Faculty Of Management Graduation Project 2024- 2025

Permanent URI for this collectionhttps://repository.msa.edu.eg/handle/123456789/6329

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The Impact of Capital Structure on Firm Performance with the Mediating Effect of Corporate Governance and the Moderating Effect of Agency Costs in Non-Financial Firms of EGX-30
(MSA, 2024) Marlin Mamdouh; Nour Amr Samir
1. This project is the final result of our work and all sources of data and information have been fully acknowledged in the references. 2. No copies of this project were submitted to any other educational services or universities. 3. Group members have made equal contributions to complete this research paper.
Investigating the Impact of Financial Innovation on Banking Growth: Empirical Evidence from G20 Countries
(MSA, 2024) Mona Sameh Haggag; Nourhan Abdelhakim Mohamed
We declare that: 1. This project is the final result of our work and all sources of data and information have been fully acknowledged in the references. 2. No copies of this project were submitted to any other educational services or universities. 3. Group members have made equal contributions to complete this research paper. 4. The word count of the project is 24,770
Examining the Mediating Effect of Customer Engagement on Storytelling Marketing and Purchase Intention: Applied on Fatis
(MSA University, 2024) Hala Tarek Shaaban; Malak Ahmed Shaaban
Purpose – This research aims to study the mediation effect of customer engagement on the relationship between storytelling marketing and purchase intention. Design/methodology/approach – The study utilized a mixed-method approach, incorporating both primary and secondary data. The secondary data involved a review of existing literature to explore how storytelling marketing impacts purchase intention and how customer engagement mediates this effect. Primary data were gathered through in-depth interviews with customers and marketing experts and an online questionnaire completed by 250 respondents familiar with Fatis' storytelling campaigns, assessing their engagement and purchase intentions. Findings – Analysis of the data using SPSS and SMART PLS revealed that storytelling marketing significantly influences purchase intention, with customer engagement playing a critical mediating role in this relationship. Implications – This research highlights the importance of integrating storytelling marketing into brand strategies to strengthen customer engagement and drive purchase intention. Businesses can leverage storytelling techniques to build emotional connections with customers, fostering deeper engagement that ultimately translates into higher purchase intent. The findings suggest that brands like Fatis can enhance customer loyalty and competitive advantage by crafting authentic, emotionally resonate stories. Managers should also consider tailoring storytelling content across different platforms to maintain relevance and reinforce brand identity. Furthermore, this study offers a foundation for future research into the varying forms of storytelling and their impacts on different consumer segments. Originality/value – This research contributes to understanding the dynamics between storytelling marketing and purchase intention, emphasizing the mediating role of customer engagement in strengthening this connection for Fatis' storytelling campaigns.
Investigating the relationship between sales promotion and consumer buying behavior applied on Nescafé
(MSA University, 2024) Nadia Ramy; Injy Yasser; Mohannad Mohamed
Purpose: The aim of this research is to investigate the relationship between sales promotion & consumer buying behavior, using Nescafe as an area of application Methodology: The researchers used both secondary & primary tools to collect data about their research topic: They collected secondary data from articles, journals, books and conducted content analysis. while primary data was collected by administrating Arabic questionnaire & English questionnaire to 372 respondents, as 208 was females and 164 males. in addition to the in-depth interviews with the expert as well as customers. the primary data was conducted to study the relationship between the variables, and the results were analyzed by spss. Findings: The findings of this research showed that there is significant positive relationship between price discount and consumer buying behavior, also there is strong positive relationship between buy one get one and consumer buying behavior Implications: Finally, based on the result from this research, the researchers recommended that Nescafé should enhance its marketing and promotional efforts by leveraging free samples as a tool to attract new consumers, based on statistical analysis findings. Also, Nescafé should actively gather consumer feedback during promotional activities to understand customer behavior and preferences better. This data can inform future campaigns and help refine sales strategies to align with market demand.
Evaluating The Impact of risk management on firm performance in EGX-30 on non-Financial firms
(2024) Nour Mostafa; Sarah bahrouz
Risk management is essential to a company's success because it acts as a barrier to possible dangers and a boost to take advantage of opportunities. Risk and business are closely related. Information on accounting practices, including risk management, is provided through risk reporting. Among the many factors that need to be carefully considered to lower risk is risk management. Leverage and risk disclosure become factors that stand in for risk management. These days, risk management is becoming a crucial concern for businesses. This influences the public's perception of how businesses handle risk as well. Based on that advancement, risk management is being developed. Risk and business will always coexist. Information on accounting practices, including risk management, is provided through risk reporting. Among the many factors that need to be carefully considered to lower risk is risk management (Naibaho & Mayayogini, 2023). Leverage is typically defined as the utilization of borrowed funds to make an investment and earn a return on that investment. A high level of financial leverage increases a company's risk. It has also been observed that the effect of financial leverage is as follows: the higher the amount or point of financial leverage, the greater the expected profit on the company's stock.
Investigating the Effect of Financial Ratios on Stock Return
(MSA, 2024) Ali Hossam; Habiba Ali
This project is the result of the group members work and all of the project sources of information are fully acknowledged as well as the data. • This project wasn’t submitted to any other university or educational services • This project word count is • This project group members made an equal contribution in the making of this project
