Sports Logo As a Marketing enhancement tool of Printed Sports Wear
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Date
2016
Journal Title
Journal ISSN
Volume Title
Type
Article
Publisher
The Designer's Scientific Society
Series Info
International Design Journal;Volume: 26 Issue: 56 Pages: 1-10
Scientific Journal Rankings
Abstract
A brand's logo has served as a means for resolving the problem of in-distinguishability.
As one of the most salient visual elements of a brand, logos facilitate the identification
of the brand and its differentiation from competing alternatives. Brands are important
intangible assets that significantly impact firm performance .Indeed, customers can
develop deep, meaningful relationships with a brand which result in increased brand
purchase reduced customer price sensitivity, and lower marketing costs.
A logo anchors a company's brand and becomes the single most visible manifestation
of the company within the target market. For this reason, a well-designed logo is an
essential part of any company's overall marketing strategy.
The aim of this research has been to improve promoting and marketing sports brands
through using logos to make new ideas for textile printed designs for sportswear and
establish a significant and differentiated presence in the market that attracts and
retains loyal customers.
A survey was used to test the response of selected sample of costumers
concerning the development of sportswear brand using printed logos as
"[d]esign moves things from an existing condition to a preferred One".
This research demonstrates the use of sports logos printed on sportswear as a marketing
tool aiming to develop and promote the sports brand.
Description
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Keywords
Logo, Design, Sportswear, Printed, Marketing, Brand