Browsing by Author "Adel, Heba Mohamed"

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Artificial intelligence strategy, creativity-oriented HRM and knowledge-sharing quality: Empirical analysis of individual and organisational performance of AI-powered businesses
(The British Academy of Management, 2020) Younis, Raghda Abulsaoud Ahmed; Adel, Heba Mohamed
Purpose – To investigate the relationship between artificial intelligence strategy (AIS), creativity-oriented HRM (CHRM), and knowledge-sharing quality (KSQ). At individual and organisational levels, this paper measures also the innovative work behaviour (IIWB) and effective performance (OEP) of international organisations conducting AI-powered business practices in Egypt. Design/methodology/approach – The authors presented a multilevel-model, after reviewing the relevant literature, and tested it through employing mixed-methods approach. Data were collected from 168 questionnaires answered by AI-experts at IT departments of 20 international AI-powered organisations in Egypt in addition to 25 depth interviews, AI-based focus group and international forum. Findings – Following PLS-SEM approach, results revealed that AIS affects positively and significantly KSQ and CHRM. CHRM affects positively and significantly KSQ and IIWB. KSQ affects positively and significantly OEP and IIWB. The significant positive direct AIS-OEP relationship was not supported yet the significant positive indirect relationship via KSQ was supported. Originality/value – Empirically, it is the first research that assessed AIS-CHRM-KSQ relationship and its effect on IIWB and OEP of AI-powered businesses from 7 sectors of an emerging economy. Conceptually, the authors adopted an interdisciplinary approach while reflecting on the literature that studied AIS implementation in different business functions (production, operations and supply-chain management, human resources management, strategic management and marketing). Practical implications – Strategic leaders and managers of different functional areas can benefit from the empirical findings of this study as well as from the examples of best AI-enhanced practices drawn from the literature.
Assessment Feedback closes the Constructive Alignment Loop
(University of Greenwich, 04/06/2017) Adel, Heba Mohamed; El-Sheikh, Samia; Zazzou, Zeinab
A common challenge in the teaching, learning and assessment process is to provide sufficient feedback to students, and create a positive constructive alignment with learning outcomes at the right point of assessment . For this reason, we take care to provide sufficient timely feedback to our students during and after each learning activity, and after each assessment task, to facilitate their understanding, show them respect enhance their engagement and motivate them to develop their potential. In doing these things we show how to meet the values of the UKPSF.
Critical reflection as a tool for change management: Professional and organisational development perspectives
(University of Greenwich, 01/06/2017) Adel, Heba Mohamed
Critical reflective practices in higher education can be used as a change-management tool for: (1) improving the teaching-learning process, (2) professionally developing teachers’ performance, (3) enhancing the quality of education in universities, and (4) adding value to the learning community as a whole. From a multidisciplinary perspective, integrating critical reflection models suggested in the educational research literature with other developed models in the change management field will create a comprehensive view of a well integrated educational value-chain in continuously improving educational institutions.
