strategic approach to managing an organization's human resources, “HPWS can facilitate in enhancing employee’s skills, motivation and involvement” Appelbaum et al. (2001) with the primary goal of optimizing staff skills, motivation, and productivity to improve overall organizational performance and competitiveness. HPWS blends several human resources practices, policies, and organizational structures to enhance employee engagement, continual learning, empowerment, and cooperation. HPWS are distinguished by elements like skill development, employee participation, and cooperative and adaptable culture. Although they promise increased output and involvement from workers, obstacles such as change resistance and inadequate leadership support might make it difficult to put them into practice. The consequences of HPWS are complex, offering both possible advantages, like increased productivity as well as disadvantages like the possibility of employee burnout if not properly managed. A well-balanced approach to staff management in today's evolving business environment is ensured by several tools, including training programs, communication channels, and performance reviews, which are essential components in the effective implementation of HPWS. HPWS aims to establish a work environment in which people are valued as vital contributors to the organization's success rather than simply resources. HPWS strives to boost productivity, minimize turnover, improve organizational performance, and preserve competitiveness in a dynamic and growing marketplace by optimizing staff skills, motivation, and 6 | P a g e commitment. It is a comprehensive approach that requires strategic planning, cultural change, and ongoing evaluation to achieve sustained success. “HPWS has become a widely and commonly discussed topic in recent years. In the next few years, it is likely to become a strategic operating model for organizations to achieve competitive advantage.” Mukherjee, U. (2022) Although HPWS provides multiple advantages that match the goals of today's businesses, it also offers a difficult issue that requires attention: employee burnout. The relationship between HPWS and employee burnout, as well as how it affects turnover rates, is an important yet overlooked part of how organizations operate. Employee burnout is a common issue in organizations that strive for high performance. It is characterized by emotional tiredness, isolation from work, and a sense of decreased achievement. Burnout is expensive for businesses and may negatively impact employee well-being and work engagement. Importantly, it may increase turnover rates as burned-out employees seek other employment options, making it more difficult for organizations to retain exceptional employees. Although many researchers have talked about how HPWS positively affects an organization, little to none of them have talked about how it may be linked to employee burnout, apply work pressures, and may in return end up with CPB by the employees. Accordingly, the research is highly driven to investigate how HPWS affects CPB, work pressures, and employee burnout. Additionally, the researcher believes that despite the large amount of literature that addresses HPWS in the business context, relatively few researchers have focused their efforts on examining the detrimental effects of HPWS among Egyptian customer service employees, particularly in Emerging Markets (EMs). As a result, the researcher hopes to fill this gap by conducting more systematic quantitative and qualitative research.
Evaluating the Effect of Firm Characteristics on Working Capital Behavior
(October university for modern sciences and arts MSA, 2024) Ismail, Yehia; Nafez, Yehia
This study aims to investigate the relationship between firm characteristics and working capital behavior. The sample is 78 non-financial companies listed in the EGX 100 the sample was finalized in 55 companies due to missing data in 23 companies. The findings of this study show that operating cash flow, leverage, firm performance and firm age had a significant impact on working capital. Additionally, growth opportunities, firm value, firm size and economic conditions had an insignificant impact on working capital. Certain limitations are discussed in the study with offering suggestions for future researchers. Further, the authors offer decision- makers plenty of recommendations. Lastly, this study contributes to the existing body of literature by filling the existing empirical research gap.
The Impact of Gender Diversity on Sustainable Performance and Firm Size as a Moderating Variable
(October University for Modern Sciences and Arts, 2024) Moamen, Yasmine; Samir, Aya
Abstract This research investigates the impact of gender diversity on the sustainable performance of Egyptian firms, focusing on three dimensions: environmental, economic, and social. The paper tests the relationship between both the independent and dependent variables under different conditions by having firm size as its moderating variable, with firm age and leverage as control variables to maintain internal validity. A sample of 35 non-financial companies listed on the Egyptian Stock Market (EGX100) has been considered from 2018 through 2022. The independent variable, gender diversity, is quantified by counting the number of women on board while sustainable performance is measured by a unique sustainability performance index. Moreover, the data was extracted from corporate governance reports, annual reports, and ESG reports and then analyzed on STATA. An empirical study that involved descriptive statistics, pairwise correlations, and panel data regression was utilized to test the hypotheses of this study. Furthermore, the results showed an insignificant impact between gender diversity and sustainable performance, however, the relationship between both variables becomes positive when firm size is taken into account.
Platform Independent Model of Air Pollution Controlling System in Industrial Area
(October University for Modern Sciences and Arts, 2024) Ashraf, Aisha; Gamal, Mohamed
Project Overview The Air Pollution Controlling System (APCS) is designed to confront the pressing global challenge of air pollution and its consequential contribution to climate change by regulating and controlling continuous industrial air emissions. This system operates by identifying and addressing harmful pollutants originating from industrial plants. Although it does not guarantee complete eradication, the APCS significantly reduces these pollutants through a cooperative blend of functionalities. Utilising modern Internet of Things (IoT) technology alongside advanced sensors such as stack monitoring sensor, emission analyzer sensor, volatile organic compound sensor, effluent analyzer sensor, and scrubber system, the APCS acquires and inspects data pertaining to pollutant types, emission levels, wastewater composition, and organic chemicals. The capability for continuous emission monitoring provides real-time insights into industrial emissions. Moreover, an external Short Message Service (SMS) alert system triggers the APCS to intervene and minimise harmful pollutants upon detection of elevated emission levels. The data gathered by the microcontroller is meticulously processed into comprehensive reports and presented on a web application accessible to both internal stakeholders and external observers, thereby ensuring transparency and enabling continuous monitoring. In essence, the APCS assumes a pivotal role in curtailing industrial emissions and mitigating their adverse environmental repercussions.
Assessing the Impact of Investor Sentiment on the G7 Stock Markets Performance
(October university for modern sciences and arts MSA, 2024) Walaa Eldin, Arwa; Mohamed, Habiba
This research aimed to investigate the impact of investor sentiment on stock market performance in G7 countries from 2005 to 2023. The investor sentiment was measured by the global indices of investors’ optimism “CCI”, and the investor fear “VIX”, while utilizing COVID-19 as a moderator and geopolitical risk measured by the GPR index as a control variable. The sample of data collected the monthly stock returns for the main indices for each of the G7 countries from January 2005 to October 2023. Overall, the research employed a fixed effect regression model “FEM” to attain its findings. The results of the models showed a significant positive impact of investor optimism on the G7 stock market returns, while a significant negative impact on VIX, even with the moderating effect of COVID-19. However, the control variable geopolitical risk was statistically insignificant, so it did not impact the G7 stock market returns statistically and COVID-19 was significant as a dummy variable. Thus, it was concluded that investor sentiment significantly impacts the G7 stock market returns.

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