Faculty Of Management Sciences Research Paper

Permanent URI for this collectionhttp://185.252.233.37:4000/handle/123456789/308

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The role of sustainable social media content in enhancing customer loyalty in the hospitality industry
(Springer open, 2025-06-08) Reem Mohamed Gouda; Yasser Tawfk Halim
Purpose This study examines how sustainable social media content infuences customer loyalty in the hospitality industry, distinguishing between the efects of frm-generated content (FGC) and user-generated content (UGC) across diferent demographics. Despite the growing signifcance of social media sustainability practices, limited research explores their direct impact on customer loyalty, particularly in the hospitality sector. Design/methodology/approach A mixed-method approach was applied. A conceptual model was developed based on a literature review and tested using survey data from 220 social media specialists and hotel clients in Egypt, complemented by 10 expert interviews. Findings Both FGC and UGC signifcantly enhance customer loyalty. However, education moderates the relationship between UGC and customer loyalty but does not moderate the impact of FGC. Other demographic factors (age, gender, occupation) were found to have no signifcant efect. Research implications/limitations The study is confned to the hospitality sector in Egypt and uses a snowball sampling method, which may limit generalizability. Future research could explore diferent sectors and geographic contexts. Originality/value This study addresses a critical research gap by being among the frst to examine how sustainable social media content—both frm-generated and user-generated—afects customer loyalty in the hospitality industry. It contributes to the literature by highlighting the moderating role of education, ofering valuable insights for marketers seeking to optimize sustainable digital strategies.
ISLAMIC AND CONVENTIONAL BANKS’ GOVERNANCE IN THE GCC REGION: A COMPARATIVE ANALYSIS OF RISKBASED FINANCIAL PERFORMANCE
(Virtus Interpress, 2025-05-20) Shahenda Zulfiqar; Ahmad Alqatan; Ahmad Alsaber; Mariam Al-Sabah; Turki Alshammari; Sherif El-Halaby
This study measures the risk-taking behaviour of banks in the Gulf Cooperation Council (GCC). Then, it investigates how this risktaking leads to enhanced financial performance for Islamic banks compared to conventional banks. Our sample includes all locally incorporated 63 chartered banks, including 22 Islamic banks and 41 conventional banks in the six GCC countries for 13 years between 2003 and 2015. We adopt regression analysis, whereas the mean difference test is used to evaluate the variance of performance. The analysis shows that banks’ internal growth significantly determines risk-taking and financial performance. GCC’s Islamic banks are riskier than their conventional counterparts. Two measures of risk have rarely been observed as statistically significant factors for determining the profitability of conventional banks. Ultimately, the category of the bank in the GCC region significantly impacts financial performance as a whole, and therefore, bank policy must be considered. The results provided valuable perceptions to Islamic and conventional banks across the GCC, allowing them to improve their financial performance by considering risk-taking behaviour. It likewise provides information that supports investors, regulators and executive managers in GCC countries. The study’s originality lies in its contribution to GCC nations by presenting a comparative view of the two clusters of banks.
When good brand communities go bad: an empirical investigation of oppositional behavior
(Routledge, 2025-05-14) Ahmed Eldegwy; Omneya A. Marzouk
This paper conceptualizes and empirically tests a model that examines oppositional behavior toward extracurricular activities (EAs) by integrating two separate streams of literature: higher education and sociology. Drawing on an empirical survey of 353 undergraduate students who hold leadership positions in EAs, this model was tested using structural equation modelling. The results suggest that identification with EAs influences the dislike of both other EAs and their members. Moreover, EA leaders who dislike other EAs and their members are more likely to engage in oppositional behavior – specifically, trash-talking other EAs. The results offer managerial implications as they shed light on a previously under-investigated phenomenon in the educational industry. The oppositional behavior construct and the resulting polarization of the student body may hold the potential to degrade the quality of students’ out-of-class experiences.
Detecting Credit Risk in Egyptian Banks: Does Machine Learning Matter?
