The factors influencing consumers' purchase intentions of solar power systems

Abstract

The purpose of the research conducted was to try and see evidence of factors affecting the consumer purchasing intention of solar power systems. Although there’s some literature written on this subject matter this research aims to shed light on the Egyptian market and how it may or may not coincide with the rest of the world’s purchasing intentions. This paper will focus on researching a sector that will hopefully aid a greener and healthier future.