Browsing by Author "El Sheikh, Samia Adly"

Now showing 1 - 3 of 3

CONSUMER PERCEPTION OF SUSTAINABLE SHOPPING BAGS AND ITS EFFECT ON THEIR PURCHASE INTENTION:
(MSA-Management science journal, 2022) Halim, Hazem Tawfik; Halim, Yasser Tawfik; El Sheikh, Samia Adly
the paper aims to study the relationship between environmental concerns and subjective norms on consumers' perception towards green product and the factors that influences people's intention towards using them, especially sustainable shopping bag using survey data from 453 respondents. The study uses Chi-square test via Kruskal-Walis test to determine if the hypotheses were accepted or rejected. The existence of the relationship between variables was proven via the measuring of Spearman Correlation. The research indicated that there is a positive relationship between environmental concerns and consumers’ perception of green products. Finally, the results show there is a confident relationship between the consumer’s perception towards green products and purchase intention of green products. Based on the research findings, policy implications and suggestions to further promote shopping bags are discussed.
An empirical investigation into people’s intention to participate in mega events tourism: applying mixture of two behavioral theoretical models
(Springer open, 2022-12) Halim, Yasser Tawfk; Halim, Hazem Tawfk; El‑Deeb, Mohamed Samy; El Sheikh, Samia Adly
The purpose of this research is to build and evaluate a theoretical model capable of forecasting public participation in mega events. This study predicts event tourism participation using a mixed behaviour model based on a trust model and a deliberate actions model. Using data from 261 local and international visitors, structural equation modelling was engaged to examine the study hypotheses. According to the study’s results, observed benefts were positively connected with people’s perspective, but observed obstacles were negatively associated, and observed benefts had a positive infuence on interactive mechanism and observed obstacles had a negative infuence on interac‑ tive mechanism. Additionally, the study’s results suggested that individuals’ intention to participate in mega events was positively infuenced by their observed benefts, perspective, interactive mechanism, and normative beliefs and negatively infuenced by observed obstacles. Finally, we perceived that observed risk signifcantly moderated the associations between observed benefts, observed obstacles and perspective, observed benefts, observed obstacles and interactive, lastly, observed benefts, observed obstacles, perspective, interactive mechanism, normative beliefs and intention to participate in events. The research’s outcomes have signifcant hypothetical and applied efects for mega-events travel.
THE IMPACT OF NETFLIX’S CONTROVERSIAL AND ILLICIT CONTENT ON CHANGING USERS ’ ATTITUDES IN EGYPT
(October university for modern sciences and Arts (MSA), 2022-12) Marzouk, Wafaa Galal; Halim, Yasser Tawfik; El Sheikh, Samia Adly
the paper aims to study the relationship between the impact of Netflix’s controversial and illicit content on changing users ’attitudes in Egypt. The researchers used the non-probability sampling technique. Based on survey data from 331 online respondents, the results were analyzed by the researchers via descriptive analysis. In addition, Chi-square test via Kruskal-Walis test was implemented to determine if the hypotheses were accepted or rejected. The existence of the relationship between variables was proven via the measuring of Spearman Correlation. Based on the research findings, policy implications and suggestions to further promote parental control are discussed.