A Revolution Scheduled on a Facebook Page
Date
2015
Authors
Journal Title
Journal ISSN
Volume Title
Type
Article
Publisher
International Journal of Social Science Studies
Series Info
International Journal of Social Science Studies;Vol. 3, No. 4; July 2015
Doi
Scientific Journal Rankings
Abstract
January 25th, 2011 marks a momentous day for Egypt, and perhaps for the world. The revolution was the largest in the
history of the country. What makes it unique is the integral role that social media played in mobilizing the masses. In
particular, the "We are all Khalid Said" Facebook page served as the national communication corridor which prompted
action. This manuscript examines the specific role of the Facebook page in mobilizing a critical mass. Through a
detailed quantitative content analysis of the page's activity, the manuscript captures the granular online communications
that lead up to the Egyptian revolution. Social mobilization theory is utilized to illustrate how the page was able to
incite such mobilization. Results show that the administrators of the ―We are all Khalid Said‖ Facebook page
implemented a process with five key missions: 1) Creating an injustice frame, 2) Broadcasting activities of defiance, 3)
Emotionally inflaming and inspiring people, 4) Engaging participants, and 5) Organizing a concerted action plan.
Description
MSA Google Scholar
Keywords
Mobilization, Content Analysis, Social Media, Cyberactivism
Citation
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