(Vilnius University Press, 2025-05-14) Doaa M. SALMAN ABDOU; Karim FARAG; Loubna ALI
This study aims to significantly enhance the predictive modeling of credit risk within Egypt’s banking sector, particularly by differentiating between retail and corporate credit risks and categorizing banks into listed and non-listed groups. By utilizing a comprehensive dataset from Middle Eastern countries spanning 2011 to 2023, the research applies advanced machine learning techniques, including the Random Forest algorithm, to refine the predictive model. The novelty of this research lies in its detailed exploration of credit risk determinants specific to the Egyptian banking sector, providing valuable insights into emerging economies. A distinction between various types of credit risk and bank classifications is made. The findings reveal that bank-specific factors – such as the asset size, the operating efficiency, the liquidity, the income diversification, and the capital adequacy – are more significant predictors of credit risk than macroeconomic indicators. This trend holds for both listed and non-listed banks, thus highlighting the importance of internal metrics. Moreover, the Random Forest algorithm demonstrates a high accuracy rate in predicting credit risk exposures, which underscores the effectiveness of machine learning in financial settings. The analysis indicates that variations in the asset size, operating efficiency, and other characteristics are crucial in influencing retail and corporate credit risks. These insights suggest that prioritizing internal bank metrics could lead to more effective credit risk management strategies than relying solely on external economic conditions. Ultimately, this study’s predictive model is expected to enhance credit risk assessment capabilities, strengthening the financial positions of banks and fostering economic growth in the region. By bridging the gap between theoretical understanding and practical application, this research offers a novel perspective on credit risk management tailored to the unique context of the Egyptian banking sector
The economic consequences of Shariah governance: a systematic literature review and research agenda
(Emerald Group Publishing Ltd., 2025-05-14) Rihab Grassa; Sherif El-Halaby; Hichem Khlif
Purpose: The purpose of this study is to provide a comprehensive critical review of previous research on Shariah governance (SG) during the past three decades. This research addresses a critical research problem: the fragmentation of knowledge regarding how SG characteristics affect the multidimensional performance of Islamic financial institutions (IFIs) beyond conventional financial metrics. Despite the growing importance of IFIs in the global financial system, we still inadequately understand how SG practices influence operational efficiency, risk profiles, stakeholder trust and long-term sustainability. This limitation hinders the development of comprehensive SG frameworks that could enhance the resilience and ethical compliance of IFIs. In addition, this study offers insights into the phases of development of SG, identifies the critical gaps in the literature and recommends for future research. Design/methodology/approach: In this study, the authors use a systematic literature review approach for a sample of 110 studies from Scopus and Web of Science databases. Based on identified quality assessment criteria, they evaluated the sample of this study in terms of journals, methodology, theories, modelling, research outcomes and SGs features. Findings: Using a systematic literature review approach for a sample of 110 studies from Scopus and Web of Science databases, this paper findings demonstrate that there is a growing interest to explore further SG aspects because of the rapid steady growth and the high performance of IFIs. Likewise, the review reveals that most of existing studies are quantitative and were carried out using archived data. In addition, the existing literature has primarily focused on the outcomes of SG. Overall, this paper shows that there are plenty avenues for future research. The findings identify a number of methodological problems and concerns and discuss the implications of these problems, while also providing recommendations for future research. Research limitations/implications: This paper makes significant contributions to both corporate finance literature and practical applications in several important ways. First, this study represents a pioneering comprehensive examination of all aspects of SG, filling a notable gap in existing literature. By using a systematic approach, the authors thoroughly evaluate relevant previous works on SG and provide evidence-based recommendations for future research directions, creating a foundation for scholarly advancement in this field. Second, through the synthesis and analysis of an extensive body of research, this study develops a nuanced understanding of the economic consequences of SG mechanisms. These insights offer substantial practical value by providing evidence-based guidance to practitioners and regulatory bodies in developing more effective policies and recommendations. Financial institutions can leverage these findings to design governance frameworks that enhance compliance while optimizing performance, while regulators can use this synthesis to revise the current policy framework and formulate more comprehensive and effective oversight mechanisms that address the unique challenges of IFIs. Practical implications: Through the systematic literature review of the economic consequences of SG, the authors demonstrate that the societal implications extend beyond the financial sector. The findings reveal how strong SG practices enhance public trust and financial inclusion, particularly among conservative Muslim communities. Improved governance mechanisms promote responsible financial practices, influencing policy development and enhancing financial literacy at the community level. These outcomes illustrate the practical impact of governance improvements on community well-being and social development. Originality/value: To the best knowledge of the authors, this study contributes to the literature by being the first of its kind to discuss the development of SG literature. This study provides a comprehensive knowledge assessment of existent SG research and offers advice regarding improvements in research, policy and practice by identifying possible knowledge gaps. Accordingly, this study offers a consistent summary of the past and a roadmap for future research on SG. © 2025, Emerald Publishing Limited.
