Measuring consumers’ attitude towards augmented reality experiences: Application on Le Petit Chef restaurant

Abstract

Purpose: The purpose of this research is to measure consumer attitude towards Augmented Reality experiences in restaurants application on Le Petit Chef Methodology: Researchers used secondary data for collecting information on research topic, and primary data was used to measure the relationship between variables by assessing the results of the questionnaire among 111 participants which was divided into 45 Males and 66 Females, and the results were conducted through IBM’s statistical package for the social sciences (SPSS) then it was analyzed to make the numbers become valuable. Findings: the findings indicate that there is a positive relationship between consumer attitude and perceived cost, and there is a positive relationship between consumer attitude and perceived enjoyment