Blue blood students of occupational dynasties and their university choice: the moderating role of parent–child occupational following

dc.AffiliationOctober university for modern sciences and Arts MSA
dc.contributor.authorEldegwy, Ahmed
dc.contributor.authorElsharnouby, Tamer H
dc.contributor.authorKortam, Wael
dc.date.accessioned2023-02-01T21:39:17Z
dc.date.available2023-02-01T21:39:17Z
dc.date.issued2023-01
dc.description.abstractThis study sheds light on a new category of students in higher education marketing literature – namely, occupational followers. We draw on expectancy-value theory, occupational following theory, and consumer buying behaviour premises to develop and empirically test a model for university choice decision. Data was collected from 367 prospective university students divided into two groups: occupational followers and non-occupational followers. Data was analysed using structural equation modelling. Results indicate that staff–new student online interactions are a key driver of new student satisfaction with online subject taster programs. The study provides empirical support for the direct effect of student satisfaction in shaping students’ extra-role behaviour and university brand preference. Specifically, occupational following moderates the relationship between brand preference and university decision as well as the relationship between extra-role behaviour and university decision.en_US
dc.description.urihttps://www.scimagojr.com/journalsearch.php?q=4700152279&tip=sid&clean=0
dc.identifier.doihttps://doi.org/10.1080/08841241.2022.2163334
dc.identifier.otherhttps://doi.org/10.1080/08841241.2022.2163334
dc.identifier.urihttp://repository.msa.edu.eg/xmlui/handle/123456789/5328
dc.language.isoen_USen_US
dc.publisherRoutledgeen_US
dc.relation.ispartofseriesJOURNAL OF MARKETING FOR HIGHER EDUCATION;
dc.subjectOccupational following;en_US
dc.subjectuniversity decision;en_US
dc.subjectuniversity brand preference;en_US
dc.subjectextra-role behaviour;en_US
dc.subjectstaff– student interaction;en_US
dc.subjectstudent satisfactionen_US
dc.titleBlue blood students of occupational dynasties and their university choice: the moderating role of parent–child occupational followingen_US
dc.typeArticleen_US

Files

Original bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
Bluebloodstudentsofoccupationaldynastiesandtheiruniversitychoicethemoderatingroleofparentchildoccupationalfollowing.pdf
Size:
2.16 MB
Format:
Adobe Portable Document Format
Description:

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
51 B
Format:
Item-specific license agreed upon to submission
Description: