Faculty of Management

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Emergency locations problem with stochastic parameters
(UNIV WEST BOHEMIA,CESKE BUDEJOVICE, 2010) Tharwat, Assem A.; El-Khodary, Ihab A. F.; Hassan, Emad El-Din H.
The problem of determining the optimum locations for the emergency facility services in the case in which three possible routes between every pair of customer and service center was discussed in Tharwat and Hassan (2007) and Tharwat, Alkhodary, and Hassan (to appear) assuming deterministic values for the parameters of the problem. In this paper we introduce a description and solution. algorithm for this problem focusing on the case in which the values of the spatial separations among the service centers and the customers are not deterministic but stochastic. The introduced solution is depending on hybridizing Monte-Carlo Simulation technique with Max-Separable optimization technique.
CONSUMER PERCEPTION OF SUSTAINABLE SHOPPING BAGS AND ITS EFFECT ON THEIR PURCHASE INTENTION:
(MSA-Management science journal, 2022) Halim, Hazem Tawfik; Halim, Yasser Tawfik; El Sheikh, Samia Adly
the paper aims to study the relationship between environmental concerns and subjective norms on consumers' perception towards green product and the factors that influences people's intention towards using them, especially sustainable shopping bag using survey data from 453 respondents. The study uses Chi-square test via Kruskal-Walis test to determine if the hypotheses were accepted or rejected. The existence of the relationship between variables was proven via the measuring of Spearman Correlation. The research indicated that there is a positive relationship between environmental concerns and consumers’ perception of green products. Finally, the results show there is a confident relationship between the consumer’s perception towards green products and purchase intention of green products. Based on the research findings, policy implications and suggestions to further promote shopping bags are discussed.
DRIVING MARKET FORCES FOR COVID-19 VACCINES INDUSTRY:
(MSA-Management science journal, 2022) Mohamed, Amr Mohamaden Abdelkader; Abdelaziz, Shaimaa N.
In order to identify the fundamental economic reasons for market behaviour, this study offers a market analysis that serves as a diagnostic process.Comirnaty, a COVID-19 vaccine developed by BioNTech and Pfizer, has been a significant player in the global fight against the coronavirus pandemic. We studied the Comirnaty vaccine’s demand, supply, demand and supply elasticity and the strategic analysis that consisted of SWOT analysis and PESTEL analysis. Several factors, including the global spread pattern of COVID-19, the vaccine’s effectiveness, and the availability of alternative vaccines, drive the demand for Comirnaty. The supply of Comirnaty is influenced by factors such as manufacturing capacity and the development of new vaccines. The elasticity of demand for Comirnaty is high, with a significant increase in demand at lower prices and a decrease in demand at higher prices. Overall, the market for Comirnaty is complex and dynamic, with demand and supply being influenced by various factors. We expect a dramatic change in the market forces after the announced commercialisation of Comirnaty directly to the end consumer in the USA.
WATER SCARCITY IN THE CONTEXT OF CHINA
(MSA-Management science journal, 2022) Gamil, Amal; Abdelrashied, Mahmoud
Irrigated agriculture is crucial to China's food production, but it is in danger due to the country's growing water shortage. As a result, the main objective of this research is to improve knowledge of the evolving patterns in the balance between water supply and demand, their effects on food output, and governmental policy reactions. The environmental change increased water shortage in various river basins in northern China, which led to a decrease in irrigated land. decreased food production and regions. The study shows that China's water shortage is a regional problem, particularly in the north. Here restricted and unequal access to water resources, a drop in surface water supplies, and depletion are all examples of this deterioration of water quality, depletion of groundwater supplies, and rising water consumption. As a result, the Chinese government has attempted to regulate overall water consumption. extraction, increase water use effectiveness and reduce pollutants in the water. Although these legislative measures are encouraging, their efficiency in addressing China's growing water shortage needs to be investigated.
EMERGENCY LOCATIONS PROBLEMS WITH STOCHASTIC PARAMETERS
(MSA-Management science journal, 2022) Tharwat, Assem A.; El-Khodary, Ihab A. F.; Hassan, Emad El-din H.
