The factors affecting the Consumer’s Attitude towards the COVID-19’s vaccines

Abstract

The purpose of this research is to study and understand the factors affecting the consumer’s attitude towards the COVID-19’s vaccine in Egypt. This research is important as the corona-virus pandemic is a problem for the whole world and has affected people all around the world as it’s considered a global health crisis and can only be controlled through vaccination. Based on the literature review the researchers have developed a graphical conceptual model that was tested using a qualitative approach. 363 respondents have responded to the online questionnaire who were aware of the COVID-19’s vaccine in Egypt. Convenience sampling technique was used in this research. SPSS tool was used for analyzing data. According to the findings of this research it was found that there is a negative relationship between the perceived risk of the vaccine and the consumer’s attitude towards the COVID-19’s vaccine which is the first hypothesis. In addition, there is a positive relationship between the perceived severity of the virus and the consumer’s attitude towards the COVID-19’s vaccine which is the second hypothesis. On the other hand, there was no relationship between the word of mouth and the consumer’s attitude towards the COVID-19’s vaccine which is the third hypothesis. Finally, this research provides practical managerial implications and recommendations that the Egyptian Ministry of Health can use to make more people take the vaccine.