The Effect of Carbon Footprint Labeling on Consumer Purchasing Intention

Abstract

This abstract introduces the concept of carbon labeling and its importance in the context of environmental sustainability. It highlights the growing concern among environmentalists regarding the deteriorating state of the environment and the implementation of carbon footprint systems by governments worldwide. The abstract also emphasizes the significance of environmental policies in shaping consumer behavior and the role of carbon labels in promoting green consumption. The example of Tesco's carbon labeling initiative is mentioned as an effective tool to encourage environmentally conscious consumption. The abstract further discusses the increased focus of businesses on eco-friendly products and the positive correlation between perceived customer effectiveness and sustainable purchasing intention. It emphasizes the need for marketing professionals to communicate the environmental benefits of eco-friendly products to consumers and encourages the implementation of regulations that support green purchases. The research aims to provide insights for decision-makers and campaign staff on factors influencing consumers' green purchasing intentions, particularly the impact of carbon footprint labels on consumer behavior.