Faculty Of Mass Communication Research Paper

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Cinema in the Levant
(Taylor and Francis, 2024-06) Salah El Din, Reham
The Levant region, which includes Jordan, Lebanon, Syria, and Palestine, has a diverse history with various linguistic, religious, and ethnic communities. Filmmakers in these countries share common themes that highlight the unique features of film production in the Levant region, and Levant cinema is generally united by its focus on war and political turmoil. Despite not being as prolific as Egyptian cinema, Levant cinema has won numerous international film festival awards and showcases the region's diverse cultures. Overall, it is a rich and complex tapestry reflecting the realities of life in a war-torn region.
Development of the cinema industry in Egypt
(Taylor and Francis, 2024-06) El Zahed, Hala
This chapter provides an overview of the major milestones in the history of Egyptian cinema. It also sheds light on the recent obstacles halting the development of the film sector in Egypt. These include the high cost of film production due to the reliance on imported equipment, thereby increasing rental costs and filming expenses. Also, a handful of production companies have monopolized film production, while the rise of online streaming services and piracy remain challenging for the industry. The inability of production companies to secure financial liquidity prevents them from producing high-budget films. To bounce back, the Egyptian cinema sector must address the high cost, the dominance of certain celebrities, and other challenges.
News Presenter skills evaluation using multi-modality and machine learning
(IEEE, 2023-07) Emam, Ahmed Mohamed; Elgarh, Mohamed AbdelAzim; Fahmy, Amany; Abdel Moniem, Amira; Atia, Ayman
Assessing television presenters is a challenging yet essential task, as it requires considering numerous characteristics for their evaluation. A multi-modal approach is employed, utilizing various data sources such as eye gaze, gestures, and facial expressions. Automation of this process is crucial due to the exhaustive nature of presenter evaluation, where assessors need to evaluate the presenter based on all the aforementioned features. This paper proposes a system that assesses the presenter based on four key features, namely posture, eye contact, facial expression, and voice. Each feature is assigned a weight, and the presenter receives a grade based on their performance on each feature. The present study focused on facial emotion, eye tracking, and physical posture. The presenter's elbow, shoulder, and nose joints were extracted, and they served as inputs for classifiers that were divided into three categories: machine learning algorithms, template-based algorithms, and deep learning algorithms to classify the presenter's posture. For the eye gaze distance algorithms such as Euclidean distance and Manhattan distance were employed to analyze eye gaze, while facial expression analysis was conducted using the DeepFace library. The system proposed in this research paper achieved an accuracy of 92% utilizing SVM in the machine learning algorithms, 75% using dollarpy in the distance algorithm, besides 79% utilizing BiLSTM for the deep learning model. The data set used in this study was collected from faculty of Mass communication, MSA University.
Social Capital and Water Conservation Behavior among University Students in Egypt
(Cairo University, 2020-12) El Zahed, Hala; Habib, Mary
Water represents national security issue in Egypt due to population rising, agricultural expansion, industrial development and recently the construction of the Ethiopian Great Dam. Facing such communal issues is affected by the levels of social capital. The Egyptian government guaranteed water conservation by issuing laws to be officially implemented. This paper examines water conservation strategies as environmentally sustainable commitment of embracing new activities, gaining behavioral norms, and getting used to saving water as unrenewable resource for life. Social capital is the relationship in which individuals can obtain information, knowledge, and resources through social networks, shared norms and values, and trust. It required measuring the effect of people’s attitudes based on the above three categories and finding sound solutions involved changing water saving behaviors. The researchers explored how social capital standards could be carried out by Egyptian youth in an effective manner through conducting 400 questionnaires using 'convenience sample' distributing them among MSA university students measuring the relationship between social capital (individual engagement and participation) and water conservation behavior. The study found that horizontal social bonding and bridging between family and friends is stronger than vertical linkage of strangers and neighbors’ social networks among MSA students. There are weak ties within social capital networks which affect negatively the water conservation behavior. Results also showed that the impact of social capital in shared norms and values reveals less self-sustaining solutions regarding water saving behavior. Recommendations are concluded built on the fact that impact of TV and radio have great influence of more than the demographic orientation (home and friends) in strengthening water conservation behavior regarding sharing knowledge, purpose, and vision. Ironically, students expressed that they did not hear about water saving behavior from university, a fact that needs further initiatives.