The direct and indirect effect of ICT on hybrid lean-agile supply-chain performance: An empirical study of automotive industry in an emerging market
(Universitat Autònoma de Barcelona, Barcelona, Spain, 2014-06) Adel, Heba Mohamed; Allam, Samir
Purpose – The purpose of this study was to investigate the direct and indirect effect of information and communication technology (ICT) on hybrid lean-agile supply-chain performance (HSCP) of the automotive companies. Design/methodology/approach –A conceptual framework developed based on the literature was proposed and tested using questionnaires, which were filled through face-to-face in-depth interviews. A mixed methods approach was used to obtain greater insights and better understanding of the research relationships. The focus of this research is the hybridized performance, in terms of leanness, agility and leagility of the automotive industry supply-chains in Egypt as an example of an emerging market. The target population was 101 organizations in the Egyptian automotive industry throughout its three main sub-sectors; namely manufacturers of auto-feeding and automotive industries and CBU distributors (i.e., multiple nodes), which were covered through census. Structural Equation Modeling was used to examine the proposed relationships. Findings – The results showed that ICT employment positively and significantly affects both supply-chain integration (SCI) and hybrid SCP, SCI positively and significantly affects supply-chain information sharing (SCIS), and SCIS positively and significantly affects HSCP in terms of mass-customization and postponement. The three sub-sectors are using a blended supply-chain strategy that hybridizes different attributes of each approach according to the position of the SC node. Originality/value – It conceptually adds to the active debate on the applicability of the blended lean-agile SC strategy by integrating two main streamlines of management research; namely the leagility approach and the hybridized lean-agile manufacturing system, into one new hybridized approach. To the best of our knowledge, this is the first research paper that empirically investigates the direct and indirect impact of ICT on hybrid lean-agile SCP of multiple nodes in an automotive market. It is the first study that maps the Egyptian automotive industry as an example of an attractive emerging market yet unexplored context of SCM research. It contributes to the contemporary management research literature that considers ICT and SCM as two interdependent fields. Practical implications – The results of this research give different automotive supply-chain members in Egypt greater insights on how they can effectively/efficiently compete and maintain sustainable development in a dynamic globalized environment. Furthermore, this study highlights the importance of investing in ICT, which facilitates end-to-end SCI and SCIS, in addition to, choosing the appropriate aspects of hybridized supply-chain strategy in terms of leanness, agility and leagility based on the organization's position across its SC.
Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in Egypt
(Emerald Group Publishing Ltd., 4/25/2020) Adel, Heba Mohamed; Mahrous, Abeer A.; Hammad, Rasha
Purpose – The purpose of this research paper is to study the relationship between entrepreneurial marketing strategy (EMS), institutional environment (IE) and business performance (BP). Further, it examines the role of gender and entrepreneurial experience (EE) as moderators of EMS-BP and IE-BP relationships. Design/methodology/approach – Based on the literature review, the authors proposed a conceptual model that was tested using a quantitative approach. Questionnaires were filled by 202 owners/entrepreneurs of small- and medium-sized enterprises (SMEs) in Egypt. Because of the absence of a formal population-frame for the Egyptian SMEs, non-probability quota sampling technique was used that considered differences in gender and EE. SmartPLS software was used for data analysis. Findings – The results indicated that EMS has significant positive effect on BP. IE has significant positive effect on EMS but insignificant effect on BP. Gender was found to be moderating significantly both the EMS-BP and IE-BP relationships. However, EE was found to be an insignificant moderator in the EMS-BP relationship. Practical implications – The findings communicate insights to the SMEs on the importance of undertaking proactive, risk-taking and innovative activities while creating and delivering value to their customers. Also, it encapsulates further implications for policymakers to promote a better IE for entrepreneurship in Egypt. Originality/value – This study contributes conceptually to the interdisciplinary research that investigated the integration between entrepreneurship and marketing as a successful functional strategy in SMEs and its effect on enhancing BP and market share. Empirically, it adds value to the available literature on contemporary strategic entrepreneurship by analysing these IE-EMS-EE-Gender-BP relationships in a promising, yet under-researched, transitional economy
From university social-responsibility to social-innovation strategy for quality accreditation and sustainable competitive advantage during COVID-19 pandemic
(Emerald, 2021-08) Adel, Heba Mohamed; Zeinhom, Ghada Aly; Younis, Raghda Abulsaoud Ahmed
Purpose – The purpose of this study is to investigate conceptually and empirically the direct and indirect relationships between university social responsibility (USR), university social innovation strategy (USIS) in terms of social awareness (SA), intention for social innovation (ISI), organisational structure for social innovation (SSI) and innovativeness in social value creation (ISVC) and gaining a sustainable competitive advantage (SCA) at quality-accredited faculties of an emerging market. Design/methodology/approach – A conceptual model was presented and a mixed-methods approach was exploited to fill a research gap detected in strategic corporate social innovation literature. The authors formed a data collection team that contacted all the quality-accredited public and private/international faculties, of which 109 faculties in 11 Egyptian governorates responded and their quality units filled questionnaires that were analysed by structural equation modelling. For comprehensive understanding, qualitative interviews were set to gather data from managers/leaders and teaching staff working at those faculties in quality management and community engagement practices as well as students. Findings – Results demonstrated that USR positively and significantly influenced SCA and USIS. Further, USIS (in terms of ISI, SSI and ISVC) positively and significantly influenced SCA. However, USIS (in terms of SA) had a positive yet insignificant influence on SCA. Indirectly, USIS was found to be partially mediating USR–SCA relationship. Practical implications – University leaders/staff can gain insights on how to adopt differentiation strategies, which enable their institutions to shift from being just socially responsible to becoming socially innovative by presenting solutions to social, economic, cultural, environmental and health-care problems/ challenges within their communities in general and during pandemics. This can be sustained through developing innovative quality-based processes/programmes/services related to education, research and community outreach that better serve social needs to be quality-accredited and unique over their rivals.
