Investigating factors affecting Egyptian citizen intention to switch from electricity mechanical meters to electronic digital meters

Abstract

Purpose – The purpose of this research is to measure the switching intention of citizens from the old electric meter to the new digital electric meter of both gender and how does the characteristics, ease of use and perceived risks can affect the citizens switching intention to the new digital meter and how can they see these factors can change their opinions about the switching intention. Methodology – The researchers used secondary data for collecting more information about the research topic and they used primary data for the purpose of measuring the relationship between the variables by stating the result conducting from asking 177 in form of questionnaires that are composed of 126 males and 51 females and these data were conducted by using the IBM’s statistical package for the social science (SPSS) Findings – The researchers found that there is a positive and a significant relationship between the consumer characteristics and switching intention, ease of use and switching intention and perceived risks and switching intention. Implications – The reason behind this research was to investigate important factors so that decision makers know how to encourage Egyptian citizens to switch to the new digital meter. This research studies the factors affecting the citizens switching intention from the old electric meter to the new electric digital meter. Keywords - Switching intention, Consumer characteristics, Ease of use, Perceived risks, Electric meters