Situating learning in the context of sustainability: Indigenous learning, formal schooling and beyond
(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND, 7/3/2019) Salem, Abeer
This paper focuses on learning by a group of Bedouin women in a community in eastern Egypt. It discusses the dynamic nature of indigenous learning, and the adaptability of its patterns and content. It describes how its patterns may yield to modern learning systems, and how traditional knowledge and livelihoods may be lost in the process. It gleans ideas on how traditional and formal learning can meet, situating learning in the larger context of sustainability.
Can Social Media Incite Political Mobilization
(Al-Azhar University, 2012) Mosharafa, Eman
Uprisings depend on whether oppressed people are able to group among existing social networks where people communicate naturally and regularly. Traditionally, social networks were formed around places of worship, universities, schools, workplaces or recreational meeting points. In the digital age, social media play that role of getting people to meet on a daily basis. While the meeting is virtual, it provides the same function. This paper examines scholarly literature which supports and that which challenges the role of social media in political action. The paper presents cases of mobilization movements in various countries in the last decade, concluding from actual experiences, that social media can be a catalyst for political collective action.
A Revolution Scheduled on a Facebook Page
(International Journal of Social Science Studies, 2015) Mosharafa, Eman
January 25th, 2011 marks a momentous day for Egypt, and perhaps for the world. The revolution was the largest in the history of the country. What makes it unique is the integral role that social media played in mobilizing the masses. In particular, the "We are all Khalid Said" Facebook page served as the national communication corridor which prompted action. This manuscript examines the specific role of the Facebook page in mobilizing a critical mass. Through a detailed quantitative content analysis of the page's activity, the manuscript captures the granular online communications that lead up to the Egyptian revolution. Social mobilization theory is utilized to illustrate how the page was able to incite such mobilization. Results show that the administrators of the ―We are all Khalid Said‖ Facebook page implemented a process with five key missions: 1) Creating an injustice frame, 2) Broadcasting activities of defiance, 3) Emotionally inflaming and inspiring people, 4) Engaging participants, and 5) Organizing a concerted action plan.
Women as Reflected in Egyptian TV Commercials
(iafor, 2017) El-Sherbini, Nesrin; Darwish, Salwa; Bastawisi, Iman; El-Tarabishi, Maha
In the Arab countries, many studies have tackled the image of women in different media platforms, like in drama, movies, literature, and in theatre; however, very few studies have focused on the image of women in advertisements whether in electronic or in print media. In Egypt, representation of women in TV commercials has received little attention. Since advertising is considered a mirror for the society, and a platform that reflects real life, it is essential, therefore, to study the image of women in Egyptian TV commercials. In light of the Feminist Theory which is concerned with females and their suppression, this study aims at examining the representation of women in Egyptian TV commercials. The study employs the qualitative research methods of qualitative content analysis and in-depth interviews to examine, on 386 Egyptian TV commercials, how the Egyptian women were portrayed in terms of contexts (e.g. rural or urban), occupations, ages, physical appearances, life styles, social roles, social values, and social stratifications. In addition, some technical features of the advert like the type of appeal(s) used, and the visual technique were explored. Results have shown that Egyptian women have not been fairly represented in the advertisements.
Receptivity to 2010 Census Messages Among the General Public and Hard-toenumerate Populations
(OMICS Publishing Group, 2010) El-Tarabishi, Maha
Message receptivity is a construct that represents rational and affective reactions to messages and has been used to predict changes in attitudes toward public service advertising. Health communication studies show that receptivity can act as a mediator of behavior change. This study extends the receptivity construct to prediction of Census participation. The 2010 Census Integrated Communication Campaign Evaluation measured receptivity to the 2010 Integrated Communication Campaign, an advertising campaign designed to promote Census participation. This study aimed to identify differences in receptivity to Census messages between advertisements and targeted populations and opportunities to improve messages in future. Measured items loaded onto a single receptivity factor. We regressed Census cognitions and behaviors on the receptivity factor in the general population and examined differences between hard-to-enumerate subpopulations targeted by the campaign. Higher receptivity was associated with more positive cognitions about the 2010 ICC. Higher receptivity was also associated with more positive attitudes and beliefs about the Census. Receptivity was associated with higher Census participation among some hard-to-enumerate populations and is an important construct for future media campaigns
Social media, legacy media and gatekeeping: the protest paradigm in news of Ferguson and Charlottesville
(Routledge, 2019) Ismail A.; Torosyan G.; Tully M.; Department of Journalism; Faculty of Mass Communication; October University for Modern Sciences and Arts (MSA); Cairo; Egypt; Department of Communication and Media; IRC B-21A; State University of New York; Oneonta; NY; United States; School of Journalism and Mass Communication; E332 Adler Journalism Building; University of Iowa; Iowa City; IA; United States
This study investigates the site of intersection between legacy and social media, whereby it asks how local legacy media (St Louis Post-Dispatch and Richmond Times-Dispatch) invoked social media (Facebook and Twitter) discourse within their coverage of the Ferguson (2014) and Charlottesville (2017) events. It thus explores how gatekeeping is manifested and, consequently, how the protest paradigm emerged in a news landscape of proliferating social media. Thematic textual analysis indicates that coverage of Charlottesville and Ferguson clearly relied on indulging the social media sphere in important ways. Common themes of social media as multipurpose platforms, as interfacing with law and order, and as reconciling material and digital modes culminating in social activism were revealed. The study shows that the protest paradigm that has long characterized legacy medias coverage of social protest is not as pure as it may once have been, since a social media component is helping define the contours and content of legacy medias landscape. 2019, 2019 Taylor & Francis.
