The Impact of Green Branding on Customers’ Purchase Intention to green products Applied on IKEA

dc.contributor.authorMohamed, Fatma
dc.contributor.authorMostafa Ahmed, Hania
dc.contributor.authorAlaa El-din Taher, Hussein
dc.contributor.authorNagy Ezz El-din, Manar
dc.contributor.authorKamal El-gazzar, Yomna
dc.date.accessioned2022-08-11T07:19:59Z
dc.date.available2022-08-11T07:19:59Z
dc.date.issued2022
dc.description.abstractPurpose: The purpose and main aim of the research was to measure the impact of green branding and its dimensions on customers’ purchase intention to green products applied on IKEA. Methodology: The researchers used secondary data as a primary source information collection because of valuable material from previous studies was available, and they also used primary data to measure the relationship between the independent which is the green branding and dependent variable which is customers’ purchase intention. There were completed questionnaires conducted by 294 individuals who’s familiar with IKEA’s green products and the data was analyzed by using IBM’s statistical package for social sciences (SPSS). Findings: There was a significant positive relationship between green brand awareness, green brand image, green brand trust, green perceived value and customers purchase intention.en_US
dc.description.sponsorshipDr. Ahmed Marieen_US
dc.identifier.citationFaculty Of Management Graduation Project 2020 - 2022en_US
dc.identifier.urihttp://repository.msa.edu.eg/xmlui/handle/123456789/5118
dc.language.isoenen_US
dc.publisherMSAen_US
dc.relation.ispartofseriesMarketing Graduation Project 2020- 2022;
dc.subjectuniversity of modern sciences and artsen_US
dc.subjectMSA universityen_US
dc.subjectOctober university for modern sciences and artsen_US
dc.subjectجامعة أكتوبر للعلوم الحديثة و الأدابen_US
dc.subjectCustomers’ Purchase Intention, Green branding; Environmental concerns; green brand awareness; green perceived value; green brand image and green brand trust; IKEA’s green products; environmentally friendly products; environmentally cautiousen_US
dc.titleThe Impact of Green Branding on Customers’ Purchase Intention to green products Applied on IKEAen_US
dc.typeOtheren_US

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