THE IMPACT OF NETFLIX’S CONTROVERSIAL AND ILLICIT CONTENT ON CHANGING USERS ’ ATTITUDES IN EGYPT

dc.contributor.authorMarzouk, Wafaa Galal
dc.contributor.authorHalim, Yasser Tawfik
dc.contributor.authorEl Sheikh, Samia Adly
dc.date.accessioned2022-12-24T08:29:17Z
dc.date.available2022-12-24T08:29:17Z
dc.date.issued2022-12
dc.description.abstractthe paper aims to study the relationship between the impact of Netflix’s controversial and illicit content on changing users ’attitudes in Egypt. The researchers used the non-probability sampling technique. Based on survey data from 331 online respondents, the results were analyzed by the researchers via descriptive analysis. In addition, Chi-square test via Kruskal-Walis test was implemented to determine if the hypotheses were accepted or rejected. The existence of the relationship between variables was proven via the measuring of Spearman Correlation. Based on the research findings, policy implications and suggestions to further promote parental control are discussed.en_US
dc.description.sponsorshipOctober university for modern sciences and Arts MSAen_US
dc.identifier.issn2974-3036
dc.identifier.urihttp://repository.msa.edu.eg/xmlui/handle/123456789/5293
dc.language.isoen_USen_US
dc.publisherOctober university for modern sciences and Arts (MSA)en_US
dc.relation.ispartofseriesMSA-Management science journal;Volume: 1, Issue: 2, Year:2022, pp.52 -98
dc.subjectNetflixen_US
dc.subjectCultureen_US
dc.subjectPerceptionen_US
dc.subjectIllicit contenten_US
dc.subjectAttitudeen_US
dc.subjectEgypten_US
dc.titleTHE IMPACT OF NETFLIX’S CONTROVERSIAL AND ILLICIT CONTENT ON CHANGING USERS ’ ATTITUDES IN EGYPTen_US
dc.typeArticleen_US

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