Peer Gynt by the Pyramids in Giza
(ROUTLEDGE, 2006) Selaiha, Nehad
This chapter traces the history of Ibsen's plays in Egypt, whether in the form of printed translations or performances. It shows that though the plays, which started to appear in Arabic since the 1950s, gradually gained in popularity among drama scholars and students of European drama and literature, they were rarely performed on the Egyptian stage, and suggests a number of reasons for this. The rest of the chapter is devoted to a discussion of the Ibsen productions in Egypt during the celebration of the centenary of his death, with special attention to the Norwegian/Egyptian Peer Gynt in Giza.
New Media, New Audience, New Topics, and New Forms of Censorship in the Middle East
(Springer, 2007) El Gody, Ahmed
The Arab world is generally known as laggard in adopting and utilizing new technologies, and the Internet was no exception. Tunisia was the first Arab country to link to the Internet in 1991 on an experimental level1; the first network connection was introduced in 1992 when Egypt established a 9.6k gateway through France. Then several Arab states started joining the new networked world; however, the pace of Internet diffusion in Arab states was slow for various reasons2. To many Arab States, such as Libya, the Internet is seen as the new arm of colonization; to others, such as Saudi Arabia, questions of morality and culture hindered adoption of Internet; and to still others, such as Syria and Sudan, fear of the Internet’s liberalizing effects on their authoritative regimes slowed its adoption.3
FORMULATION AND EVALUATION OF DORZOLAMIDE AND TIMOLOL OCUSERTS
(INT JOURNAL PHARMACEUTICAL SCIENCES & RESEARCH, 2017-02) Kandil, Soha M; Abdou, Ebtsam M
Objective: This study aims to formulate novel dorzolamide hydrochloride and timolol maleate ocuserts to enhance patient compliance through providing controlled drugs release from polymeric matrix. Methods: Ocuserts were prepared by solvent-casting method using different polymers Ethyl Cellulose, Eudragit S100 and Hydroxy propyl methyl cellulose in different ratios. The prepared ocusters were physcochemichally evaluated for their weight, thickness, drug content uniformity, surface pH, Swelling Index (SI) and folding endurance. In-vitro drug release was studied from the prepared formulas and the results were analyzed by drug release kinetic models. The ocuserts stability after three month's storage at 40 +/- 0.5 degrees C and 75 +/- 5% RH was estimated. In-vivo tests were done to study the release profile and estimate the safety of the incorporated drugs in rabbits' eyes. Results: The prepared ocuserts show uniform weight, thickness and drug content. Their surface pH was in the physiological range and showed acceptable folding endurance. HPMC Formulas had higher SI values. Results of in-vivo testing for one of the prepared ocuserts shows slow release of both drugs up to 24 hours with no signs of eye sensitivity. Conclusion: One of the prepared ocuserts is promising for once-daily effective and safe drug delivery system of DHCL and TM for glaucoma treatment.
A PROTECTIVE DESIGN PROCEDURE FOR CONVENTIONAL STRUCTURES CRITERIA TO BE FOLLOWED IN URBAN AND DESIGN COURSES
(IATED-INT ASSOC TECHNOLOGY EDUCATION A& DEVELOPMENT, 2016) El Basyouni, Mona; Gouda, Ibrahim
Terrorism and Vandalism has been practiced by political organizations, nationalistic groups, religious groups, revolutionaries, and ruling governments for the purpose of gaining publicity. In Egypt there have been a number of terrorist attacks targeting civilians, tourists, and governmental Egyptian targets. Due to ignorance and economic levels, there is a high probability of deceiving more number to form terrorist groups in Egypt using ideological or religious believers and shortage in acknowledgment of protection techniques by planners and designers. So the threat is increasing, which in turn need more attention and precautions to prevent national disasters. Curriculum of architectural and urban design courses do not expose to studying the protection techniques for important buildings. This research aims to Set a protective design procedure for conventional structures to be followed by the planners and design teams to perform a successful design system. Develop a methodology that can be used in design and urban design courses to study protection techniques for important facilities.
