The Impact of Electric Cars industry on keeping the Environment Applied on Toyota Motors

Abstract

Purpose: The purpose of this research is investigating the effects of Electric cars industry on the environment sustainability applied on toyota. Methodology: In this research, the researchers used the two types of data in this research. First, the researchers conducted secondary research by looking through previous academic articles that are studying the same concept about electric cars and the consumers purchase intention in order to broaden their understanding of the research topic. Moreover, Secondary data is usually easier to analyze than primary data because it has previously been analyzed by someone else. The researchers have gathered primary data by using two methods; in-depth personal interviews conducted with customers and experts during the exploratory stage, and questionnaires that was with the English version and also translated to Arabic version. , and the results of this study was conducted by using IBM’s statistical package for the social sciences (SPSS) Findings: In this research the researchers found that there is a moderate statistical relationship between using electric vehicles and the reduction of carbon dioxide and there is a positive relationship between electric vehicles and eliminating waste, like carbon emissions. And studies revealed that there is a positive relationship between effect of electric vehicles and the use of renewable energy. Implications: Investigating the effects of Electric cars industry on the environment sustainability in Egypt is very important nowadays as Egypt is hosting climate conference (COP27) to solve the problem of global warming so as for marketers to help the environment recovers from pollution. To know well how consumers think and feel about electric cars, as well as to know the aspects that consumers have taken into account when considering the purchase of an electric car such as usefulness, ease of use or risk, as well as knowing how to attract them using the right tools in marketing campaigns