Higher education-Industry supply chain management: Using ICT and hybrid strategy to bridge the gap between HR supply and demand in an emerging market
(University of Northampton, United Kingdom, 2016-09) Adel, Heba Mohamed
Purpose – The focus of this paper is on higher education-industry supply chain management. The objective of this research was to study the effect of information and communication technology (ICT), directly and indirectly, on hybrid supply chain performance (HSCP) ‒in terms of leanness, agility and leagility‒ of the higher education institutions (HEIs) in an emerging market. Design/methodology/approach – A conceptual framework was proposed based on a conducted thematic literature review and then it was tested using questionnaires, which were filled via face-to-face in-depth interviews. A mixed methods triangulation approach was applied to obtain deeper understanding of the current research relationships. The researcher in this paper developed and used a multi-item measurement scale to measure, and suggest for improvement, the hybridized performance ‒in terms of leanness, agility and leagility– of the higher educational supply chains (HESC) in Egypt (as an example of emerging service sector). A total of 63 HEIs ‒universities and academies‒ were contacted, of which 41 accepted to participate (i.e., 65.08% response rate) via using probability random sampling technique. The research proposed relationships were examined by using Structural Equation Modeling (SEM). Different software packages (SmartPLS, LISREL, and SPSS software) were used in the research quantitative analysis. Besides the 41 questionnaires (quantitative approach), 71 direct interviews (qualitative approach) were conducted with subject-matter- experts (SMEs) working in 43 organizations from the higher education sector at different governorates in Egypt. Findings – Results revealed that information and communication technology (ICT) employment has a positive and significant effect on supply chain integration (SCI). In addition, SCI has a positive and significant effect on supply chain information sharing (SCIS). Further, ICT employment has a positive and significant effect on education hybrid supply chain performance (HSCP). Regarding the moderation effect of technology intelligence (TI) on the ICT-SCI relationship, after adding the university-industry partnership (UIP) dimension to SCI, results indicated that TI positively and significantly affects SCI. Moreover, the interaction between ICT and TI is also significant, suggesting that the effect of ICT on SCI depends on the level of TI. Originality/value – Despite the abundance of studies which have focused on applying SCM practices to different manufacturing industries, few researches were concerned about its application to the service sector; particularly the education market in spite of the fact that its SC affects many other different sectors. Furthermore, as far as the literature has been investigated, there is a lack of studies that empirically assessed the ICT/TI-SCM-HSCP relationship ‒in terms of leanness, agility and leagility‒ in the context of higher education; especially in Egypt. Thus, this paper conceptually and empirically adds to the few detected attempts in the contemporary management research, which considers education management (EMgt), supply chain management (SCM) and technology management (TM) as interdependent fields. Managerial implications – A new higher education-industry SCM model was suggested by the findings of this research, which have different implications for HEIs that help them in bridging the gap between HR/research supply and demand (academia-industry partnership in Egypt). Based on the quantitative and qualitative research data analysis, the researcher recommends applying the hybrid lean-agile SCM approach to the Egyptian higher education sector (concept/philosophy of educational hybrid supply chain) for improving the performance of HEIs integrated with other industries. Also, this paper pinpoints the importance of investing in ICT that improves educational inter-/intra-SCIS between different stakeholders; thus, bridging the education-labor markets gap. In this way, it gives the higher- educational strategic managers and policy makers better insights on how to create and manage a positive change via interdisciplinary SCM perspective.
