THE IMPACT OF NETFLIX’S CONTROVERSIAL AND ILLICIT CONTENT ON CHANGING USERS ’ ATTITUDES IN EGYPT
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Date
2022-12
Journal Title
Journal ISSN
Volume Title
Type
Article
Publisher
October university for modern sciences and Arts (MSA)
Series Info
MSA-Management science journal;Volume: 1, Issue: 2, Year:2022, pp.52 -98
Doi
Scientific Journal Rankings
Abstract
the paper aims to study the relationship between the impact of
Netflix’s controversial and illicit content on changing users ’attitudes in
Egypt. The researchers used the non-probability sampling technique. Based
on survey data from 331 online respondents, the results were analyzed by the
researchers via descriptive analysis. In addition, Chi-square test via
Kruskal-Walis test was implemented to determine if the hypotheses were
accepted or rejected. The existence of the relationship between variables was
proven via the measuring of Spearman Correlation. Based on the research
findings, policy implications and suggestions to further promote parental
control are discussed.
Description
Keywords
Netflix, Culture, Perception, Illicit content, Attitude, Egypt