Investigating the impact of advertising appeals on customer purchase intention applied on personal care product
(MSA University, 2024) Mohamed Khaled; Nancy Ashraf
Purpose: The purpose of this research is to study the impact of advertising appeal on the purchase intention at skin care products Methodology: This research’s data was obtained from both primary and secondary data, as the researchers reviewed and used previous academic articles studying the effect of advertising appeal on the intention to purchase skin care products. The researchers also conducted in-depth interviews with industry experts in order to obtain valuable insight about the effect of advertising appeals on the purchase intention, an online questionnaire was formed and answered by 203 respondents with the purpose of measuring their opinion about the topic of advertising appeals. Finally, the data obtained from the previous convenience methods were analyzed using SPSS program and Smart PLS program. Findings: The findings of this research indicated that the four types of advertising appeals are used to trigger better purchase intention and they are eager to affect the advertising target audience potential to be affected by the message revealed through emotional; rational; humor and fear appeals. Implications: The research provides a set of recommendations to personal care companies on how to make benefit from the advertising appeals. In addition, the study recommends various strategies to raise marketing manager understanding of the diverse appeals. These suggestions aim to enhance their marketing efforts and subsequently properly choose the most viable appeal that will pass a credible message to target audience. By implementing these recommendations, the personal care brands can strengthen its credibility and attractiveness brand amongst their target audience. Originality/ Value: This research provided an investigation of the effect of advertising appeals on customers’ purchase intention, although there are previous researches conducted about the same topic, they were all applied on foreign countries. However, this research has allowed the exploration of the topic in the Egyptian market specifically.
Logical design of information system of smart RFID bracelets for tourism
(October University for Modern Sciences and Arts MSA, 2025) Jan Samir Adly Awadalla
Logical Design for Public Bus Transportation System
(October University for Modern Sciences and Arts MSA, 2025) Abdelrahman Ahmed Khattab
The Impact of Adopting HR Analytics on Employee Resilience: The Mediating Role of Job Crafting
(MSA University, 2025) Marleen Wadie
The following research investigates the impact of Adoption of HR analytics, employee resilience and job crafting. The purpose of this research is to investigate the relationship between Adoption of HR analytics on employee resilience: the mediating role of job crafting. The researcher carried out a survey. It is intended for HR experts employed in Egypt's various industries. The statistical software for social science was used to examine the research data, which was gathered using surreys (Smart LPS, SPSS). The study found a positive correlation between employee resilience and HR analytics in Egypt's pharmaceutical sector. HR analytics boosts motivation, engagement, and quick problem-solving. It aids managers in managing workplace issues, enhancing performance evaluation, employee benefits, training, and talent engagement. Job crafting enhances resilience, achieving Sustainable Development Goals. Implementing HR analytics and job crafting enhances employee resilience, supports professional growth, and enhances competitive advantage in the market for organizations. The research explores the link between HR analytics and employee resilience, highlighting the role of job crafting in boosting resilience. It emphasizes the practical implications of HR analytics for various sectors, including HR, talent acquisition, and construction. The study aligns with the UN's Sustainable Development Goals, emphasizing the importance of HR analytics in achieving these goals.
The Impact of Employee Engagement on Employee Performance: The Mediating Role of Affective Organizational Commitment
(MSA University, 2025) Walaa Muhammed Ahmed
The following research investigates the impact of employee engagement on employee performance: The mediating role affective organizational commitment. By applying the study to the industrial sectors in Egypt, the research examines how the variables affect employee performance.
Medicine Inventory System
(2025) Abdelrahman Nabil Fathy
In resource-constrained healthcare settings, the management of medications poses substantial challenges that hinder effective healthcare delivery and jeopardize patient safety. Firstly, medication shortages are pervasive, stemming from limited access to pharmaceutical supplies, inefficient distribution networks, and financial constraints. These shortages often lead to stock outs of essential medications, forcing healthcare providers to make difficult decisions about prioritizing patient care and compromising treatment outcomes. Secondly, inadequate storage infrastructure and environmental conditions contribute to medication spoilage and degradation, rendering medications ineffective or even harmful to patients. Improper storage facilities exacerbate these issues, particularly in regions with harsh climates or limited resources for maintaining optimal storage conditions. Thirdly, manual medication dispensing processes are error-prone and lack accountability, resulting in medication errors, adverse drug reactions, and preventable harm to patients. Without robust systems in place to ensure accurate dispensing and administration, healthcare facilities face significant risks to patient safety and quality of care. Finally, the lack of data-driven decision-making further complicates medication management efforts, hindering healthcare facilities' ability to anticipate demand, optimize inventory levels, and allocate resources efficiently. Without access to timely and accurate data on medication usage patterns, expiration dates, and supply chain dynamics, healthcare providers struggle to make informed decisions about medication procurement, distribution, and utilization. Overall, the multifaceted challenges surrounding medication management in resource-constrained healthcare settings underscore the urgent need for innovative solutions that can address medication shortages, storage inadequacies, dispensing errors, and data management deficiencies to improve healthcare outcomes and ensure patient safety.
Smart Pet Collar Management System
(October University for Modern Sciences and Arts MSA, 2025) Abdullah Elhussein Mohamed

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