The impact of online communities on citizenship behavior Applied on : Miss Basket

Abstract

Laroche, Habibi,& Richard, (2012)1 defined an online community as a huge group of people who interface around a shared interest, where the interaction is at any rate in part upheld or mediated by technology and guided by certain conventions or standards. Given this definition, what encourage people to take part in online communities? One critical factor rising up out of past research is the perfect content to the customer interests. Moreover, Mullar et al. (2012)2 investigated that most of the online communities have been directed with more public social communities, investigations of social media instruments shows us that undertakings give an alternate setting to communication. Online communities structure in light of numerous human and company’s needs, including sharing data, seeking after interests, building skills, moving in the direction of shared objectives, discovering sociality, taking part in trade, and interest. Grabowicz (2012)3 has stated that online communities are different groups of people who share the same interests. For example, sharing subjects about the same topic and get to interact with each other directly and indirectly a virtual community, those gatherings meet on various pages on the web that are identified with various themes and target different individuals with even unique classes. The objective of those pages is to contain a high number of supporters/fans to build the mindfulness and the benefit of the pages. Discussions and conversations can be through remarks or by sending direct messages to one another which make neighborly vibes. In this research, we will discuss the effects of online communities and online brand communities in social media network sites such as Facebook on customers’ engagement mentioning their dimensions, its impacts on citizenship behavior within the community 1 Laroche M., Habibi M. R., & Richard M.O., (2012). Op.Cit, P. 1757 2 Mullar M., Ehrlich K., Matthews T., Perer A., Ronen I., & Guy I. (2012). Diversity among Enterprise Online Communities: Collaborating, Teaming, and Innovating through Social Media. 3 Grabowicz, P. A., Ramasco, J. J., Moro, E., Pujol, J. M., & Eguiluz, V. M. (2012). Social features of online networks: The strength of intermediary ties in online social media. PloS one, 7(1) 2 describing the factors that influence their behavior, and the customers’ loyalty considering their relationships toward the community.