The impact of online store specifications on enhancing the attractiveness of customer perception of the product: An analytical study of the opinions of a sample of Iraqi virtual store customers

Abstract

The research aims to explain the role of the specifications of some Iraqi electronic stores in enhancing the attractiveness of the customer’s perception of the product, as the recent literature that dealt with the research variables recorded good results that enhance the goal of the research, but there is still a lot to investigate and learn about, especially in an environment that differs from the environments of previous literature, and I follow The research used a descriptive analytical approach. The research community was represented by all customers dealing with electronic stores in Baghdad Governorate. The research sample included (350) customers for the period from 1-3-2023 to 1-7-2023. In order to analyze the data, several statistical methods were used: During the (Smart Pls.4) program, the research reached several results, the most important of which is the existence of a correlation and influence of the specifications of the online store in enhancing the attractiveness of the customer’s perception of the product.