The impact of changing learning environment on students’ learning in marketing education: A case-study applied in higher education in Egypt
Date
2018
Journal Title
Journal ISSN
Volume Title
Type
Article
Publisher
Compass
Series Info
Journal of Learning and Teaching;Vol 11, No 2, 2018
Doi
Scientific Journal Rankings
Abstract
As per Hall et al., (2002), well-planned sessions, interactive teaching methods and appropriate
assessment could encourage a deep approach to learning. Moreover, problem-based learning
in the form of real-life case study exercises also promotes deep learning.
The purpose of this study is to change the learning environment in an introductory course of
Principles of Marketing (MKT 201), so as to foster a deep and productive approach to learning
rather than mere surface learning. This change in environment is achieved through presenting
two teaching/learning strategies:
1. Pointing out learning outcomes (LOs) of each session to the students at the
beginning of each lecture while making sure they understand them;
2. Consistent use of in-class real-life exercises in the form of case studies to check that
students have digested the main concepts and are able to apply them.
This study measures the impact of this change in learning environment on students’ overall
achievement (results). This study was conducted on a cohort of students in semester fall 2016
and the grades (results) of the students of this cohort are compared against the grades (results)
of two previous cohorts in the same course (Principles of Marketing) at October University for
Modern Sciences and Arts (MSA) Egypt.
Description
Keywords
University for October University for learning environment, - deep approach to learning versus surface approach to learning, - outcome-based approach in teaching, learning and assessment, - problem-based learning (PBL), - experiential learning (EL), - least significant differences (LSD)/multiple comparisons
Citation
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