Hospitality Industry Integrated Internal Stream Supply Chain: Applied Study on the Hotels in Egypt

Abstract

The last decade has witnessed major attention to supply chain integration as an innovative strategy specially throughout hoteling industry with a minor concern of the Egyptian research scholars. In Egypt, it grabbed the attention of various stakeholders having divergent hospitality goals across different hoteling operating systems. Using a limited survey distributed to 31 five star hotels in Great Cairo, Alexandria, and other regions (Aswan, Hurghada, and Sharm El-Shaikh) targeting 500 purchasing, customer service, operations and marketing & sales managers, only 363 responded with 72.6% responding rate. This research paper studied the critical dimensions of integrated hospitality internal stream services and/or products that affects hotels operating work flow for a successful implementation of the integration mechanism. Results revealed that hotels operations work flow was affected by the purchasing and customer service throughout the mediating variables of the integrated internal stream supply chain (sales, distribution and stock control). Moreover, the operations work flow was affected by sales and distribution but the stock control was statistically excluded in the presence of good customer service. Finally, the implementation of the model resulted in more validity in the other regions that Cairo and Alexandria as there are differences in apply the model on different territories of the same country so this means that the application will differ from country to another country, as the paper contributes to the supply chain management (SCM) literature review framing and foundations of methodology design.