GAINING INSIGHTS INTO REBAR STEEL MARKET FORCES : CASE STUDY OF EZZ REBAR STEEL INDUSTRY

Abstract

This case study provides guidance for market forces in one of the essential industries in Egypt. The study analyzes the market forces affecting the flat steel industry from 2019 to 2022, including the supply, demand, and elasticity of flat steel produced by Al-Ezz Dekheila Steel Company, one of the largest producers of flat steel in the Middle East. The paper also provides insight into future business opportunities in the industry. The steel industry is a crucial sector in the Egyptian economy, contributing significantly to industrialization and providing numerous employment opportunities. This paper provides an overview of the steel industry in Egypt, from its inception to its current status, including key players and milestones. The focus is on gaining insights into the economics of Rebar Steel (Long Steel), with specific emphasis on Ezz Steel, one of the largest steel producers in Egypt. The paper highlights the importance of the steel industry and its value-added supply chain through various operation cycles and show the spiral increase in the price of the product for the near future.