Second glance: exploring consumer shifts to thrift shopping and perception of second-hand fashion
(Springer open, 2025-05-03) Nancy Ahmed Mobarak; Nada Ali Amin; Ahmed Abdel‑Mohssen; Ahmed Sharif; Yasser Tawfk Halim; Karen Brickman
Purpose The increasing consumer interest in second-hand fashion is reshaping the retail landscape, yet concerns about perceived risks and value continue to infuence purchasing behaviors. While existing research highlights sustainability and afordability as key drivers of thrift shopping, the impact of perceived risks (functional and social) on customer switching behavior remains underexplored. This study examines how consumer perceptions of secondhand clothing infuence their decision to switch from new to used fashion, integrating theories of perceived risk and customer switching behavior. By addressing this gap, the study contributes to a deeper understanding of the barriers and motivations behind second-hand clothing adoption. Design/methodology/approach This study employs a mixed-method approach to comprehensively analyze consumer switching behavior toward second-hand clothing. The qualitative phase includes in-depth interviews with an industry expert and 20 hand clothing consumers, providing nuanced insights into motivations and perceived barriers. The quantitative phase consists of an online survey with 290 respondents, statistically examining the relationships between perceived risks and switching behavior using correlation analysis and reliability testing. By integrating both qualitative and quantitative insights, this study ensures a holistic understanding of the factors infuencing second-hand clothing adoption. Findings Analysis of the data using SPSS revealed that customers’ perceptions signifcantly afect their switching behavior concerning second-hand clothes. Originality/value This research contributes to the understanding of the dynamics between customer perception and market behavior in the context of second-hand clothing, highlighting the role of perceived risk in consumer decision-making processes.
Economic Complexity Determinants Insights from Sub-Saharan Countries
(Economic Laboratory for Transition Research, 2025-04-10) Mubarak Saad Aldosai; Mai Yasser
The economic complexity is one of the most recent indicators that reflect how trade and changes in exports structure can affect economics. Therefore this study aims at assess the main determinants in economic complexity in the lower income countries in sub-Saharan Africa (SSA). This study depends on the data available on the World Bank and UNCTAD since 1994 till 2017 in selected 13 countries. This paper uses LM unit root test besides the fixed effect, and random effects. The findings show that schooling, NRR and schooling enrollment affect the economic complexity in these countries. Therefore policy makers have to give more attention to diversify the exports and not depend on the primary goods only. On the other hand, these revenues from the exports and FDI have to be directed to poverty eradication. © 2025, Economic Laboratory for Transition Research. All rights reserved.
Financial and Economic Determinants of Banks Financial Distress in MENA Region
(Multidisciplinary Digital Publishing Institute (MDPI), 2025-02-19) Abdelmoneim Bahyeldin Mohamed Metwally; Mai M. Yasser; Eman Adel Ahmed; Mohamed Ali Shabeeb Ali
This study investigates the influences of financial performance and economic determinants (inflation rate and economic growth) on financial distress (FD) in the MENA region in the context of the contagion effect theory and Minsky’s financial instability theory. This paper examines the determinants of financial distress in the MENA region from 2002 until 2020 using pooled OLS, fixed effect, and GMM panel estimation models; then the results are used to estimate the effect over the long run. The results show that the things that cause financial distress are changing a lot between countries in the MENA region. This shows how important it is to separate the effects of economic and financial factors. The results show the significance of economic growth, ROA, ROE, inflation, and stock market profitability using fixed effects. The results changed when we used GMM, concluding that economic growth, ROA, ROE, and stock market profitability were significant, while inflation was not significant. Therefore, there is a significant and negative relationship between financial distress and economic growth in GCC-MENA as well as other MENA countries. Our results can be of importance to investors and regulators. The introduction of a more stable political environment and engagement in international economic and financial markets will decrease the negative impacts of financial distress and boost economic growth and its sustainability in the MENA region.
