The Effect of Eco-Friendly Manufactured Products on Firm’s International Expansion (Applied on Samsung Nefatari

Abstract

Purpose: The purpose of this research is to measure the effect of using eco-friendly manufacturing strategy on firm’s exports (applied on Samsung). Methodology: The researchers used primary & secondary data, the secondary data were used to be able to collect more information and data about the studied topic, and the primary data to be able to measure the relationship between the eco-friendly manufactured products and the firm’s exports through conducting a questionnaire on 100 expert working in Samsung Egypt, we later used SPSS & SPLS software to analyze the data collected. Findings: There is a significant relationship between eco-friendly manufacturing products and company’s attainment of a competitive advantage, brand equity, and boosting companies’ export. There is a moderate positive relationship between eco-friendly manufacturing products and company’s cost savings. Suggestions: Samsung must actively focus on spreading awareness on the importance of using eco-friendly products on the manufacturing process in its campaigns; they should show the comments that are positive towards the environment, and they should increase the variety of ecofriendly products they produce to attract new customers. Implications: The firm’s exports is measured based on Samsung sales in Egypt and the expert opinion on how much they got affected by Samsung’s green manufacturing strategies.