Cancer protection campaign

Abstract

The following research will be tackling the topic of Cancer Protection awareness. In which it will put into focus an advertising strategy through implementing an awareness campaign that focuses on highlighting the importance of the Cancer prevention methods in the society and how it plays an influential role on the public health and health development. As we all know that knowledge is power, and we can consider Protection methods awareness as a type of knowledge that is vital in any fight against any diseases. As awareness campaigns on spotting the signs and symptoms of Cancer and how we can prevent it, play a key role to help cure it as well as the prevention of it. Cancer is one of the leading diseases worldwide that had become every nation’s nightmare Cancer treatments and prevention achievements breakthroughs have had significant media coverage for a several decades. Since there has been a shortage in the spread of Cancer protection methods awareness in Egypt. Forgetting that spreading cancer protection awareness plays an essential role in keeping the public health at a safe standard away from the virus. This campaign will be aiming to Empowering the community desire for a ‘prevention cancer methods. As media have been continually speaking of the numerous recent progress and discoveries in cancer treatment, regardless how you can protect yourself from it at an early stage. Analyzing the used advertising strategies and plans the campaign used to reach its audience. This was what concluded throughout grad 1 which was the primary research. In grad 2, there will be the practical part, that we will make the TV and radio ads. Besides making the TV and radio ads, there will be a PR campaign.