Browsing by Author "Sameh, Marwan"

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    Greater Cairo
    (October University of Modern Sciences and Arts, 2019) Sameh, Marwan
    The concept of city branding is an emerging trend in the field of graphic design and tourism. As per Egypt’s 2030 vision, I chose to work on the capital of Egypt, greater Cairo , offering a new take on the visual identity of greater Cairo. The concept was to create a unifying brand identity that works for the capital as it has diverse cultures and various governorates. the solution was using a dynamic identity that would be neutral to all cities yet give them a modern look. The colors were chosen upon the feel and the uniqueness of the governorate. choosing the dots to represent cities as it is a neutral element that represents all cultures, new and old