Exploring the Nexus Between Economic Utility, Perceived Risk, Organizational Characteristics, and Supply Chain Performance
(Multidisciplinary Digital Publishing Institute (MDPI), 2025-02-15) Abdelmoneim Bahyeldin Mohamed Metwally; Abdullah Almulhim; Yasser Tawfik Halim; Mohamed Samy El-Deeb
This study investigates the effects of the mediations of economic utility and moderation of perceived risk on supply chain performance as determined by the organization factors (innovation, organizational culture, and employee motivation) in the Egyptian Fast-Moving Consumer Goods (FMCG) Industry. Although previous research has identified an excess of factors affecting supply chain performance, limited were the studies trying to establish relationships among those factors, especially in emerging economies. Thus, a quantitative approach was adopted, using a structured questionnaire, which was distributed to 382 FMCG supply chain professionals in Egypt. Data were analyzed using structural equation modeling (SEM) to test relations between the hypothesized variables. The results provide evidence that innovation and employee motivation have a positive impact on supply chain performance; organizational culture, however, has no significant impact. Economic utility partially mediates this relationship, of which time utility is by far the strongest mediator. Furthermore, perceived risk moderates the effects of innovation and organizational culture on supply chain performance, thus creating a necessity for risk management. Such information will benefit supply chain managers through considering organizational agility, time-efficient utility drivers, and risk reduction strategies. This research adds to the literature by providing a broad framework integrating organizational factors, economic utility, and perceived risk within supply chain performance systems in developing markets.
The Impact of Digital Teaching Technologies (DTTs) in Saudi and Egyptian Universities on Institutional Sustainability: The Mediating Role of Change Management and the Moderating Role of Culture, Technology, and Economics
(Multidisciplinary Digital Publishing Institute (MDPI), 2025-02-27) Abdulrahman Aldogiher; Yasser Tawfik Halim; Mohamed Samy El-Deeb; Ahmed Mostafa Maree; Esmat Mostafa Kamel
Purpose: This research aims to assess the extent to which universities in Saudi Arabia and Egypt have institutionalized digital teaching technologies (DTTs) to enhance institutional sustainability. It focuses on the mediating role of change management strategies and the moderating effects of cultural norms, technological infrastructure, and economic factors on this relationship, specifically examining their impact on institutional sustainability. Design/methodology/approach: This study uses a mixed-methods approach with a comparative case study strategy. Data were collected via questionnaires and interviews with university staff, with partial least squares structural equation modeling (PLS-SEM) being used to analyze the relationships among the variables, including DTT characteristics and other mediating/moderating factors. Findings: The findings support H1, H2, H6, and H8, confirming that the perceived characteristics of DTTs—relative advantage, complexity, observability, trialability, and compatibility—significantly impact institutional sustainability, with change management strategies mediating this relationship. Cultural norms and economic factors also have a direct influence on sustainability. However, H3 and H5, suggesting moderating effects of cultural norms and economic factors, were not supported, and H4 and H7 were excluded due to multicollinearity issues with technological infrastructure, which has already been adopted within DTT components. Originality/value: This study adds to the literature by highlighting the role of cultural and economic factors in the adoption of DTTs and introduces the novel concept of how change management strategies mediate the relationship between DTT characteristics and institutional sustainability. It provides practical insights for decision-makers in Saudi and Egyptian institutions, emphasizing culturally and economically aligned strategies for integrating DTT, fostering educational innovation, and enhancing sustainability
Debt Trapped: Analysing the Impact of IMF on Economic Growth and Human Development in Highly Indebted Countries, with a Focus on Corruption
(Vilnius University Press, 2025-02-03) Doaa M. Salman Abdou; Ahmed Adel El-Ahmar; Dina Youssri; Jens Klose
Being indebted represents significant risks associated with global financial instability in a world where financial stability hangs precariously between debt and economic growth. The International Monetary Fund (IMF) casts a critical eye over countries navigating the perilous seas of fiscal responsibility, aiming to improve their economic performance. Hence, evaluating the connection between IMF loans and sustainable growth in highly indebted countries is crucial. This study aims to examine the impact of IMF loans on real GDP and human development in a panel of the 13 most indebted countries from 1997 to 2020, by using pooled OLS and fixed-effect estimators. The article contributes to the existing literature in two ways. On the one hand, a broad set of human development indicators is analysed. On the other hand, corruption is incorporated into the analysis, explicitly measuring the simultaneous effects of IMF loans and corruption. It has been found that IMF loan growth tends to lower GDP growth, human development, and mortality. IMF loans often come with conditions that may lead to austerity measures. While these measures can negatively impact economic growth in the short term, they might also redirect resources toward social programs which improve health outcomes, thereby reducing mortality rates. When corruption is considered, a reduction in corruption leads to more effective IMF loans, increased human development, and decreased mortality even further. Therefore, it is recommended that IMF loans should always be accompanied with incentives to reduce corruption.
