Browsing Faculty Of Management Graduation Project 2018 - 2019 by Title

Browsing Faculty Of Management Graduation Project 2018 - 2019 by Title

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  • Consumer’s Perception towards Persuasion Techniques & its Impact on Consumer-brand Relationship. Applied on: Adidas 
    Hassanein, Mahmoud; Ranadan, Salema; Ahmed, Sara (October University of Modern Sciences and Arts, 2019)
    Nowadays people tend to spend time shopping as a substitute to other hobbies and activities. During the shopping process people are exposed to hundreds and thousands of brands and all of them have their own selling strategies ...
  • Earnings management and Annual report readability: Evidence from Egyptian listed companies 
    Ahmed, Nada; Abd El Rasoul, Norhan; Adel, Dina; Allam, Hagar (October university for modern sciences and arts, 2019)
    The current study examines the effect of earning management on annual report readability. The sample includes 12 firms listed in EGX from 2013 to 2017 from different sectors such as food and beverage sectors, and construction ...
  • Earnings management and Annual report readability: Evidence from Egyptian listed companies 
    Ahmed, Nada; Abd El Rasoul, Norhan; Adel, Dina (October University of Modern Sciences and Arts, 2019)
    The current study examines the effect of earning management on annual report readability. The sample includes 12 firms listed in EGX from 2013 to 2017 from different sectors such as food and beverage sectors, and construction ...
  • The Effect of Audit Quality and Earnings Management on Cost of Equity 
    Waleed, Mohamed (October University for Modern Sciences and Arts, 2019)
    The current study examines the effect of audit quality and earnings management on cost of equity. The current study used a sample of the 10 firms listed in EGX30 as of 2017 during the period of 2015-2017. To measure the ...
  • The effect of brand ambassadors on brand image; Application on Oppo 
    Madkour, Ahmed Nader; Mohamed, Islam; Mourad, Ahmed (October university for modern sciences and arts, 2019)
    Brand ambassador is someone who represents a brand in a positive way. It is the duty of the brand ambassador to express the message of a company to consumers. Brand ambassador is someone who is passionate for the brand, ...
  • “The Effect of consumer perception of Acquisitions on the Brand Image & Purchase Intention” // GP // Dr. Samya El Sheikh 
    Ramses, Omar; Mohamed, Alia El Maarry; AbdelWahab, Habiba; AbdelKader, Mohamed (October university for modern sciences and arts, 2019)
    Purpose - The purpose of this research is to examine the effect of acquisitions on brand image and to examine the effectof acquisitions on the purchase intention, with an area of application on Nescafés’ acquisition of ...
  • The Effect of Corporate Governance on Firm Performance in Family Firms 
    Yasser, Abdelrhman; Hatem Taha, Ahmed; Ibrahim, Emad; Hassanein, Mohamed (October University for Modern Sciences and Arts, 2019)
    The current study investigates the effect of the corporate governance mechanisms which are (CEO Duality, Board independence and Number & size of board directors) on the firm performance measured by return on assets and ...
  • The effect of financial leverage on the firm’s performance 
    Khaled Khattab, Abdelrahman; Adel, Ahmed; Sherif, Nourhan; Hazem Ragaai, Salma; Ahmed Mahmoud, Taha (October University for Modern Sciences and Arts, 2019)
    This research set out to investigate the impact of financial leverage on firm performance of the food and beverage sector companies listed in the Egyptian stock market exchange .The financial leverage measurements are debt ...
  • The Effect of Firm Characteristics on Firm Value 
    Ahmed Wassey, Omar; Awad, Omar; Medhat, Abd El Rhman; Khaled Amin, Seif Eldin (October University of Modern Sciences and Arts, 2019)
    This study examined how firm age, firm size, and leverage affects firm value. A sample of 20 companies were taken from companies listed in Egyptian stock for the period from 2014 to 2018. Measurements and data were collected ...
  • The effect of IFRS Adoption and audit quality on Earnings management 
    Metwally, Adham; Maged, Marley; Wagdy, Mirna; Tarek, Salah (October University of Modern Sciences and Arts, 2019)
    Purpose – This paper aims to examine the effect of IFRS adoption and audit quality on earnings management .specially this study examine whether earnings management has a negative impact on both IFRS adoption and audit ...
  • The Effect of IFRS Adoption on Earnings Quality and Cost of Equity 