The problem of determining the optimum locations for the emergency facility services in the case in which three possible routes between every pair of customers and service center was discussed assuming deterministic values for the parameters of the problem. In this paper, we introduce a description and solution algorithm for this problem focusing on the case in which the values of the spatial separations among the service centres and the customers are not deterministic but stochastic. The introduced solution is depending on hybridizing the Monte-Carlo Simulation technique with the Max-Separable optimization technique
THE IMPACT OF ENTERPRISE RISK MANAGEMENT DISCLOSURE AND FIRM VALUE IN EGYPTIAN PUBLIC AND PRIVATE SECTORS:
(MSA-Management science journal, 2022) Abdel-Azim, Mohamed Hassan; Fekry, Mostafa Abdelrahman; Abdelmoneim, Zakia
The main objective of this research is to investigate the relationship between enterprise risk management (ERM), risk disclosure and firm value. The research aims to compare the public and private sectors in Egypt. The sample consists of 30 non-financial public companies and 30 non-financial private companies within the period 2011 to 2021. The results indicated an insignificant positive relationship between ERM and firm value for both the public and private sectors. The results found a significant positive relationship for the private sector and a significant positive relationship between ERM and risk disclosure for the public sector sample. The results show preferable values for private than public for the variables; ERM and risk disclosure score. That means that the private sector companies give more consideration to the ERM and risk disclosure than the public sector
MEASUREMENT OF EGYPTIAN PARENTS' PERCEPTION OF THE IMPROVEMENTS IN THE QUALITY OF THE GOVERNMENTAL ELEMENTARY & PRE-ELEMENTARY EDUCATIONAL SYSTEM
(MSA-Management science journal, 2022) Sukkar, Amr; Fekry, Alaa Osama
The aim of the paper is to investigate the parent’s perception of the improvements in the quality of the governmental educational system in line with Egyptian vision 2030, the analysis used is largely focused on the elementary and pre-elementary levels by conducting qualitative research in the exploratory research and quantitative research using self-administrated questionnaires. Based on survey data from 240 respondents, the results were analysed by the researchers via descriptive analysis. The existence of the relationship between variables was proven via the measuring of Spearman Correlation. The research indicated that there is a positive relationship between educational quality and parental perception of education. Also, there is a neutral perception of parents of the changes undertaken in governmental elementary and pre-elementary levels. Finally, the results indicated that curriculum doesn’t affect parents’ perception of educational quality more than any other changes, and the highest factor affecting the perception is the qualification of teachers. Based on the research findings, managerial implications and suggestions for further research are discussed.
ECONOMIC GROWTH, BILATERAL TRADE AND TRADE EMBODIED PM2.5 EMISSIONS IN INDIA AND BANGLADESH
(MSA-Management science journal, 2022) Khandelwal, Mansi; Das, Sukanya; Narayanan, Badri
Not all that is produced is consumed by the country a major part of produced goods and services account for exports. In today’s world of globalization volumes of export and import are increasing and so is the emission from production and consumption. So, with exports and imports of goods and services, indirect emissions are also traded by being embodied in the goods and services. Production-based and consumption-based accounting approaches are two different approaches to measuring emissions produced. Using PBA, developed countries can transfer the burden of emissions to developing nations, but CBA measures the emissions based on consumption. The study investigates the impact of the rise in investment in India (and Bangladesh) on PM2.5 emissions being produced in Bangladesh (and India) via international trade and quantifies it. Bangladesh is about to graduate from LDC status, which means that high tariffs are being imposed on Bangladeshi goods, an attempt is made to study the impact of the rise in tariffs on PM2.5 emissions produced and quantifies the change. The results indicate that with tariffs being imposed emissions fall in the case of the EU, Japan, and Oceania but not true with the US. Some policy implications are suggested on the same
LIQUIDITY, ASSET UTILIZATION, DEBT RATIO AND FIRM PERFORMANCE: EVIDENCE FROM EGYPT
(October university for modern sciences and Arts (MSA), 2022-12) Ismail, Tariq Hassanin; El-Deeb, Mohamed Samy; Rezk, Rana Ahmed; Hemat, Anas
How well firms handle liquidity and asset utilization determines their development, performance, and survival. Different liquidity and asset utilization methods impact firms' bottom lines. While most studies have studied the influence of liquidity and asset utilization on performance independently, this research tests both factors using debt ratio as a mediating variable. The investigation used secondary data from 50 Egyptian listed firms' annual reports from 2019-2021. Data were analyzed using descriptive statistics, correlation, and regression. The study indicated that using tangible assets and current assets (liquidity) affected corporate performance. The debt ratio does not affect asset utilization, liquidity, and company performance. This study may assist management and financial experts in examining the company's growth characteristics, liquidity and asset utilization, business risk, and financial performance to anticipate its future worth.
