Measuring the impact of Modest Swimwear Attributes, promotional tools and social media influencers on Customer’s Attitude towards Hadia Ghaleb brand

Abstract

This research is aiming to study “Measuring the impact of Modest Swimwear Attributes, promotional tools and social media influencer on Customer’s Attitude towards Hadia Ghaleb brand” This research’s data was obtained from both primary and secondary data, as the researchers reviewed and used previous academic articles studying the impact of product attribute, promotional tools and social media influencers on the customer’s attitude in different aspect. The researchers also conducted in-depth interviews with two industry experts in order to obtain valuable insight about the effect of product attribute, promotional tools and social media influencers, an online questionnaire was formed and answered by 374 respondents from both genders males and females with the purpose of measuring their opinion about the topic the impact of Modest Swimwear Attributes, promotional tools and social media influencer on Customer’s Attitude. Finally, the data obtained from the previous convenience methods were analyzed using SPSS program and Smart PLS program and R use the decision tree. The findings of this research indicated that f Modest Swimwear Attributes, promotional tools and social media influencer on Customer’s Attitude in the aspect of dealing with disabled employees