ICT, information sharing and a new hybrid lean-agile performance: Empirical evidence from automotive hierarchical supply chains
(Intellect Ltd, 06/01/2020) Adel, Heba Mohamed
The purpose of this study was to investigate the direct and indirect effects of information and communication technology (ICT) on a hybrid lean-agile supply chain performance (HSCP) in terms of leanness, agility and leagility of automotive supply chains (SCs) in Egypt. A conceptual framework was proposed and tested using questionnaires, which were filled through face-to-face interviews. A mixed-methods approach was used to achieve a comprehensive understanding of research relationships. The population was 101 international organizations in Egyptian automotive industry within its three sub-sectors (manufacturers of auto-feeding and automotive industries and distributors). Structural equation modelling was used to examine the proposed relationships. Results indicated that ICT positively/significantly affects both SC integration (SCI) and HSCP. SCI positively/significantly affects SC information sharing (SCIS). SCIS affects HSCP in terms of mass customization and postponement positively/significantly. The three sub-sectors are using a new blended SC strategy that hybridizes attributes of each approach according to the SC node’s position. This article adds value to the current debate on the applicability of implementing a blended lean-agile SC strategy by integrating two main lines of management research (leagility approach and hybridized lean-agile manufacturing systems) into one new hybrid approach. It is the first study that investigated empirically the direct/indirect ICT‐HSCP relationships of multiple nodes in a heterogeneous market. It maps the hierarchical auto SCs of an emerging market. It provides automotive SC players with practical insights on using ICT for better SCI and SCIS and choosing the appropriate aspects of leanness, agility and leagility based on the organization’s position across its SC.
The Impact of Information and Communications Technology (ICT) and Technology Intelligence (TI) on the Performance of the Lean, Agile and Leagile Supply Chains: A Comparative Study
(Cairo university, 2015-01) Adel, Heba Mohamed
The focus of this thesis is on higher education-industry supply chain management in Egypt. The purpose of this study was to investigate the direct and indirect effect of information and communication technology (ICT) on hybrid supply chain performance (HSCP) in terms of leanness, agility and leagility of the higher education institutions (HEIs) and automotive companies (ACs) in Egypt. A conceptual framework developed based on the literature was proposed and tested using questionnaires, which were filled through face-to-face in-depth interviews. A mixed methods approach (triangulation) was used to obtain greater insights and better understanding of the research relationships. The researcher in this thesis developed and used a multi-item measurement scale to assess, and then suggest for improvement, the hybridized performance ‒in terms of leanness, agility and leagility– of the automotive and higher education supply chains (HESC) in Egypt as two examples of manufacturing and service industries. The target population of the automotive sector was 101 organizations in the Egyptian automotive industry throughout its three main sub-sectors (multiple nodes); namely manufacturers of auto-feeding and automotive industries and CBU distributors. A sample of 84 was obtained using probability random sampling technique (i.e., 83.16% response rate). Regarding the higher education sector, a total of 63 HEIs (universities and academies) were contacted, of which 41 accepted to participate (i.e., 65.08% response rate) also through using probability random sampling technique. Structural Equation Modeling was used to examine the proposed relationships. Different software packages (AMOS, SmartPLS, LISREL, and SPSS software) were used in conducting the research quantitative analysis. In addition to the 125 questionnaires (quantitative), 160 direct depth interviews (qualitative) were conducted with subject-matter-experts (SMEs) working in 129 organizations (86 (84 ACs + 2 stakeholders) + 43 (41 HEIs + 2 stakeholders)) from both