Greater Cairo

Abstract

The concept of city branding is an emerging trend in the field of graphic design and tourism. As per Egypt’s 2030 vision, I chose to work on the capital of Egypt, greater Cairo , offering a new take on the visual identity of greater Cairo. The concept was to create a unifying brand identity that works for the capital as it has diverse cultures and various governorates. the solution was using a dynamic identity that would be neutral to all cities yet give them a modern look. The colors were chosen upon the feel and the uniqueness of the governorate. choosing the dots to represent cities as it is a neutral element that represents all cultures, new and old