THE IMPACT OF OIL SPILLS ON THE ENVIRONMENT AND SURROUNDING COMMUNITIES: CASE OF SPAIN AND BRAZIL
(October university for modern sciences and Arts (MSA), 2022-12) Salem, Haykel Hadj; Tamer, Nour
Marine oil spills have been of tremendous concern due to their adverse impact on economic and ecological systems. Major oil spills triggered worldwide consciousness of marine spill response. In past decades, significant advances have been made in diverse aspects including prevention and preparedness, spill response and cleanup options, modelling of marine oil spills, and response decision support. Risk aversion was always a problem in the oil and gas business, but it has never been more serious. However, challenges remain particularly associated with cold and harsh environmental conditions. The research paper will explore how oil spills influence the environment and surrounding communities, as well as how this catastrophic issue causes the death of most marine species and threatens the sustainability of countries, with a focus on the Prestige and Northeast Brazil oil spills. The paper urges more organizations is needed to follow accessible standards to improve their operating performance and overcome technical uncertainty. Oil and gas companies collaborate with their peers to build transparent platforms that guarantee that automated production projects can be carried out at low cost and with relatively little interruption.
CAUSAL LINKS BETWEEN ICT, HDI, AND ECONOMIC GROWTH: EVIDENCE FROM MENA
(October university for modern sciences and Arts (MSA), 2022-12) Eldesouki, Ehab; Yasser, Mai
This paper examines the causal links between ICT, HDI, and economic growth in the MENA region's high-income, middle-income, and low-income countries from 2002 to 2019. These panel data will be studied by using several tests such as the unit root test, Pedroni cointegration test, Kao cointegration test, and ECM test. This link will put a great load on the governments to invest more in both human capital and ICT infrastructure. This policy should be applied in both the short and long run to enhance sustainable growth and development. Therefore 17 countries were chosen from MENA depending on six variables depending on the panel ECM test. This paper ends with the significance of ICT and economic growth in the MENA region in the both short run and long run. Also, this result applies to all countries in the region whether with high-income or middle-income, or low-income countries. Also, these results show some bidirectional or unidirectional between these variables that differ according to the income level of the country.
WATER, WHEAT, AND WAR NEXUS
(October university for modern sciences and Arts (MSA), 2022-12) Abdou, Doaa; EHAB, HEBA; AMER, SHERIF
The purpose of this study is to analyse the nexus between water, wheat and war in Egypt. Currently, the obstructed diffusion of the wheat market in Egypt prevents it from acquiring its fair share among other countries in terms of production versus its consumption. Water and Wheat self- sufficiency, on the other hand, looks to be a pipe dream that will take a long time to materialise. The study presents the market volume, share, and segments locally in the global market lighting. Then, outline the supply and demand factors while measuring the price elasticity of its supply and demand curve. To ensure a comprehensive contextual analysis, the paper will use the top-bottom analysis approach. This framework helps to discover the primary factors causing the problems faced by the research at hand. This resulted in detecting the regulations, tactics, moves, and facilities provided to the wheat sector by the Egyptian Government while taking into consideration the global impact of the Russian –Ukraine War.
