Latest trends in environmental advertising design "application study of Egyptian society"

Abstract

Currently, the power of environmental trends extends to Africa region, where environmental threats establish controversy to local governments and citizens. Like many African countries, Egypt suffers from hazardous air pollution, poor water quality and high intensity of traffic noise. The government and citizens of Egypt have started to realize the gravity of the environmental hazards. The research aims to put forward the concept of environmental advertising design through a gateway to experience visions of a new trends based on awareness of environmental aspects. Therefore, the research is interested in confirming the role of the new trends to international environmental advertising design in the development of awareness of the novelty of the Egyptian advertising designer. The research presents the international new trends of advertising design (Green Advertising, "Go Green", Think Sustainability and Greenwashing Advertising). (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Ayse Cakir Ilhan