Sustainability communication and evaluation: A practice-based case study on British-Egyptian universities value-chain

Abstract

Purpose – The purpose of this paper is to explore and analyse sustainability management practices carried out in a British university then develop ‒for its Egyptian university partner‒ adapted strategy map and balanced scorecard to communicate and evaluate its sustainability performance.

Methodology – This study used a strategic management approach in communicating and evaluating sustainability in higher-education. After reviewing the relevant interdisciplinary literature, the authors used a qualitative case-study approach (depth face-to-face interviews and focus group with subject-matter-experts in this higher-educational value-chain) to develop quantitative assessment tool.

Findings and practical/social implications – The current findings provide university leaders/academics with fruitful insights about effective sustainability management; thus, satisfying their stakeholders’ needs in terms of social, environmental and economic gains.

Originality/value – From an interdisciplinary perspective, it conceptually integrates the literature of sustainability management, higher-education for sustainable development, and strategic education management while developing a practical assessment tool for an emerging market.