sectors at 15 different governorates in Egypt. In regard to the automotive industry, results showed that ICT employment positively and significantly affects both supply chain integration (SCI) and hybrid SCP, SCI positively and significantly affects supply chain information sharing (SCIS), and SCIS positively and significantly affects HSCP in terms of mass-customization and postponement. The three automotive sub-sectors are using a blended supply- chain strategy that hybridizes different attributes of each approach according to the position of the SC node. For the higher education sector, results indicated that ICT employment has a positive and significant effect on SCI, SCI has a positive and significant effect on SCIS, and ICT employment has a positive and significant effect on education HSCP. Regarding the moderation effect of technology intelligence (TI) on the ICT-SCI relationship, after adding the university-industry partnership (UIP) dimension to SCI, results revealed that TI positively and significantly affects SCI. Furthermore, the - interaction between ICT and TI is also significant, suggesting that the effect of ICT on SCI depends on the level of TI. Compared to automotive supply chain (ASC) results, conversely, there is a positive and significant effect of SCIS on HSCP. However, regarding the other aforementioned research relationships, there are insignificant differences among their coefficients between the two sectors. Therefore, it can be concluded that the empirical investigation of the research model relationships in the two sectors (serving as two examples of manufacturing and service industries in Egypt) yield very close measurement results. Thus, it can be further concluded that these results support the new hybridized strategy of SCP (leanness, agility and leagility) in both sectors as two examples of MFG/service industries in Egypt. This thesis conceptually and empirically contributes to the literature of contemporary supply chain management (SCM) in many interdependent ways. First, it conceptually adds to the active debate on the applicability of the blended lean-agile SC strategy by integrating two main streamlines of prior MGT research; namely the leagility approach and the hybridized lean-agile MFG system, into one new hybridized SCM approach (leanness, agility and leagility). Second, to the best of the researcher’s knowledge, this is the first research that empirically investigates the direct and indirect (via SCM and TI) impact of ICT on hybrid lean-agile SCP of multiple nodes in the automotive and higher education markets. Third, it is the first study that maps the Egyptian higher education SC integrated with the automotive industry SC as example of attractive yet unexplored contexts of SCM research. Fourth, it adds to the few detected attempts in the contemporary SCM research literature, which considers education management (EMgt) and SCM as interdependent fields. Furthermore, it is the first study in Egypt that developed a new higher education-industry SCM model suggested by the findings of this research to bridge the detected gap between HR/research supply and demand (academia-industry partnership). Fifth, it contributes to the contemporary management research literature that considers ICT and SCM as interdependent fields. The results of this research give different ASC and HESC members in Egypt greater insights on how they can effectively/efficiently compete and maintain sustainable development in a dynamic globalized environment. Furthermore, this thesis highlights the importance of investing in ICT, which facilitates end- to-end SCI and SCIS, in addition to choosing the appropriate aspects of hybridized SC strategy (leanness, agility and leagility) based on the organization's position across its SC. Moreover, its findings have different implications for HEIs that help them in bridging the gap between HR/research supply and demand (Higher education-industry supply chain management in Egypt). Based on the research qualitative and quantitative data analysis, the researcher recommends applying the hybrid SCM approach (concept/philosophy of education supply chain) to the Egyptian higher education sector for improving the SCP of HEIs integrated with other industries in Egypt.
