Faculty Of Mass Communication Graduation Project 2018 - 2019

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Browsing Faculty Of Mass Communication Graduation Project 2018 - 2019 by Subject "campaign"

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    A Changing attitude campaign among C class in Egypt to help eliminate disrespectful behavior
    (October university for modern sciences and arts, 2019) Ahmed, Esraa Mohamed; Mohamed, Yasmine Hosam; Samir, Youstina
    Respect means taking into consideration someone‟s needs, their feelings, thoughts, and preferences, (Spears, Ellemers, Doosje, & Branscombe, 2006). Long ago in an earlier era, respect existed and was deliberately there among people where young individuals and children used to show great respect to the elder person, (Brännmark, 2017). Looking back in time at the culture of Ancient Egypt, morals and ethics existed as standards of conduct or behavior which were faithfully and profoundly followed by ancient Egyptians, (Karenga, 2003). However, recently, Egypt has witnessed many manifestations of "moral immorality" where Egyptians never heard of a father killing his children, a son who ends his father's or mother's life with drugs, a brother who kills his brother and a wife kills her husband with the help of her lover with the increase of harassment and rape crimes, (Ghotbi, 2015). The society struggles with high rates of theft, murder, parents' disobedience, the decline of the language of speech, the profanity of obscene words, and other manifestations that have brought morality down into the whirlwind of creative chaos, (Kandil, 2018). The topic of “respect for persons or others” is tremendously significant because it is often appealed as a vital aspect of ethics and morals which are the basis and crown of all nations. The reason behind selecting this topic in particular is that the phenomenon of moral decay is considered a very serious phenomenon, especially in recent years, and it is dangerous in a way that it casts a shadow on all individuals, the society and the state. It has become a major problem increasing every day along with the increase of media usage in improper means. Therefore, the campaign will focus on highlighting an assistance strategy in attempt to eliminate disrespectful behavior.