Faculty Of Mass Communication Graduation Project

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    Seeda
    (MSA University, 2022) Ahmed EL-Sayed, Lamis; Ashraf Antar, Soha; Emad EL-Dein, Toqa; Abd EL-Aziez EL Zayaty, Farah
    Indoor or Home Planting is a concept that a lot of people from different age ranges aren’t aware enough about, this led us to reach the main problem to launch this campaign. The campaign under the name Seeda mainly tackles the usage of the empty or unused spaces in our homes. Seeda highlights the usage of each place in several reproductive, and different ways that meets almost all lifestyles of the expected target audience. One of the reasons that makes the topic important is that people in Egypt aren’t aware enough of how to use these spare spaces properly instead they just place furniture, or boxes. That’s why Seeda introduces the indoor planting topic with details of the planting process from A to Z step by step until they reach the maximum benefit of this process, whether mentally, physically, or financially. In addition to this the campaign works on persuading its audience to plant their own food under their supervision and healthy minerals instead of unknown crops that are sprayed with chemicals. Mo\ Moreover, Seeda’s campaign aimed to deliver the idea through making accurate TV and Radio advertisements to suit their targeted audience and they focused a lot on their production to make them relatable to the audience’s lives which will encourage them to take an action and plant inside their homes. Furthermore, all these details, steps, and concept will be delivered to the target audience through a detailed creative strategy and PR activities in a simple and interesting and catchy techniques to involve the audience in all the information tackled. In addition, placement of the advertisements and their budgeting were discussed and chosen carefully to reach the correct target audience in their suitable free time to make the Campaign’s idea stick inside their minds.