Interplay among blockchain technology adoption strategy, e-supply chain management diffusion, entrepreneurial orientation and human resources information system in banking
(Emerald, 11/11/2021) Adel, Heba Mohamed; Younis, Raghda Abulsaoud Ahmed
Purpose – To empirically study the direct and mediating relationships between blockchain technology adoption strategy (BCTAS), electronic supply chain management diffusion (eSCMD), entrepreneurial orientation (EO) and human resources information system (HRIS) in Egyptian banks. This paper aims to connect the dots and show the relationships linking these related constructs after the emergence of this breakthrough blockchain technology. Design/methodology/approach – The authors have undertaken a thematic review of relevant multidisciplinary business management literature and then developed a conceptual model. This model was examined through adopting a mixed-methods approach, through which 300 quantitative questionnaires were filled by information technology (IT) staff at 12 banks in Egypt utilising a snowball sample. Besides, 20 qualitative interviews were carried out with international and Egyptian blockchain experts for exploratory and explanatory purposes. The suggested hypotheses were tested using structural equation modelling. Findings – The results revealed that EO affects positively and significantly BCTAS and HRIS. BCTAS affects positively and significantly both HRIS and eSCMD. Concerning the linkage between external/supply chain and internal/organisational information diffusion, HRIS has a positive and significant effect on eSCMD. The direct EO–eSCMD relationship is not supported. Yet, indirectly, BCTAS mediates significantly EO–eSCMD and EO– HRIS relationships. Further, HRIS mediates significantly the indirect BCTAS–eSCMD relationship. Practical implications – The findings of this research shed light on the benefits and challenges of adopting BCTAS within emerging markets in general and Egyptian banking in specific, which can support an effective and efficient decision-making process undertaken by strategic and functional banking managers with EO in similar emerging economies. Originality/value – Conceptually and empirically, it is the first article that investigated direct and mediating EO–BCTAS–HRIS–eSCMD relationships in a promising banking industry of an emerging market. It solved an interdisciplinary research puzzle by piecing together the relevant contemporary literature on production, operations and SC management, entrepreneurship, HR management and strategic technology adoption.
Mapping and Assessing Green Entrepreneurial Performance: Evidence from a Vertically Integrated Organic Beverages Supply Chain
(SAGE, 2021-01) Adel, Heba Mohamed
The purpose of this article is to use strategy mapping (SM) and balanced scorecard (BSC) in portraying and assessing green entrepreneurial supply chain management (GESCM) performance of a vertically integrated entrepreneurial supply chain in an Egyptian emerging market of organic beverages industry. Based on thematic literature review and qualitative research (in-depth interviews with experts, focus groups, observations, and reports’ analysis), multi-item measurement quantitative BSC scale and strategy map were proposed to measure and communicate the GESCM performance of a hierarchical chain with multiple nodes and cross-functional green practices. This article conceptually contributes to the active debate on contemporary GESCM performance measurement. It integrates the literature of green production and operations management, strategic management and entrepreneurial supply chain management (ESCM) to investigate the unexplored context of GESCM research. It empirically assesses GESCM performance of an attractive network using BSC and maps its strategy with its multidisciplinary environment-friendly practices. The GESCM performance was measured in terms of four integrated perspectives (innovative and proactive processes, learning and growth, financial gains and supply chain stakeholders’ delight). Results showed that BSC and SM are effective and efficient tools in managing the performance of a successful GESC in an emerging market. Royal Herbs’ BSC key performance indicators (KPIs), which were used in assessing a GESCM strategy, indicate improvements along the BSC’s four perspectives. Results give green entrepreneurs/manufacturers in an emerging market as Egypt a comprehensive view on how they can effectively assess/improve their GESCM performance. It draws attention to the importance of investing in GESCM practices for maintaining sustainable development in a clean business environment. It helps practitioners, academics and policymakers in Egypt to bridge the gap between theory and practice regarding GESCM performance. From an interdisciplinary perspective, it provides insights on improving the ESCM performance of the industry without harming its natural environment.
