Faculty Of Mass Communication Graduation Project 2018 - 2019

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Browsing Faculty Of Mass Communication Graduation Project 2018 - 2019 by Subject "Advertising and Promotion"

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    understanding impacts of climate change in Egypt by emphasizing on sustainable solutions for the upper and middle classes
    (October University for Modern Sciences and Arts, 2019) Kirolos, Natalie Michel; Emad, Nada; Hazem, Nazly; Ali, Mennaallah Hany
    for the following campaign created in purpose of spreading awareness towards the consequences of climate change titled as “understanding impacts of climate change in Egypt by emphasizing on sustainable solutions for the upper and middle classes” with the campaign’s objective to spread awareness and educate both the upper and middle classes of the impacts and consequences of climate change phenomenon since the phenomenon has been existing for many years, it’s an important subject that people around the world cannot stop discussing in which there are those who believe that humans should take steps in order to stop the impacts of climate change from happening and others who deny the idea even exists in which people think climate change is a hoax often pointing out the lack of evidence and proof that the climate has changed, therefore, this paper aims to discuss the information needed to understand climate change phenomenon and the importance of contributing to the cause through using renewable energies (e.g. solar energy) and with the above factors taken into consideration, the main objective of this campaign is to spread the awareness needed and educate the public about the existence of the phenomenon within the Egyptian society since most of them lack awareness and maintain a negative attitude towards the phenomenon as well as pushing them to believe their contribution would make a difference for the environment in which the campaign will tackle the better alternatives and the easiest possible ways to contribute without making efforts or spending money, in addition to making them believe that relying on non-renewable resources (e.g. fossil fuels) is ineffective on the long- term as according to Energypedia (2018) non-renewable resources are more at risk of running-out as they are limited resources as well as leading to negative environmental outcomes such as; air pollution and the emissions of carbon dioxide (CO2) into the earth’s atmosphere unlike renewable energies (e.g. hydroelectric energy) that provides endless supplies of energies (Chowdhury, Uddin, and Saleh, 2014). hence, this campaign as follows focuses more on reviewing the consequences that are related to climate change phenomenon and the main effects of climate change on the environment will be presented in this paper. Also, the campaign aims to present an overview of the trend of climate change issue from an environmental perspective since the main objective of this paper is to analyze the history of the gradual manifestation of climate change and state potential adaptations, therefore, the campaign basically aims to increase general public awareness as unfortunately in Egypt, the public’s negative attitudes towards the climate change phenomenon have increased drastically as they lack awareness of what climate change means and its effects and this kind of attitude is globally recognized as one of the main reasons as to why climate change dangers increases, furthermore, it will further shed light on how climate change is perceived, therefore, developing an awareness campaign on climate change can lead to immense contributions in reducing climate change effects and adapt efficiently, this campaign also aims for behavioral changes without affecting people’s everyday lives through presenting them other alternatives such as using renewable energies instead of non-renewable energies, therefore, the campaign is a mixture of consultation of; energy efficiency and sustainability measures that will increase the general level of awareness of the public, therefore the campaign addresses adults in order to aware, inform, and involve them in the provisional of adapting to climate change in order to achieve long- term