Faculty Of Mass Communication Graduation Project
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Item 1…2…3(October University of Modern Sciences and Arts, 2018) El Nakoury, NourAn experimental feature documentary depicting the mystery of obsessive compulsive disorder patient. The documentary focuses on the self-perspective angle, with an attempt to visualize what would be inside the patient's own mind how they see themselves, and everything else around them. Through a high order set of visuals, light and image control the director successfully sets the desired atmosphere capturing both the informative and emotional sides of the topicItem Item Item 90 days(October University of Modern Sciences and Arts, 2018) kamal El Shaer, AhmedA short documentary that tackles the much acclaimed "Tour n Cure" initiative. Through the documentary the student uses a simultaneous exposure approach counting on one of the cases that have received such a service and have made it to 188% cure rate, along with featuring informative narration that provides the history and data of such an initiative supported by interviews with specialists. The documentary capitalizes on the emotional humanitarian appeal to deliver the message and grad audience attention to such a model of successItem Advertising and Public Relations Graduation Part II Supporting Egyptians with Vitiligo MCOM 471 A(October university for modern sciences and arts, 2019) Ahmed, Farida; Mohamed, Malak; Mamdouh, Nourhan; Moushtaha, YasmineNowadays, people lack knowledge about several diseases in our society, one of the diseases is “Vitiligo”. Where the Egyptian people lack knowledge about the disease in terms of causes, consequences and treatments. Therefore, our campaign will aim to increase awareness about the disease in order to decrease the prejudice acts that Vitiligo patients witness in their life. Our primary research concluded that people in Egypt lack knowledge about Vitiligo; it is reflected in their attitude, where they are afraid to shake hands or to hold anything from their hands, as they think that the disease might be contagious. Our campaign clearly informed the target audience that Vitiligo is not contagious and they cause no harm to any, this is done through informative messages that had been delivered throughout our campaign’s executions. The informative messages helps in educating the target audience where accordingly, it would result in behavior change where this is our campaign’s goal. Moreover, we used various integrated marketing communication tools that effectively reaches the target audience, in where they are located, the objective is to increase awareness among 40% of the youth and young mothers about the causes, consequences and the misperceptions towards Vitiligo patients from 1st of June till 30th of September through IMC activities. Our campaign was entitled “Vitiligo”, as this is the disease’s name, as per our primary research, we concluded that people lack knowledge about the disease’s name, they know that the it is white patches that appears on the skin without knowing the name hence, the campaign was entitled by its name for further education. We hope to influence the youth and young mother in real life, through visualizing the journey of Vitiligo patients in real life which will be posted on social media and billboards. Where we aimed to change peoples’ perception towards Vitiligo and maintain an equal life for them.Item Al Amazigh(October University of Modern Sciences and Arts, 2018) Fatin, MariamaA documentary that features a trip into the Amazeghian culture and lifestyle. The documentary explores their traditions, and social life. Along with the history of the Siwa Amazigh and how it so became a developing society of its ownItem Al-Ghurya The district that race time(MSA University, 2020) Osama, Engy...الفيلم يلقى الضوء علي الغورية الحي الذي يسابق الزمنItem Antoniadis: Forsaken Treasures(October University for Modern Sciences and Arts (MSA ), 2019) Alaa, MohamedThe story of a palace that holds great history, yet is lost in the middle between all the entities responsible for it, leaving its beauty to survive the changes of time solely.Item Awareness Campaign to Minimize the Negative Effects of Overpopulation in Egypt targeting C class \\ GP \\ Dr. Lamees El-Baghdady(October university for modern sciences and arts, 2019) Assem, Nour Ehab; Khalil, Haya Medhat; Fouad, Shrouk Ashraf; Mahmoud, Mennatullah NabilOur campaign (Awareness campaign to minimize the negative effects of overpopulation in Egypt targeting C class) aims at changing the behavior rather than raising awareness of the C class category about the issue of overpopulation in Egypt in order to help in the development process. The campaign is mainly targeting Egyptian males and females of pre-marriage, marriage, and after marriage ages in order to ensure the attitude change from the three categories. The researchers have decided to target the C class after being done with the secondary and primary data as they made sure that it is the social class that is causing the problem and mainly needs to change their attitude in addition to the ability to reach them through a campaign unlike the D class which is hard to be reached.Item Awareness Campaign: Solar Energy as an Alternative Solution in Egypt’s Future MCOM471a حملة التوعية عن الطاقة الشمسية(October University for Modern Sciences and Arts, 2019) Emad, Karim; Hussein, Rawan; El-Sayed, Eslam; Badawy, RokayaThe concept of Solar Energy has been an existing phenomenon for centuries. It’s ability to absorb sunlight and transform it into renewable energy that constantly provides enough electricity for various purposes is perceived, by some, as beneficial when compared to other sources of energy like