Nexus among Artificial Intelligence Implementation, Healthcare Social Innovation, and Green Image of Hospitals’ Operations Management in Egypt
(Elsevier Ltd, 2024-05) Adel, Heba Mohamed; Khaled, Mennatallah; Yehya, Mohamed Ahmed; Elsayed, Rahma; Ali, Rawan Sameh; Ahmed, Farah Emam
The aim of this paper is to decipher and investigate the relationship between artificial intelligence implementation (AII), healthcare social innovation (HSI) and hospitals’ green image (HGI) in an Egyptian emerging market. An interdisciplinary research with a mixed-methods approach was conducted to add bricks, conceptually and empirically, that fill a literature gap between using this evolving AI-technology and sustaining socially-innovative medical operations and supply-chain management (OSCM) practices in a dynamic green healthcare industry. After scanning the relevant transdisciplinary literature, the authors developed and tested a conceptual model through analysing data collected from 116 quantitative questionnaires answered by healthcare managers/leaders in 46 Egyptian hospitals. After applying structural equation modeling using SmartPLS-v4, the results illustrated that AII has a positive significant impact on HSI, which has a positive significant influence on HGI. Furthermore, AII-HGI relationship can be fully-mediated significantly by HSI, which confirms the significant role of AI-powered technology in reinforcing socially-innovative medical OSCM processes to sustain an environmental-friendly image of Egyptian hospitals. Based on these quantitative findings and qualitative fruitful interviews with healthcare leaders and technology experts, this article used a comprehensive approach to contribute to AI-enhanced healthcare OSCM literature in interdependent ways. It encapsulated the benefits and obstacles of using AI-driven socially-innovative green medical OSCM practices in emerging healthcare markets similar to Egypt. Moreover, it proposed a balanced scorecard map for communicating and evaluating socially-responsible ecofriendly OSCM strategy of AI-powered hospitals. As for the practical implications, the medical operations and supply-chain managers of similar emerging healthcare markets can benefit from the exemplars highlighted throughout this paper on how their hospitals can invest in AI-based healthcare processes/services, which can provide creative and scientific solutions for social, educational, environmental and economic problems within their countries. Thus, reflecting on the social implications, these digitally-transformed hospitals can contribute innovatively to the social wellbeing of their communities and promote their green image among their supply-chain stakeholders.
The relationship between strategy mapping and the strategy formulation, communication and implementation
(Cairo University, 2010-07) Adel, Heba Mohamed
Business strategies are difficult to be described, clearly understood, easily communicated, efficiently implemented and effectively evaluated in order to be improved. Thus, accelerating the need for a common visual language used by everyone inside and outside the organization,for an effective and efficient strategy communication, implementation and improvement. However, strategy can’t be efficiently implemented if it can’t be clearly understood, and it can’t be clearly understood if it can’t be well described. Accordingly, you must first describe your chosen strategy to have a unified clear interpretation of that strategy, then measure the strategy for what needs to be implemented and finally you can improve that strategy by your own measurements. So we should have a systematic continuous cycle ofopposite directions for the purpose of better strategy communication and improvement. This research can be characterized as qualitative and quantitative research.The empirical part of this research consists of one case applied to an Egyptian private educational institution as a suggested framework for a Continuous Strategy Communication and Improvement Model, after reviewing many strategy maps designed by different educational institutions in many developed countries such as European, American and Asian countries. Research results revealed that the more the understanding of strategy formulation elements, the better the strategy can be described through strategy mapping as a set of logical cause and effect relationships between different strategy activities (a set of drivers for desired outcomes). Additionally, the better the strategy can be described as a set of logical cause and effect relationships between different strategy activities, the more unified understanding and clear interpretation of that strategy among all levels. Moreover, the less the differences in individuals' interpretation of an organization’s strategy, the easier and more effective strategy implementation will be. Further, the better the financial and non-financial performance indicators can be linked into a measurable cause and effect framework through strategy mapping, the easier the strategy can be evaluated. Finally, the easier the strategy can be evaluated from different perspectives, the more the chosen strategy can be improved.