ART EDUCATION CHALLENGES AND THE ROLE OF COMMUNITY EDUCATION IN DEVELOPING AESTHETICS PERCEPTION IN ARAB SOCIETIES
(IATED-INT ASSOC TECHNOLOGY EDUCATION & DEVELOPMENT, 2017) Ibrahim, Fayrouz Mohamed Mahmoud
Art education in many Arab communities is experiencing serious challenges and obstacles. These challenges are not limited to the process of education, but extend to other areas. In many cases, policies, gender, economy, and traditions could be barriers against art education Art education in many Arab communities is not a major concern for policies makers. They consider art as complementary subject, not as an essential component in communities development. Moreover, many communities consider that practicing certain art forms is against their traditions. As a resultant of this communally inherited vision, a considerable number of people refrain from learning and practicing art, appreciating art and artists become blurred and in declining of aesthetic values in communities. Some educational institutions and community developers in art sector are trying to fill the gap. They believe that community education is one essential tool to develop communities. However, these community education classes likewise face many challenges. The current paper will express the researcher's experiences as a community educator and academic professor in both governmental institutions and community education establishments. The paper focuses on role of formal and informal institutions in developing art community education. In order to deepen our understanding on the current crises in art education in Arab communities the paper will discuss in depth the role of policy and decision makers, and communal and cultural influences on art educational process. The present paper follows descriptive methodology for two case studies, Egypt and Qatar, which were selected on base of researcher's experience, each case illustrates unique conditions to be discussed. The paper investigates experiences of art practitioners and experts in art education field, then an analytical approach follows in order to develop the final conclusion and recommendations.
Broadband Internet: Access, Regulation and Policy
(ASSOC EDUC JOURNALISM MASS COMMUNICATION, 2009) El Baghdaddy, Lamees
Today, millions of people around the globe buy goods from people they have never met in person, edit the online encyclopedia Wikipedia for free, use e-mail and SMS to organize political protests, stay in contact with friends via social networking sites, or look for new partners via online dating services.[...] a fast-growing part of our lives is taking place in digitally networked environments.
Culture in (Post) Colonial Egypt
(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2017) Ali, Haggag
The debate on the future of culture in Egypt was occasioned by a postcolonial moment. That moment, however, did not signal a genuine quest for an alternative paradigm, and the dominant liberal intellectual trend showed a commitment to a Eurocentric cultural model in all walks of life, including government, education, administration and legislation. The most remarkable voice that championed the liberal camp was Taha Husayn (1889--1973), and his outlook is often seen as more revolutionary and rebellious than that of most of his contemporaries. Following Ella Shohat, this essay argues that formal independence has rarely meant the end of First World cultural hegemony, since Egypt's formal independence did not prevent colonial domination of the role of culture
Egypt Update from Nehad Selaiha
(MIT PRESS, 2014) Selaiha, Nehad
The Fire and the Frying Pan: Censorship and Performance in Egypt
(MIT PRESS, 2013) Selaiha, , Nehad
Censorship in Egypt, both official and societal, has its roots in a repressive cultural heritage. There are clear signs of further repression under the new Islamist regime.
Women Playwrights in Egypt
(JOHNS HOPKINS UNIV PRESS, 2010) Selaiha, Nehad; Enany, Sarah
The landscape of women playwrights in Egypt, like the theatrical landscape in general, is inextricably bound up with the country's historical and political background-specifically, that of the twentieth century, when theatre on the Western model first appeared and with it the concept of playwriting. This essay introduces the reader to these Egyptian female playwrights, dramaturges, and theatre-makers. Starting with the first-ever piece called a "play" and written by a woman, May Ziyada, in 1922, this comprehensive historical, chronological, and thematic overview continues through to the present day with such contemporary writer-directors as Abeer Ali and Effat Yehia, who came into their own in the 1990s and are still active today. It also places their work in context by providing a background of the social and political climate in which they produced, and still produce, their work, sometimes against great odds.

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