Unraveling the Link between Corruption and Stock Market Performance in the MENA Region: Insights from Panel ARDL Model. (Empirical study)
(Ain shams University, 2024-06-26) Sarah Sobhy Mohamed Hassan; Yasser Tawfik Halim Tawfik; Mohamed Samy Tawfik El Deeb; Esmat Mostafa Mohamed Kamel
Purpose: The primary purpose of this study undertaking is to investigate the relationship between corruption and financial market indicators across diverse groups of countries. Our goal is to scrutinize the potential effects of corruption on trading volumes, market capitalization, and trading ratios, while considering the influence of GDP and inflation. Through a thorough examination of both nations characterized by clean governance and those plagued by corruption, our research seeks to contribute to the understanding of how corruption impacts financial markets. Design/Methodology/Approach: Diverging from the predominant trend in previous studies that treated the MENA region as a collective dataset, our methodology involves classifying MENA countries into two distinct categories based on their corruption levels. We employ a quantitative approach using panel data that spans a diverse array of nations. Our analysis utilizes various econometric models, including random-effects and fixed-effects models (ARDL), to scrutinize the relevant relationships. To account for potential influences on observed outcomes, we integrate control variables, specifically inflation and GDP, into the models. Findings: Our findings demonstrate significant variations in the impact of corruption on financial market indicators across different country groups. Corruption exhibits negative associations with market capitalization, trading volumes, and positive association with trading ratios. Additionally, the control variables GDP and inflation contribute distinctively to these relationships. The results also highlight the significance of corruption as a determinant of financial market performance in both corrupt countries and clean countries. Originality/Value: This study adds significant value to the existing knowledge base by conducting a thorough investigation into the relationship between corruption and financial market indicators. Through the integration of diverse econometric methods and considering the moderating effects of GDP and inflation, our research offers a comprehensive insight into the consequences of corruption in countries characterized by both integrity and corruption. Embracing this inclusive approach provides policymakers, investors, and researchers with substantial insights into the intricate dynamics between corruption and the functioning of financial markets. In conclusion, this research enhances the understanding of corruption's implications for financial markets, emphasizing the significance of context and control variables. By shedding light on the nuanced interactions, this study contributes to a more comprehensive comprehension of corruption's multifaceted impact on financial market indicators.
Steering toward sustainability: the infuence of women’s driving rights on carbon dioxide emissions in Saudi Arabia
(Springer Netherlands, 2025-01-03) Heba E. Helmy
We analyze the impact on carbon dioxide (CO2) emissions from Saudi Arabia’s June 2018 relaxation of the driving ban for women. Based on time series data of the main pollution drivers in Saudi Arabia from 1970 until 2021, the study employs multiple econometric techniques, comprising the autoregressive distributed lag cointegration (ARDL), the canonical cointegrating regression (CCR), the dynamic ordinary least squares (DOLS), and the fully modifed ordinary least squares (FMOLS) techniques, to assess the efect of the lifting of the prohibition on women driving—besides other pollution determinants— on carbon dioxide emissions per person. Results were consistent in proving that the ban lift has not increased emissions in the short run. In the long run, emissions rose primarily from non-industrial and industrial activities. Long-term emissions were found to be unaffected by economic growth, even though short-term emissions increased. The paper hitherto absolves the new regulation from any negative environmental impact. Saudi Arabia should thus maintain the ban lift, and ignore calls for re-imposing the ban on sustainability grounds.
The role of audit committee characteristics in improving the risk disclosure of companies examining the moderating role of audit quality
(Springer open, 2024-12-04) Mohamed Samy El‑Deeb; Yomna Alarabi; Amal Mohamed
This paper examines the association between audit committee characteristics (ACC) and risk disclosure (RD) of frms, focusing on the moderating efect of audit quality (AQ). The importance of RD to investors and stakeholders is that such a practice ofers a better evaluation of the overall risk profle of companies. Based on agency theory com‑ plemented by the resource dependence theory, this paper therefore suggests that efective audit committees have an efect of reducing information asymmetry while increasing audit quality monitoring capacities and consequently enhance risk disclosure practices. In this respect, the literature sources were reviewed, and a hypothetical framework was developed to test the hypotheses. The sample selection comprises 54 companies with non-fnancial companies listed in the Egyptian Exchange Market, EGX100, for the period 2018 to 2021, which amounts to 216 observations. According to the results, ACC, such as size and fnancial expertise, are signifcant for RD, while ACC relating to meet‑ ings and independence are less important for RD. The study further established that AQ moderates the relationship between ACC and RD, implying that the signifcant infuence of ACC is stronger when AQ is high. These inferences are of essence to policy makers and companies in understanding the implication of ACC on RD and the relation to highquality audits in improving the efectiveness of audit committees. It underlines the importance of audit committees in giving assurance about transparency and accountability in fnancial reporting.