    Ahmed Abdelaziz El Sabagh, Mohamed; Mohamed Akram Magar, Youssef; Ezz El Din El Alfy, Bassem; Adel Eissa, Omar (October University for Modern Sciences and Arts, 2019)
    The current study examines the effect of IFRS adoption on earnings quality and cost of equity. A sample of 15 companies listed in EGX were used starting from 2005 till 2007. Three statistical techniques were used, which ...
  • The Effect Of Intellectual Capital On Firm Performance 
    Mohsen El- Bahrawy, Ahmed; Hatem Al-Jammali, Habiba; Khaled Salah, Mahmoud; Ali El-Garem, Reem (October University for Modern Sciences and Arts, 2019)
    We would like to express our deep gratitude that goes to the memory of Professor.HazemYassin; and also, we would like to express our very great appreciation to Dr. Mohamed El-Deeb for his valuable and constructive suggestions ...
  • The Effect of Research and Development Expenses on Firm Performance 
    Shoukry, Hesham; Mostafa Sadek, Ibarhim; Khaled, Mai; Samoel, Martina; Ahmed Alarabi, Yomna (October University for Modern Sciences and Arts, 2019)
    This Research aims to examine the effect of research and development expense on the firm performance. The dependant variable which is the firm performance is measured by return on assets (ROA), and the independent variable ...
  • The Effect of Risk Management on Bank’s Performance تأثير إدارة المخاطر على أداء البنك 
    Maher, Youssef Ayman; Abdelaziz, Mahmoud Ali; Sobh, Omar Sameh; Said, Ahmed Abdalla (October University for Modern Sciences and Arts, 2019)
    The current study examines the effect of risk management on the financial performance of banks. The sample includes 15 listed and non-listed Egyptian banks’ financial statements during the period of 2015-2017. To test the ...
  • The effect of store layout and shelf-positioning on the purchase behavior of youth from both genders : An application on apparel stores 
    Atef, Haidy; Tarek, Farah; Nabil Zaki, Farida; Hegazy, Menna (October University for Modern Sciences and Arts, 2019)
    Store layout is an important element in motivating consumer's response in retailing. The design of a retail store has been found to considerably influence a retailer's general presentation through its effect on information ...
  • Financial Ratios as Predictors of Failure 
    Ahmed Abdul-Aziz, Sara; El-Sayed Ismael, Mohamed; Medhat, Shady; Khaled Zaki, Ahmed (Copyright © 2019 MSA University. All Rights Reserved., 2019)
    In light of recent events that have taken place, the importance of knowing the financial position of banks is imperative to stakeholders. There is a major dearth of literature that examines the applicability of Altman’s ...
  • Impact of asset tangibility and financial statement informativeness on financial leverage تأثير ملموس الأصول وبيانات القوائم المالية على الرافعة المالية 
    Mohamed, Zeyad; Ehab, Dina; Hossam, Aida; Mustafa, Souhaila; Reda, Mohamed (October University for Modern Sciences and Arts, 2019)
    objective of this paper is to clarify how both of the financial statement informativeness and asset tangibility affect the financial leverage. To obtain such an objective, a statistical program called SPSS is used. The ...
  • The impact of audit committee characteristics on firm performance and earning quality 
    Ashraf, Aya; Atef, Omneia; Mostafa, Heba; Shehab, Kirollos (October university for modern sciences and arts, 2019)
    The current study examines the effect of audit committee characteristics on both firm performance and earning quality. A sample of 25 companies listed in Egyptian stock exchange (EGX 30) in 2016 and 2017 are used. Firm’s ...
  • The impact of audit committee characteristics on firm performance and earning quality 
    Ashraf, Aya; Atef, Omneia; Mostafa, Heba; Shehab, Kirollos (October university for modern sciences and arts, 2019)
    The current study examines the effect of audit committee characteristics on both firm performance and earning quality. A sample of 25 companies listed in Egyptian stock exchange (EGX 30) in 2016 and 2017 are used. Firm’s ...
  • The impact of Audit Quality on Agency Cost An empirical study on construction sector 
    Kamel Okasha, Abdelrahman; Ashraf, Mostafa; Alaa, Mohamed (Copyright © 2019 MSA University. All Rights Reserved., 2019)
    Purpose- This study aimed to empirically examine the impact of audit quality on the agency cost. Design/methodology/approach- The secondary data collected from the financial statements and annual reports of 10 companies ...

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