INSIGHTS FROM THE AUTOMOTIVE INDUSTRY – THE CASE OF THE MERCEDES S-CLASS IN THE UNITED STATES

Abstract

This paper provides a market analysis which represents a diagnostic procedure for determining the core causes of market behaviour from an economic standpoint. This paper reflects on the role of the automobile industry which has a substantial impact on a country's growth since it contributes to high levels of employment, consumption, and investment. The goal of this study is threefold: first, use the demand and supply framework to explore the impact of the factors that drive those interactions and forecast future results for the S-class. Second, apply SWOT, PESTLE, and Porter's model analysis to analyze the product line during the period from 2010 to 2020. Third, assess Mercedes-environment Benz to meet the company's present and future objectives. Results show no violations of demand and supply laws for the S-class product in the United States, and it is a pricesensitive product, according to the findings. Fluctuations in the elasticities of demand and supply were observed due to the changes in the consumers’ willingness to buy the S-class and the changes in the market conditions which affected the supply over the decade of study. Results show Mercedes' market opportunities is in a risky situation as the delay in the supply chain reflects negatively and give opportunities to other substitutes in the different market across the globe.