The Impact of Social Interactions During Onboarding Programs on Students' Fee-paying Behavior
(British Academy of Management, 2024-09-01) Eldegwy, Ahmed; Omneya A. Marzouk
Drawing on the need-to-belong theory together with prominent concepts from service marketing, this article investigates the impact of human interactions during onboarding programs on student satisfaction as well as the latter’s influence on students’ prosocial behavior and brand preference. It then examined the impact of prosocial behavior and brand preference on student fee-paying behavior. Such research is warranted as there is a critical need to offer academics and practitioners insights into effective student recruitment practices in the highly competitive higher education environment. 367 responses were captured from participants in an onboarding program. Structural equation modeling (SEM) was used to analyze the data. Financial records were used to confirm students’ admission. The results confirmed the effectiveness of social interactions, especially with fellow students, on student satisfaction and found that student satisfaction drives students’ prosocial behavior and brand preference. The latter constructs were found to be predictors of fee payment
The impact of cybersecurity disclosure on banks’ performance: the moderating role of corporate governance in the MENA region
(Springer open, 2024-11-14) Dalia Hussein Elsayed; Tariq H. Ismail; Eman Adel Ahmed
This study aims to: (1) examine the impact of cybersecurity disclosure on banks’ performance and (2) explore whether the existence of a chief risk ofcer (CRO), an information technology (IT) committee, and a board of directors (BOD)’ size moderates the association between cybersecurity disclosure and bank performance. The study used manual textual analysis to measure cybersecurity disclosure in a sample of listed banks in the MENA region countries based on data from 2019 to 2021. The data were collected from annual reports and fnancial statements of banks available at Orbis Bank Focus database. The study employed a random efect regression model to test the hypotheses and discuss the results. The fndings show that banks in the MENA region are increasingly interested in disclosing cybersecurity information, where cybersecurity disclosure over the sample years is increasing from 17% in 2019 to 19.6% in 2021. In addition, the results show that cybersecurity disclosure has a positive and signifcant infuence on bank performance. Furthermore, the fndings indicate that the presence of a CRO moderates the relationship between cybersecurity disclosure and bank performance. These fndings show that depending largely on a bank’s CRO to handle complex and dynamic risks can have serious consequences for decision making processes connected to managing cybersecurity risk and disclosure. This paper creates a new research paradigm by focusing on the disclosure of cybersecurity information in the MENA banking sector, where exploring the moderating role of the CRO, IT committee, and board size in enhancing the cybersecurity disclosure-bank performance relationship is lacking. The fndings provide practical implications for various stakeholders, where it reveals the current practices of cybersecurity disclosure of banks in the MENA region with the objective of minimizing information asymmetry, maintaining public trust, and identifying potential risks of fnancial distress. In addition, the results direct the attention of banks and regulators toward the role of CRO in risk governance, particularly in managing cyber risks within the banking industry.
Enhancing prosocial behaviour and donation intentions through neuroscientific techniques (EEG and eye tracker): Exploring the influence of charitable advertisement appeals
(Intellect Ltd, 2024-11-14) Abeer A. Mahrous; Yomna Mohsen
This study investigates the impact of charitable advertisement appeals on prosocial behaviour and intentions to donate, employing cutting-edge neuroscientific techniques such as electroencephalography (EEG) and eye tracker. It also seeks to analyse the moderating effect of altruism, social norms and moral intensity on the relationship between advertising appeal and prosocial behaviour and intention to donate. Findings indicate that negative appeal is more effective than positive appeal in influencing prosocial behaviour and intent to donate. Furthermore, using an eye tracker showed that individuals try to avoid painful scenes in charitable advertisements. This study provides valuable insights into the underlying mechanisms that drive prosocial behaviour and donation intentions by delving into the influence of various charitable advertisement appeals (both positive and negative) on individuals’ neural and ocular responses. We therefore, argue that findings from this research hold significant implications for marketers and advertisers seeking to create more effective and persuasive charitable advertisements, ultimately promoting greater engagement and support for philanthropic causes.
