The Impact of Tourism Destination Image on Tourist Behavior Intention through Tourist Satisfaction

Abstract

The academic article titled "The Impact of Tourist Destination Image on Tourist Behavior Intention through Tourist Satisfaction" explores the relationship between the destination image of Dahab, Egypt and the behavior intentions of foreign tourists visiting the area. The study was conducted through the distribution of 119 questionnaires to foreign tourists who visited Dahab, as well as interviews with three experts in the travel sector. The research found that the destination image of Dahab had a significant impact on tourist satisfaction, which in turn influenced their behavior intentions. The study highlights the importance of destination image in shaping tourist behavior and offers insights for tourism industry professionals in developing effective marketing strategies to attract and retain tourists. A conceptual model is constructed by the researchers based on the literature review and then is tested using a qualitative and quantitative methods. Furthermore, using online questionnaires, the researchers gathered 119 responses from foreigners based on a non-probability convenience sampling technique. After that, data analysis was conducted using the Smart PLS software, and the results indicated a positive significant relationship between our hypotheses.