The effect of destination image on revisiting intention to Egypt by the mediating role of tourist satisfaction

Abstract

The purpose of this research paper is to study the effect of Destination image on revisiting intention with tourists’ satisfaction as a mediator, applied on Egypt. The researchers proposed a conceptual model based on the literature review which was tested using a qualitative and quantitative approach.224 online questionnaires were gathered from Tourists who visited Egypt before. Non-probability convenience sampling technique was used in the research and data analysis was conducted using the SPSS software and smart PLS. The findings showed that there is a positive strong relationship between Destination image and revisiting intention, between Destination image and tourist's satisfaction, and between tourist's satisfaction and revisiting intention. In addition, the positive strong relationship between the three variables which proved that the tourist's satisfaction is working as a partial mediator to support and enhance the relation between the destination image and revisiting intention. Finally, based on the research findings, there are general recommendations for the ministry of tourism and antiques, culture, and media production. Limitations have been mentioned in order for future researches to avoid or to try to implement doing.