The impact of logo change on brand loyalty with the mediating role of brand attitude
(Emerald Publishing, 2024-10-06) Ahmed Moustafa Maree; Yasser Tawfik Halim; Hosny Ibrahim Hamdy
Purpose: This research examines the impact of logo changes within rebranding strategies, with a focus on the recent logo transformation of Burger King. Redesigns of logos often reflect shifts in brand strategies and consumer preferences. This study aims to evaluate the effects of logo changes on brand loyalty with the mediating role of brand attitude. Design/methodology/approach: This study investigates the influence of Burger King’s logo change on consumer behavior, specifically regarding brand loyalty. The research involves an analysis of the appropriateness and familiarity of the old and new Burger King logos, based on data collected from 468 Egyptian consumers. Statistical analysis is conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the impact of logo changes on consumer loyalty. Findings: The findings indicate that a change in logo can positively affect brand loyalty, particularly when the new logo is perceived as both appropriate and familiar to consumers. Additionally, the study highlights the mediating role of brand attitude, suggesting that favorable brand perceptions enhance the relationship between logo changes and consumer loyalty. Practical implications: The practical implications of this study highlight key strategies for brand managers involved in rebranding efforts and the associated risks of such processes. Ensuring logo appropriateness and maintaining elements of familiarity are crucial to fostering consumer acceptance and loyalty. Originality/value: This study highlights the important role of logo change “logo appropriateness and familiarity,” offering a new perspective on how aligning logos with brand identity and retaining familiar elements can enhance consumer acceptance and loyalty with the presence of brand attitude as a mediator in this relationship.
Evaluating Board Characteristics’ Influence on the Readability of Annual Reports: Insights from the Egyptian Banking Sector
(Multidisciplinary Digital Publishing Institute (MDPI), 2024-11-07) Abdelmoneim Bahyeldin Mohamed Metwally; Mohamed Samy El-Deeb; Eman Adel Ahmed
This study aims to examine the impact of board characteristics (BCs) on banks’ annual reports readability (BARR). Further, it examines whether bank size (BS) moderates the association between BC and BARR. The study employs a sample of 208 bank-year observations from both listed and non-listed banks in the Egyptian stock exchange (EGX), utilizing data spanning from 2016 to 2023. The study employs a random-effect regression model to test the hypotheses and discuss the results. The results suggest that BARR has a significant association with board meetings, gender and cultural diversity. Furthermore, BS played a moderating role in determining the association between BCs and BARR, supporting the second hypothesis. The findings show that the BCs and disclosure quality differ for banks of varying sizes. The findings have practical implications for the Egyptian banking sector, highlighting that board structure is critical to transparency and maintaining public trust. Additionally, the results focus policymakers’ attention on standardizing the contents and structure of banks’ annual reports, with the aim of reducing managers’ manipulation of disclosures and reducing the level of information asymmetry between stockholders, as suggested by the agency theory
Ownership structure and financial reporting integrity:
(Journal of Humanities and Applied Social Sciences : Emerald, 2024-07) Tariq H. Ismail; Mohamed Samy El-Deeb; Raghda H. Abd El–Hafiezz
Purpose – This study examines the correlation between ownership structure (OS) and financial reporting integrity (FRI), with emphasis on the impact of earnings quality (EQ) in the Egyptian context. Design/methodology/approach – The study uses data from 472 firm-year observations of Egyptian publicly listed companies between 2014 and 2021 and carried out descriptive statistics, correlation tests, multiple regression analysis and two-stage least squares (2SLS) to test the hypotheses. Findings –The results revealed that blockholders and institutional ownership significantly enhance reporting integrity through effective oversight and monitoring. The findings underscore the vital role of concentrated OS in overseeing reporting practices and mitigating managerial opportunism, thereby improving the transparency and reliability of financial disclosures in Egypt. Practical implications – The findings enrich the literature on corporate governance and financial reporting quality and have important implications for policymakers, regulators and corporate stakeholders. Originality/value – This work contributes valuable insights on how OS and EQ can bolster FRI, offering crucial information for combating financial crises and facilitating smooth business operations in Egypt.

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