The Impact of Corporate Social Responsibility on Brand Trust Applied on Domty
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Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Type
Other
Publisher
October University for Modern Sciences and Arts
Series Info
Faculty Of Management Sciences Graduation Project;
Doi
Scientific Journal Rankings
Abstract
Purpose: This study aims to investigate the impact of corporate social responsibility and
studying the types of CSR which are Environmental responsibilities, Economic
responsibility and Philanthropic responsibilities on DOMTY.
Methodology: The researchers used both secondary and primary sources of data to gather
information about the research topic. The study used secondary data from articles, journals,
and books, and primary data from 219 individuals (121 men and 98 females) using Arabic
and English questionnaires and also used interviews with experts and customers. The study
analysed the relationship between variables using IBM's statistical software for social
sciences (SPSS).
Findings: In this research it has been found that There are positive relationships between
philanthropic responsibility, environmental responsibility, economic responsibility and
brand trust.
Recommendations: The study makes a few suggestions to DOMTY on how to improve
corporate social responsibility. The research suggests methods to increase consumers'
knowledge of corporate social responsibility. These proposals attempt to improve
DOMTY's environmental responsibility and increase consumer trust via corporate social
responsibility. By implementing these recommendations, Domty should increase
philanthropic activities because customer engagement with it and promote sustainable
practices in the industry such as green packaging.
Originality/Value: This research contributes to the previous research by filling the
knowledge gap, as there is a lack of studies that was conducted about CSR activities and
trust in Egypt.
Description
Faculty Of Management Sciences Graduation Project
Keywords
جامعة أكتوبر للعلوم الحديثة و الأداب, MSA university, October university for modern sciences and arts, university of modern sciences and arts, October University for Modern Sciences and Arts, CSR, Environmental responsibility,, Economic responsibility,, Philanthropic responsibility,, Brand trust, and DOMTY
Citation
Marketing Graduation Projects