Shifting from social responsibility to innovation: A crucial dimension for quality management
(University of Northampton UK, and Luleå University of Technology Sweden, Northamptonshire, United Kingdom, 2018-09) Adel, Heba Mohamed; Zeinhom, Ghada Aly
Purpose-The purpose of the current paper is to investigate the university social responsibility and innovation practices within four different public, private, national and international universities in Egypt. Also, it discusses and reflects on how shifting from university social-responsibility (USR) to social-innovation (USI) activities acts as a crucial dimension towards satisfying its quality management and accreditation requirements. Methodology-The researchers used a qualitative research approach while investigating the university social innovation initiatives carried out at four higher educational institutions as examples of public, private, national e-learning, and international universities in Egypt. Data were collected through depth interviews and focus groups with subject matter experts representing different stakeholders engaged in the social work in addition to quality management and accreditation processes at these institutions. Based on the current researchers' judgment, these four universities were able to manage their social responsibility practices in an innovative manner throughout different perspectives. Findings and practical/social implications-The findings of this research paper presents a framework for university leaders and managers about the successful practices that can be undertaken at their institutions in order to find innovative solutions to the social problems in their communities. Furthermore, it suggests embedding these university social innovation practices into their managerial operations; teaching, learning and research processes; and community outreach activities for the purpose of satisfying the national and international requirements for effective quality management and accreditation. Originality/value-Great attention has been directed by many studies towards the importance of corporate social responsibility in many manufacturing and service industries, yet little consideration has been given towards studying it in the context of higher education. Moreover, according to the authors' knowledge, there is a research gap that addresses the investigation of how university social innovation acts as a crucial dimension for satisfying its national and international quality management processes and accreditation requirements.
Sustainability communication and evaluation: A practice-based case study on British-Egyptian universities value-chain
(British Academy of Management, 2018) Adel, Heba Mohamed; Mahrous, Abeer
Purpose – The purpose of this paper is to explore and analyse sustainability management practices carried out in a British university then develop ‒for its Egyptian university partner‒ adapted strategy map and balanced scorecard to communicate and evaluate its sustainability performance. Methodology – This study used a strategic management approach in communicating and evaluating sustainability in higher-education. After reviewing the relevant interdisciplinary literature, the authors used a qualitative case-study approach (depth face-to-face interviews and focus group with subject-matter-experts in this higher-educational value-chain) to develop quantitative assessment tool. Findings and practical/social implications – The current findings provide university leaders/academics with fruitful insights about effective sustainability management; thus, satisfying their stakeholders’ needs in terms of social, environmental and economic gains. Originality/value – From an interdisciplinary perspective, it conceptually integrates the literature of sustainability management, higher-education for sustainable development, and strategic education management while developing a practical assessment tool for an emerging market.
Using co-creating mass-customisation and innovation climate for enhanced value: Empirical investigation in international modular jewellery market
(.emerald insight, 06/11/2019) Adel, Heba Mohamed; Abulsaoud Ahmed Younis, Raghda
Purpose – This paper aims to study the impact of innovation climate (IC) on co-creating modular mass- customisation (CMMC) in terms of cost effectiveness, volume effectiveness, responsiveness, product modularity and collaborative assembly. Additionally, this research paper investigates the effect of IC and CMMC on the value to customer (VC) in a modular jewellery emerging market that includes international companies. Design/methodology/approach – After conducting a comprehensive literature review, the authors suggested a conceptual framework and examined it using mixed methods approach. In addition to qualitative focus groups, questionnaires were filled – across five-point Likert scale format – through 63 depth interviews carried out with subject-matter-experts working at 14 international organisations in the Egyptian modular jewellery market. SmartPLS software was used for structural equation modelling analysis. Findings – Results showed that CMMC positively and significantly affects VC. Furthermore, IC positively and significantly affects both CMMC and VC. Practical implications – Recent industrial developments that can be observed in such international modular jewellery sector can be enhanced by the empirical evidence of this research regarding the importance of developing IC for more creative manufacturing approach of modular mass-customisation and better VC. Originality/value – To the best of our knowledge, it is the first empirical study that investigates the relationship between CMMC, IC and VC in a unique jewellery market, which recently generated high customer involvement in the assembly/reassembly processes. Conceptually and empirically, it consolidates and adds to the literature of production and operations management (mass-customisation), organisational studies and innovation science (organisational climate for innovation) and applied social sciences.