“Investigating the factors affecting Consumers buying behaviour from online grocery stores during Covid-19” Application on (Online grocery stores)

Abstract

Purpose: The aim of this research is to measure the influence and effect of different factors on the buying behaviour of consumers from online grocery stores during Covid-19. : Methodology: The research data was collected from both secondary and primary sources as the researchers reviewed published articles that discussed and studied the same topic or similar ones, also the researchers interviewed an industry expert to gain better understanding of the reality of the problem and gain more insight of its details and the real factors that influence changes to the online buying behaviour of consumers from online grocery stores. A questionnaire was also conducted with 182 respondents to get more opinions and insights and IBM’s SPSS was used to Analise the questionnaire responses. Results: the researchers found that there is a positive relationship that affect two dimensions of buying behaviour and also found that product availability, perceived usefulness and lockdown policies directly affect the degree to which a consumer would participate in stockpiling and impulse buying behaviours. Conclusion: The findings indicated that the more products available in an online store and the more a person complies with governmental policies and self-isolates and the more a consumer perceives an online grocery store to be useful the higher the probability of them participating in stockpiling and impulse buying behaviors