the nonrenewable ones which, as Chowdhurry, Uddin, and Saleh (2014) point out, is prone to endangerment due to its limited & scarce quantity, which is why the creation of an awareness campaign, stressing on Solar Energy’s importance, was of crucial necessity when it comes to conducting this research; which is as follows. For this project, the following campaign that’ll be created, in purpose of raising awareness towards the importance & advantages of Solar Energy conversion, will be titled as “Solarise” which mainly combines, creatively, “Solar” as in ‘Solar Energy; and “Rise” as in ‘Sunrise’ which basically implies that the renewable electricity discussed in the campaign is mainly generated by the power of sunlight. As for “Solarise” overall, this term was strategically manipulated as to imply the main initiative of the campaign, which is creating enough awareness & “solarizing” the entire Egyptian community whereas they all convert or switch to the usage of Solar Energy/Panels. For the campaign itself, it mainly revolves around tackling the importance regarding using Solar Energy as an attempt to convince prospect targets, being Egyptian Males & Females (aged 20+; with an income of 10k LE), towards how it could play a beneficial role in one’s life. To do this, it aims to firstly discuss several information regarding Solar Energy which’ll be tackled in points that summarizes the campaign as follows: 1. What It’s About: being a renewable source of energy that constantly provides an endless supply of electricity; in comparison to nonrenewable ones that are hazardous to the environment and at risk of running out. 2. Its Advantages: being easiness & convenience, avoiding or reducing payments for electricity bills, friendly source of energy that doesn’t harm the environment; unlike hazardous nonrenewable resources, etc. 3. Implementation: whereas Egypt possesses large and unoccupied land spaces like deserts alongside a suitable, sunny weather for maximum efficiency & operation of Solar Panels. 4. Where to Find It: since most Egyptians, as the primary research points out, are unaware of stores or locations in which they could find & purchase solar panels which is why it’s crucial that such details are provided within the campaign as to encourage those interested enough to take action. Whilst lastly; with such factors taken into consideration, it is evident that the main initiative for the campaign will mainly revolve around spreading awareness towards the existence of Solar Energy within the Egyptian society (since most of them lack awareness towards it being used in the country) via stressing the benefits like convincing them of its affordability & findability; which should hopefully encourage interest & purchase behaviors towards Solar. To do this, Egyptian audiences must be firstly convinced as to why relying on nonrenewable resources is ineffective in the long-run since, as Energypedia (2018) points out, energy sources like natural gas & oil, popularly used in Egypt, are endangered & at risk of running out; unlike renewable ones, which as mentioned before, provide an endless supply of electricity alongside saving money that could’ve been wasted on electricity bills. Therefore, by presenting Solar Energy as the solution that’ll combat and possibly eliminate various inconveniences in which Egyptians are constantly exposed to, which’ll be mentioned & elaborated on more thoroughly in this research, the likelihood of attracting attention, changing attitudes, & promoting enough awareness towards Solar as the alternative electricity option that could be relied on, permanently, is high in Egypt.Item Be Proud - أفتخر(MSA university Faculty Of Mass Communication, 2021) Tarek, Reem; Adel, John; Rashad, Hussien; Ahmed, MohamedItem Beautiful Lakes of Egypt(October University of Modern Sciences and Arts, 2018) El Guindi, AyaA documentary that tours around the numerous lakes of Egypt that face critical negligence and deterioration. The documentary features 5 of the most important lakes in Egypt in measures of size, importance, and level of harm. Through a multi aided visual film, the director uses narration, graphs along with a high order documentary material that depicts the problems each lake faces and where the officials stand on itItem BELIEVE-IN (Diversity)(MSA University, 2020) Atef, Ayaالفيلم يناقش الاختلاف بين البشر سواء في اللون أو الإختلافات الاخريItem Beyond the shore(Faculty Of Mass Communication Graduation Project 2020 - 2022, 2022) Ehab, Cameliaالفيلم يتعرض لسياحه الغوص بمدينه دهب المصريه وما يتعرض له الغواصون المبتدئين من مخاطر اثناء ممارسه سياحه الغوص مدينه المستقبلItem The Box(MSA University, 2021) Meselhy, Mernaالفيلم يناقش قضية تعاطي الأقراص مجهولة الهوية والتي تتسبب في كثير من الأحيان الي الإدمانItem CAIRO HACKERSPACE(MSA University, 2020) Salama, carolineالفيلم يعرض مكان تجمع للمهتمين بمجالات الكمبيوتر والتكنولوجيا يقدم الدعم والمساعدةItem A Campaign to Educate Egyptian Parents in Becoming Lifelong Mentors to Their Children to Avoid Parental Abuse(October University of Modern Sciences and Arts, 2019) Ihab, Narima; Sarhan, Amina; Baraka, YaraCurrently, Egypt is passing through several problems, such as economic, political, and health problems. It is not impossible to fix what has been damaged, but the longer this damage lasts the more time and effort it needs to be repaired. Therefore, it is always more easy and less time consuming to fix the problem than to wait until it enlarges. Two characteristics needs to be found in any person in order to improve the society, which are discipline and education. It is always easier to change the negative and undesired behaviors of young age groups than to change the older age groups’. Then again, discipline and education needs to start