THE IMPACT OF NETFLIX’S CONTROVERSIAL AND ILLICIT CONTENT ON CHANGING USERS ’ ATTITUDES IN EGYPT
(October university for modern sciences and Arts (MSA), 2022-12) Marzouk, Wafaa Galal; Halim, Yasser Tawfik; El Sheikh, Samia Adly
the paper aims to study the relationship between the impact of Netflix’s controversial and illicit content on changing users ’attitudes in Egypt. The researchers used the non-probability sampling technique. Based on survey data from 331 online respondents, the results were analyzed by the researchers via descriptive analysis. In addition, Chi-square test via Kruskal-Walis test was implemented to determine if the hypotheses were accepted or rejected. The existence of the relationship between variables was proven via the measuring of Spearman Correlation. Based on the research findings, policy implications and suggestions to further promote parental control are discussed.
THE IMPACT OF POLITICAL CORRECTNESS ON BRAND IMAGE AND PURCHASE INTENTIONS: AN EXPLORATORY CASE STUDY OF BIRELL, EGYPT
(October university for modern sciences and arts, 2023) Halim, Yasser Tawfik; Eldeeb, Mohamed Samy; Zaazu, Zeinab Abbas; Vlachos, Peter
This study investigates the correlation between viewer demographics and the perception of political correctness in advertising, and its impact on brand image and purchase intentions. Using a mixed methods case study research approach, we conducted brand manager interviews, 17 consumer interviews, and a survey with n = 296 participants, all of whom were familiar with the non-alcoholic beer brand Birell. Our analysis examined the relationship between demographic variables and the perceptions of political correctness. Our findings indicate a statistically significant correlation between perceived political correctness in advertising and brand image. Furthermore, we observed a negative correlation between political correctness and purchase intention. The results are significant given the variety of consumer social and moral values that exist in Egypt. The paper proposes marketing policy implications and recommendations for organizations, advising the use of tag lines more suitably and avoiding endorsing actions perceived as reinforcing gender roles when targeting specific gendered product consumers
THE IMPACT OF MONETIZATION ON THE TUNISIAN ECONOMY USING A SIMPLE DSGE MODEL
(MSA-Management science journal, 2023) Chaabane, Sarra Ben; Salem, Haykel Hadj
The presence of money in the economy is mostly considered obvious. This paper investigates the effect of monetization on the Tunisian economy with a Dynamic Stochastic General Equilibrium (DSGE) model. The article also intends to show the main driving forces behind Tunisian business cycle and to understand how the productivity and monetary shocks impact and transmit into the Tunisian economy. Two Small Open Economy Neo-Keynesian (NK) models with price stickiness without and with money are carried out in this study. The results show that the supply shock has a positive effect on the macroeconomic variables. Nevertheless, the monetary shock has negatively affected the variables, especially the output, the capital and wages
157 DETERMINANTS THAT IMPACT A DESTINATION IMAGE: APPLICATION ON EL GOUNA THE RECENTLY FOUNDED CONTEMPORARY RESORT CONURBATION IN EGYPT.
(MSA-Management science journal, 2023) El Sheikh, Samia Adly Hanna; Soliman, Diana a.; Amer, Mariam Ahmed
The purpose of this research paper is to investigate the factors influencing destination image as destination image is a major determinant that influences purchase decisions of going to a destination or not, either consciously or subconsciously. The authors investigate the factors impacting destination image application on El Gouna which is a recently founded touristic destination in Egypt well noted for its engaging events, stunning coral reefs, diverting beaches, lagoons, and a multitude of other alluring variables overlooking the Red Sea. The researchers proposed a conceptual model based on a thorough review of the literature. A non-probability convenience sampling technique was used to collect primary data. Data analysis was conducted using the Statistical Package for Social Sciences (SPSS) software. Implications to further improve the perceived destination image include campaigns conducted by El Gouna managers and the relevant ministries and a suggested change in market prices of hotel brands functioning in El Gouna. A suggestion for further research is to conduct a comparative cross-cultural study to investigate if the studied factors also impact foreigners visiting El Gouna.
The Impact of Dollarization on the Agricultural and Industrial Sectors in the Egyptian Economy Post the 2011 Revolution
(October university for modern sciences and Arts MSA, 2023-08) Azzam, Islam; Elghouty, Amal; El-Ahmar, Ahmed Adel; Yasser, Nouran; Nemr, Nadra
This paper will shed light on the fluctuations that happened to the exchange rate in Egypt and from 2011post the 25th of January revolution until 2022. The great dependency on the dollar led to high increase in prices and rise in the inflation rates. In addition, this paper will analyse the impact of dollarization on the various sectors in the Egyptian economy, namely the agricultural and industrial sectors and display the dependency of those sectors on the value of the Dollar. The findings showed that the restrictions on imports raised the prices of imported raw materials and soil fertilizers, which caused shortages and increased the prices of both agricultural and industrial products.
