Faculty Of Mass Communication Graduation Project 2018 - 2019

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Awareness Campaign to Minimize the Negative Effects of Overpopulation in Egypt targeting C class \\ GP \\ Dr. Lamees El-Baghdady
(October university for modern sciences and arts, 2019) Assem, Nour Ehab; Khalil, Haya Medhat; Fouad, Shrouk Ashraf; Mahmoud, Mennatullah Nabil
Our campaign (Awareness campaign to minimize the negative effects of overpopulation in Egypt targeting C class) aims at changing the behavior rather than raising awareness of the C class category about the issue of overpopulation in Egypt in order to help in the development process. The campaign is mainly targeting Egyptian males and females of pre-marriage, marriage, and after marriage ages in order to ensure the attitude change from the three categories. The researchers have decided to target the C class after being done with the secondary and primary data as they made sure that it is the social class that is causing the problem and mainly needs to change their attitude in addition to the ability to reach them through a campaign unlike the D class which is hard to be reached.