from the home in order to be applied anywhere else. If the kids were not raised up knowing that, they must appreciate their parents and treat them with respect, then, they will never be able to respect their teachers, bosses, neighbors, friends, or any other individual. Moreover, if the parents do not find solutions for how to educate their children on behaving in a disciplined manner, then the kids will never put in to consideration the necessity of following the rules. Therefore, the researchers chose to educate the parents on different solutions, to how they can mentor their kids, in order to prevent any forms of parental abuse. Thus, the researchers had to collect data from diverse sources, to gather as many information as possible in order to start creating the message of the campaign and select the target audience. To do that, the researcher had to form primary and secondary sources. They distributed an online survey for parents to solve, and 88 of the participants answered it. Along with interviewing an expert in the field of psychology. As for the secondary research, the researchers gathered different information from academic sources about the issue and the background of it, to create and form the literature review. As a result, to all the references gathered, the researchers decided on targeting parents and educating them on solutions because the majority were already aware of the issue. An objective has been set, to support and guide the work of the researchers on the campaign through a specific time bounded planItem Cancer protection campaign(October University for Modern Sciences and Arts, 2019) Nader, Asmahan; El-Amir, Amaal; Nasr, Bodour; Nagy, MahaThe following research will be tackling the topic of Cancer Protection awareness. In which it will put into focus an advertising strategy through implementing an awareness campaign that focuses on highlighting the importance of the Cancer prevention methods in the society and how it plays an influential role on the public health and health development. As we all know that knowledge is power, and we can consider Protection methods awareness as a type of knowledge that is vital in any fight against any diseases. As awareness campaigns on spotting the signs and symptoms of Cancer and how we can prevent it, play a key role to help cure it as well as the prevention of it. Cancer is one of the leading diseases worldwide that had become every nation’s nightmare Cancer treatments and prevention achievements breakthroughs have had significant media coverage for a several decades. Since there has been a shortage in the spread of Cancer protection methods awareness in Egypt. Forgetting that spreading cancer protection awareness plays an essential role in keeping the public health at a safe standard away from the virus. This campaign will be aiming to Empowering the community desire for a ‘prevention cancer methods. As media have been continually speaking of the numerous recent progress and discoveries in cancer treatment, regardless how you can protect yourself from it at an early stage. Analyzing the used advertising strategies and plans the campaign used to reach its audience. This was what concluded throughout grad 1 which was the primary research. In grad 2, there will be the practical part, that we will make the TV and radio ads. Besides making the TV and radio ads, there will be a PR campaign.Item The Catacombs(October University of Modern Sciences and Arts, 2018) Fahmy, LoayA documentary that depicts the recently discovered catacomb tombs in the city of Alexandria. The documentary features the history of the place, along with its various exquisite monuments that date back to 3 civilizations all combined in the same placeItem A Changing attitude campaign among C class in Egypt to help eliminate disrespectful behavior(October university for modern sciences and arts, 2019) Ahmed, Esraa Mohamed; Mohamed, Yasmine Hosam; Samir, YoustinaRespect means taking into consideration someone‟s needs, their feelings, thoughts, and preferences, (Spears, Ellemers, Doosje, & Branscombe, 2006). Long ago in an earlier era, respect existed and was deliberately there among people where young individuals and children used to show great respect to the elder person, (Brännmark, 2017). Looking back in time at the culture of Ancient Egypt, morals and ethics existed as standards of conduct or behavior which were faithfully and profoundly followed by ancient Egyptians, (Karenga, 2003). However, recently, Egypt has witnessed many manifestations of "moral immorality" where Egyptians never heard of a father killing his children, a son who ends his father's or mother's life with drugs, a brother who kills his brother and a wife kills her husband with the help of her lover with the increase of harassment and rape crimes, (Ghotbi, 2015). The society struggles with high rates of theft, murder, parents' disobedience, the decline of the language of speech, the profanity of obscene words, and other manifestations that have brought morality down into the whirlwind of creative chaos, (Kandil, 2018). The topic of “respect for persons or others” is tremendously significant because it is often appealed as a vital aspect of ethics and morals which are the basis and crown of all nations. The reason behind selecting this topic in particular is that the phenomenon of moral decay is considered a very serious phenomenon, especially in recent years, and it is dangerous in a way that it casts a shadow on all individuals, the society and the state. It has become a major problem increasing every day along with the increase of media usage in improper means. Therefore, the campaign will focus on highlighting an assistance strategy in attempt to eliminate disrespectful behavior.