The effect of fashion mobile apps on consumers’ experience

Abstract

The purpose of this research is to investigate the effect of fashion mobile applications on consumers’ experience, comparative study between Zara and H&M. In this research, the researchers used the two types of data which are secondary, and primary data to collect more information and complete this study successfully, for the secondary data the researchers used previous articles to understand essential components required in fashion mobile app and how they are able to affect consumers’ experience. The research used primary data, as the researchers conducted in-depth interview with experts, and assessing the results of the conducted questionnaires among 174 participants, and the results of this study was conducted by using IBM’s statistical package for the social sciences (SPSS) In this research the researchers found that there is a positive moderate relationship between the use of fashion mobile app and the overall experience captured. Where the use of fashion mobile application is essential nowadays and provides a distinctive experience to the target customers. There are many activities offered by the mobile application developer and can be served by mobile applications but also shopping can be one of the main trends on mobile applications, as most of famous brands have a live mobile application to use for online demanding.