Investigating the Factors Affecting Consumers’ Purchase Intention of Renewable Energy” Applied on SMC Group

Abstract

Purpose: Investigating the Factors Affecting Consumers’ Purchase Intention of Using Renewable Energy. Methodology: To effectively complete this study, the researchers combined primary and secondary data by doing in-depth interviews with a convenient sample and evaluating the results of a questionnaire distributed across 226 participants using IBM's statistical, Statistical package for the social sciences (SPSS). Findings: The researchers found that there is a significant relationship between Factors Affecting Consumers’ Purchase Intention of Using Renewable Energy on demographics, functionality, and cost of using., as well as purchase intention. Also, they found out there is no relationship between customer purchase intention and demographics. Implications: Investigating the relationship between the cost of using renewable energy and consumers ‘purchase Also. Which investigates the relationship between the functionality of using renewable and consumers’ purchase intention. Nevertheless, this research investigates the relationship between consumers ’demographics and their purchase intention of using renewable energy