“Measuring the Egyptian farmers satisfaction with services provided by agricultural cooperative association”

Abstract

Purpose: The aim of the research is to measure the relationship between the quality of products and services by the agricultural cooperative association and the Egyptian farmer’s satisfaction and the effect of products and services diversity on farmer’s satisfaction. Methodology: the researchers used two kinds of data collection to measure the Egyptian farmers' satisfaction with services provided by agricultural cooperative associations, which were primary and secondary data. The researchers used the secondary data by using previous studies that talk about the agricultural cooperative association and farmer’s satisfaction. The researchers used primary data by asking experts and farmers directly. The researchers conducted 100 questionnaires to measure the satisfaction of the Egyptian farmers with the services provided by agricultural cooperative associations. Findings: the researchers found that there is a positive relationship between the quality of products and services provided by agricultural cooperative associations and farmer’s satisfaction. There is a positive relationship between the diversity of products and services provided by agricultural cooperative associations. Implication: customer satisfaction is always main factor for any organization success and to make farmers satisfied cooperatives should improve the quality of products and services provided by them also they should provide farmers with different kinds of products and services.