The Impact of Tourism Destination Image on Tourist Behavior Intention through Tourist Satisfaction
Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Type
Other
Publisher
October University for Modern Sciences and Arts
Series Info
Doi
Scientific Journal Rankings
Abstract
The academic article titled "The Impact of Tourist Destination Image on Tourist
Behavior Intention through Tourist Satisfaction" explores the relationship between
the destination image of Dahab, Egypt and the behavior intentions of foreign tourists
visiting the area. The study was conducted through the distribution of 119
questionnaires to foreign tourists who visited Dahab, as well as interviews with three
experts in the travel sector.
The research found that the destination image of Dahab had a significant impact on
tourist satisfaction, which in turn influenced their behavior intentions. The study
highlights the importance of destination image in shaping tourist behavior and offers
insights for tourism industry professionals in developing effective marketing
strategies to attract and retain tourists.
A conceptual model is constructed by the researchers based on the literature review
and then is tested using a qualitative and quantitative methods. Furthermore, using
online questionnaires, the researchers gathered 119 responses from foreigners based
on a non-probability convenience sampling technique. After that, data analysis was
conducted using the Smart PLS software, and the results indicated a positive
significant relationship between our hypotheses.
Description
Faculty Of Management Graduation Project 2022- 2023
Keywords
جامعة أكتوبر للعلوم الحديثة و الأداب, MSA university, October university for modern sciences and arts, university of modern sciences and arts, Tourist Behavior, Tourist Satisfaction
Citation
Marketing Graduation Projects