Examining Resilience in the Link between Self-Efficacy and Entrepreneurial Intentions among Business Administration Students
(MSA University, 2023-11) Abdel-Kader, Noha Fawzy; Abi El Hassan, Yomna Mohsen; Tawfik, Yasser Halim
The objective of this study is to explore the relationship among self-efficacy and entrepreneurial intention among students participating in Faculty of Business Administration. Additionally, it seeks to explore the mediating role of resilience in this relationship. The research adopts a quantitative research approach , using a survey questionnaire to gather data from a group of students studying Business Administration.. Validated scales are used to assess self-efficacy and entrepreneurial intentions. The primary results of the research indicate that students with elevated self-efficacy levels are more inclined to possess more robust entrepreneurial intentions.. However, this relationship is partially moderated by resilience. Students who demonstrate higher levels of resilience tend to translate their self-efficacy beliefs into more concrete entrepreneurial intentions. These findings suggest that both self-efficacy and resilience play crucial roles in influencing students' entrepreneurial mindset and readiness to engage in entrepreneurial activities. This study adds to the current knowledge by investigating how resilience mediates the link between self-efficacy and entrepreneurial intentions. The findings provide valuable insights for educational institutions and policymakers in designing effective entrepreneurship education programs to foster entrepreneurial mindsets among students, thus promoting economic progress and innovation. By understanding the factors that influence entrepreneurial intentions, stakeholders can implement targeted strategies to support aspiring entrepreneurs effectively.
UNPACKING THE ROLE OF REFERENCE GROUPS IN SHAPING CONSUMER PURCHASE INTENTIONS WITHIN THE AUTOMOTIVE SECTOR
(October university for modern sciences and Arts (MSA), 2024) Halim1, Yasser Tawfik; El-Deeb2, Mohamed S.
The purpose of this study is to investigate the influence of reference groups on the purchase intentions of Egyptian Automotive customers. The design and methodology of this research involve a survey questionnaire to collect data from a sample of Egyptian Automotive customers. The study examines the types of reference group influences, the roles within reference groups, and the impact of reference groups on buyer's purchase intentions. The findings indicate that reference groups have a significant effect on the purchase intentions of Egyptian Automotive customers. Moreover, normative influence is found to be the most influential type of reference group influence. The originality and value of this research lie in its contribution to the understanding of the Egyptian Automotive customer's purchase decision-making process and the influence of reference groups on this process. This study can benefit marketing practitioners in developing effective marketing strategies to target specific reference groups and increase their influence on the target market.
Balancing Technocentric and Ecocentric Approaches: Integrating Ethnocultural Perspectives in Environmental Policies of Finland and Bhutan
(October University Modern Sciences And Arts MSA, 2024) Abdo, Doaa Mohamed Salman; Halim, Yasser Tawfik
This study delves into the intricate relationship between technology, ecology, and culture and its significant implications for environmental policies and marketing strategies on a global scale. By focusing on Finland and Bhutan as comparative case studies, the research explores the dynamics of ecocentrism, technocentrism, and ethnocentrism and their influence on sustainable development efforts and business practices. Through a comprehensive analysis, the study integrates marketing concepts such as sustainable marketing, green marketing strategies, and corporate social responsibility to gain a deeper understanding of how environmental and cultural perspectives intersect with and impact business practices. It uncovers the complex dynamics of technological reliance, ecological conservation, and cultural biases, shedding light on the formulation of more inclusive and effective environmental policies and marketing strategies. The research highlights the need for a nuanced perspective that considers the interplay between environmental, technological, and socio-cultural factors. It emphasizes the importance of recognizing the interconnectedness of these factors in order to develop holistic solutions to pressing environmental concerns. By integrating cultural perspectives, the study aims to enhance business and marketing strategies and contribute to sustainable development practices.

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