Measuring consumers’ attitude towards augmented reality experiences: Application on Le Petit Chef restaurant
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Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Type
Other
Publisher
October University for Modern Sciences and Arts
Series Info
Faculty Of Management Sciences Graduation Project;
Doi
Scientific Journal Rankings
Abstract
Purpose: The purpose of this research is to measure consumer attitude towards Augmented Reality experiences in restaurants application on Le Petit Chef
Methodology: Researchers used secondary data for collecting information on research topic, and primary data was used to measure the relationship between variables by assessing the results of the questionnaire among 111 participants which was divided into 45 Males and 66 Females, and the results were conducted through IBM’s statistical package for the social sciences (SPSS) then it was analyzed to make the numbers become valuable.
Findings: the findings indicate that there is a positive relationship between consumer attitude and perceived cost, and there is a positive relationship between consumer attitude and perceived enjoyment
Description
Faculty Of Management Graduation Project 2023- 2024
Keywords
University of Modern Sciences and Arts, October University for Modern Sciences and Arts, جامعة أكتوبر للعلوم الحديثة و الأداب, MSA University, Consumer attitude, perceived cost, perceived enjoyment
Citation
markrting Graduation Projects