Abstract:
Purpose: This study aims to investigate the impact of corporate social responsibility and
studying the types of CSR which are Environmental responsibilities, Economic
responsibility and Philanthropic responsibilities on DOMTY.
Methodology: The researchers used both secondary and primary sources of data to gather
information about the research topic. The study used secondary data from articles, journals,
and books, and primary data from 219 individuals (121 men and 98 females) using Arabic
and English questionnaires and also used interviews with experts and customers. The study
analysed the relationship between variables using IBM's statistical software for social
sciences (SPSS).
Findings: In this research it has been found that There are positive relationships between
philanthropic responsibility, environmental responsibility, economic responsibility and
brand trust.
Recommendations: The study makes a few suggestions to DOMTY on how to improve
corporate social responsibility. The research suggests methods to increase consumers'
knowledge of corporate social responsibility. These proposals attempt to improve
DOMTY's environmental responsibility and increase consumer trust via corporate social
responsibility. By implementing these recommendations, Domty should increase
philanthropic activities because customer engagement with it and promote sustainable
practices in the industry such as green packaging.
Originality/Value: This research contributes to the previous research by filling the
knowledge gap, as there is a lack of studies that was conducted about CSR activities and
trust in Egypt.