Faculty Of Mass Communication Graduation Project 2018 - 2019

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Browsing Faculty Of Mass Communication Graduation Project 2018 - 2019 by Subject "Advertising"

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    Advertising and Public Relations Graduation Part II Supporting Egyptians with Vitiligo MCOM 471 A
    (October university for modern sciences and arts, 2019) Ahmed, Farida; Mohamed, Malak; Mamdouh, Nourhan; Moushtaha, Yasmine
    Nowadays, people lack knowledge about several diseases in our society, one of the diseases is “Vitiligo”. Where the Egyptian people lack knowledge about the disease in terms of causes, consequences and treatments. Therefore, our campaign will aim to increase awareness about the disease in order to decrease the prejudice acts that Vitiligo patients witness in their life. Our primary research concluded that people in Egypt lack knowledge about Vitiligo; it is reflected in their attitude, where they are afraid to shake hands or to hold anything from their hands, as they think that the disease might be contagious. Our campaign clearly informed the target audience that Vitiligo is not contagious and they cause no harm to any, this is done through informative messages that had been delivered throughout our campaign’s executions. The informative messages helps in educating the target audience where accordingly, it would result in behavior change where this is our campaign’s goal. Moreover, we used various integrated marketing communication tools that effectively reaches the target audience, in where they are located, the objective is to increase awareness among 40% of the youth and young mothers about the causes, consequences and the misperceptions towards Vitiligo patients from 1st of June till 30th of September through IMC activities. Our campaign was entitled “Vitiligo”, as this is the disease’s name, as per our primary research, we concluded that people lack knowledge about the disease’s name, they know that the it is white patches that appears on the skin without knowing the name hence, the campaign was entitled by its name for further education. We hope to influence the youth and young mother in real life, through visualizing the journey of Vitiligo patients in real life which will be posted on social media and billboards. Where we aimed to change peoples’ perception towards Vitiligo and maintain an equal life for them.
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    Awareness Campaign to Minimize the Negative Effects of Overpopulation in Egypt targeting C class \\ GP \\ Dr. Lamees El-Baghdady
    (October university for modern sciences and arts, 2019) Assem, Nour Ehab; Khalil, Haya Medhat; Fouad, Shrouk Ashraf; Mahmoud, Mennatullah Nabil
    Our campaign (Awareness campaign to minimize the negative effects of overpopulation in Egypt targeting C class) aims at changing the behavior rather than raising awareness of the C class category about the issue of overpopulation in Egypt in order to help in the development process. The campaign is mainly targeting Egyptian males and females of pre-marriage, marriage, and after marriage ages in order to ensure the attitude change from the three categories. The researchers have decided to target the C class after being done with the secondary and primary data as they made sure that it is the social class that is causing the problem and mainly needs to change their attitude in addition to the ability to reach them through a campaign unlike the D class which is hard to be reached.
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    The Prevalence of Bullying Among Teenagers in Private Schools : The Together Against Bullying Compaign for Victim Empowermrnt in Egypt
    (October University for Modern Sciences and Arts, 2019) Nabel, Amena; Amer, Yara; Mohsen, Ruba; Mohammed, Touqa
    The purpose of this study is to develop a campaign against bullying. Many researches have been collected in the primary research that has included the causes and effects of bullying, types of bullying, and the reasons to why bystanders of bullying stay silent. In addition, several campaigns have been examined in order to determine the limitations of each and develop a campaign that defies every limitation. The purpose of this campaign is to empower victims of bullying to speak up against any act of bullying they encounter. Basically, bullying is aggression, and aggression occurs under certain circumstances. It only occurs whenever there is an imbalance of power between two people. It happens when the person who acts aggressively is more powerful than the person they are inflicting their aggression upon. So here, there is an imbalance of power between the perpetrator of bullying and the bullied victim. The bully may be more powerful physically, verbally, or might be more socially skilled, which allows him to hurt others through any type of bullying. Therefore, the purpose of the campaign is to balance this power in order for bullying to stop and make victims aware that they are strong indeed and they can overcome bullying. This campaign is not only done with an academic perspective, but also with a humane point of view because there is hope that someday bullying will stop, or at least the rates would be minimal.