Faculty Of Mass Communication Graduation Project 2018 - 2019

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Browsing Faculty Of Mass Communication Graduation Project 2018 - 2019 by Subject "Campaign"

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    A Campaign to Educate Egyptian Parents in Becoming Lifelong Mentors to Their Children to Avoid Parental Abuse
    (October University of Modern Sciences and Arts, 2019) Ihab, Narima; Sarhan, Amina; Baraka, Yara
    Currently, Egypt is passing through several problems, such as economic, political, and health problems. It is not impossible to fix what has been damaged, but the longer this damage lasts the more time and effort it needs to be repaired. Therefore, it is always more easy and less time consuming to fix the problem than to wait until it enlarges. Two characteristics needs to be found in any person in order to improve the society, which are discipline and education. It is always easier to change the negative and undesired behaviors of young age groups than to change the older age groups’. Then again, discipline and education needs to start from the home in order to be applied anywhere else. If the kids were not raised up knowing that, they must appreciate their parents and treat them with respect, then, they will never be able to respect their teachers, bosses, neighbors, friends, or any other individual. Moreover, if the parents do not find solutions for how to educate their children on behaving in a disciplined manner, then the kids will never put in to consideration the necessity of following the rules. Therefore, the researchers chose to educate the parents on different solutions, to how they can mentor their kids, in order to prevent any forms of parental abuse. Thus, the researchers had to collect data from diverse sources, to gather as many information as possible in order to start creating the message of the campaign and select the target audience. To do that, the researcher had to form primary and secondary sources. They distributed an online survey for parents to solve, and 88 of the participants answered it. Along with interviewing an expert in the field of psychology. As for the secondary research, the researchers gathered different information from academic sources about the issue and the background of it, to create and form the literature review. As a result, to all the references gathered, the researchers decided on targeting parents and educating them on solutions because the majority were already aware of the issue. An objective has been set, to support and guide the work of the researchers on the campaign through a specific time bounded plan