Blue blood students of occupational dynasties and their university choice: the moderating role of parent–child occupational following
dc.Affiliation | October university for modern sciences and Arts MSA | |
dc.contributor.author | Eldegwy, Ahmed | |
dc.contributor.author | Elsharnouby, Tamer H | |
dc.contributor.author | Kortam, Wael | |
dc.date.accessioned | 2023-02-01T21:39:17Z | |
dc.date.available | 2023-02-01T21:39:17Z | |
dc.date.issued | 2023-01 | |
dc.description.abstract | This study sheds light on a new category of students in higher education marketing literature – namely, occupational followers. We draw on expectancy-value theory, occupational following theory, and consumer buying behaviour premises to develop and empirically test a model for university choice decision. Data was collected from 367 prospective university students divided into two groups: occupational followers and non-occupational followers. Data was analysed using structural equation modelling. Results indicate that staff–new student online interactions are a key driver of new student satisfaction with online subject taster programs. The study provides empirical support for the direct effect of student satisfaction in shaping students’ extra-role behaviour and university brand preference. Specifically, occupational following moderates the relationship between brand preference and university decision as well as the relationship between extra-role behaviour and university decision. | en_US |
dc.description.uri | https://www.scimagojr.com/journalsearch.php?q=4700152279&tip=sid&clean=0 | |
dc.identifier.doi | https://doi.org/10.1080/08841241.2022.2163334 | |
dc.identifier.other | https://doi.org/10.1080/08841241.2022.2163334 | |
dc.identifier.uri | http://repository.msa.edu.eg/xmlui/handle/123456789/5328 | |
dc.language.iso | en_US | en_US |
dc.publisher | Routledge | en_US |
dc.relation.ispartofseries | JOURNAL OF MARKETING FOR HIGHER EDUCATION; | |
dc.subject | Occupational following; | en_US |
dc.subject | university decision; | en_US |
dc.subject | university brand preference; | en_US |
dc.subject | extra-role behaviour; | en_US |
dc.subject | staff– student interaction; | en_US |
dc.subject | student satisfaction | en_US |
dc.title | Blue blood students of occupational dynasties and their university choice: the moderating role of parent–child occupational following | en_US |
dc.type | Article | en_US |
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